West & Vaughan Wins NeoNova
West & Vaughan will handle an advertising and marketing budget that includes direct mail, trade print, Web site, e-mail and banner advertising estimated at $1 million annually.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.