Wells Fargo Financial Picks Aprimo for Marketing Workflow

Wells Fargo Financial tapped Aprimo Marketing for streamlining its internal marketing activities.

The $57 billion insurance and mortgage arm of Wells Fargo & Co. is using Aprimo Marketing for the Indianapolis software firm's production management software modules. The goal is to eliminate manual processes in favor of automation.

Aprimo Marketing, a suite from Aprimo Inc., is also designed to help Wells Fargo Financial boost knowledge sharing within its marketing department through best practices and templates.

Also, as a central repository for such information, the Aprimo software will also give Wells Fargo Financial management an idea of marketing's activities.