Webvan Completes Makeover of HomeGrocer Locations

Share this article:
Troubled online grocer Webvan Group Inc. recently announced it had implemented its proprietary inventory and delivery software systems in the Portland, OR, and Seattle warehouses that it acquired from HomeGrocer last summer.


The announcement marks the last mile in Webvan's road to transitioning several of the former HomeGrocer locations. The online grocer, which serves seven major markets, started transitioning its technology with the San Diego operation in January.


Gracy Kwon, spokeswoman for HomeGrocer, Foster City, CA, cited benefits to Webvan's system such as real-time inventory reports and overall operational efficiency but stopped shy of saying that the HomeGrocer technology was hurting her company's bottom line.


"The whole goal was to put together our best-of-class [systems]," Kwon said. "We feel that we've done that and have the most cost-effective operations possible."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.