West & Vaughan to Launch Triton PCS

Share this article:
Triton PCS, Malvern, PA, an AT&T affiliate that will debut a wireless service to 12 million people in the Southeast, has selected West & Vaughan, Raleigh/Durham, NC, as its agency of record.


Billings were not disclosed, and there was not incumbent on the account.


West & Vaughan will oversee media planning and buying, creative, marketing and corporate branding support and collateral materials.


Triton has opened regional offices in Richmond, VA, and Charleston, SC, and will establish coverage over Virginia, North Carolina, South Carolina and Georgia.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...