Wenner Media Adds Lists to Experian's CircBase

Share this article:
Experian is expected to announce today the addition of the Wenner Media magazine lists to CircBase, its publishing cooperative database.


The Wenner Media files added to CircBase include Rolling Stone magazine with 1.1 million subscribers, Men's Journal with 467,500 subscribers and Us Weekly with 676,100.


Adding the Wenner titles brings the database to 152 participating magazines and 63 million subscribers.


In August, Experian launched a rebuilt version of CircBase that included more frequent updates, expanded modeling capabilities and linking to data from its Z-24 cooperative database for catalogers. The Z-24 database contains 103 million households.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.