West & Vaughan Pitches to Baseball America

Share this article:
Baseball America Inc., which publishes the biweekly Baseball America publication, has named West & Vaughan, Durham, NC, to handle its $1 million account as advertising agency of record.


Participants in the month-long review, which included a media-use proposal and creative credentials, were not disclosed. Ads previously were handled inhouse.


West & Vaughan will use a combination of direct mail, magazine, TV and Internet ads to target baseball fans.


Sold recently by Miles Wolff -- who once owned the Durham Bulls -- Baseball America is run by an ownership group that includes publisher Lee Folger. The publication covers all levels of the game.


Other clients of West & Vaughan include CarQuest, Central Carolina Bank, Biscuitville and the Brick Association. Billings last year were $41 million.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.