West & Vaughan Wins NeoNova
West & Vaughan will handle an advertising and marketing budget that includes direct mail, trade print, Web site, e-mail and banner advertising estimated at $1 million annually.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.