Weider Selects SF Interactive

Share this article:
Weider Interactive Networks Inc. appointed SF Interactive, San Francisco, to handle online marketing.


The 5-year-old agency will be responsible for strategic consulting, creative development and media planning, buying and analysis for Weider's Optimize Fitness Systems and iShape online exercise and nutrition planning products.


Weider Interactive is an affiliate of Weider Publications Inc., publisher of magazines such as Shape, Men's Fitness, Muscle & Fitness and Natural Health. Weider Interactive runs the Fitness Online Network, the online portal for the group's publications.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.