WestWayne Corrals Orlando Visitors Bureau

Share this article:
The Orlando/Orange County Convention & Visitors Bureau Inc. named WestWayne, Tampa, FL, to handle a $6 million account.


WestWayne won the account in a shootout involving Turkel Schwartz & Partners, Miami; Hill, Holliday, Boston; and Euro Tatham, Chicago. Incumbent Cramer-Krassalt did not participate in the review.


The integrated marketing assignment includes strategic planning, media buying, creative development and execution, direct mail and interactive advertising. The agency will market Orlando to vacation travelers. The city already claims to be the world's leading travel destination.


WestWayne, a $360 million billings agency, recently enlarged its roster with wins like Hops Restaurants and The Museum of Science and Industry in Chicago. Other clients include The Sports Authority and Publix Super Markets.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.