Webvan Completes Makeover of HomeGrocer Locations

Share this article:
Troubled online grocer Webvan Group Inc. recently announced it had implemented its proprietary inventory and delivery software systems in the Portland, OR, and Seattle warehouses that it acquired from HomeGrocer last summer.


The announcement marks the last mile in Webvan's road to transitioning several of the former HomeGrocer locations. The online grocer, which serves seven major markets, started transitioning its technology with the San Diego operation in January.


Gracy Kwon, spokeswoman for HomeGrocer, Foster City, CA, cited benefits to Webvan's system such as real-time inventory reports and overall operational efficiency but stopped shy of saying that the HomeGrocer technology was hurting her company's bottom line.


"The whole goal was to put together our best-of-class [systems]," Kwon said. "We feel that we've done that and have the most cost-effective operations possible."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.