West & Vaughan Wins NeoNova
West & Vaughan will handle an advertising and marketing budget that includes direct mail, trade print, Web site, e-mail and banner advertising estimated at $1 million annually.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.