Webvan to Offer Books
"We are aggressively expanding our product offering beyond groceries to give our customers a breadth and depth of choices when they shop with Webvan," said George Shaheen, Webvan CEO.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.