Wenner Media Adds Lists to Experian's CircBase

Share this article:
Experian is expected to announce today the addition of the Wenner Media magazine lists to CircBase, its publishing cooperative database.


The Wenner Media files added to CircBase include Rolling Stone magazine with 1.1 million subscribers, Men's Journal with 467,500 subscribers and Us Weekly with 676,100.


Adding the Wenner titles brings the database to 152 participating magazines and 63 million subscribers.


In August, Experian launched a rebuilt version of CircBase that included more frequent updates, expanded modeling capabilities and linking to data from its Z-24 cooperative database for catalogers. The Z-24 database contains 103 million households.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.