West & Vaughan Wins NeoNova
West & Vaughan will handle an advertising and marketing budget that includes direct mail, trade print, Web site, e-mail and banner advertising estimated at $1 million annually.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.