West Marine Buys Boat Owners Association Retail, Wholesale Operations

Share this article:
Boating supply chain company West Marine Inc., Watsonville, CA, said yesterday it will acquire the retail and wholesale operations of the Boat Owners Association of the United States for $72 million in cash and assumption of certain liabilities.


West Marine has 258 store locations in the United States and Canada.


The association's retail operations will add 62 store locations as well as catalog and wholesale sales channels.


The Boat Owners Association will continue to operate as an association representing boaters nationwide.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.