Wendy's to test mobile coupons in Northeast
Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.
Consumers can opt in to receive coupons and offers in their specific geographic location. These coupons can be redeemed at the register by showing them on the mobile phone to the cashier, according to a statement from Options Media.
Wendy's did not return calls seeking comment.