WebTrends Updates Search Marketing Analytics

Share this article:
Web analytics firm WebTrends Inc. updated its paid and organic search marketing analytics solution yesterday. WebPosition 4 was redesigned to allow marketers to view the performance of specific keywords and their overall search marketing effort with the solution's Keyword Visibility Index.


The index shows a Web site's overall visibility for all of its targeted keywords and search engines. The new version offers support for more than 200 global and regional paid search engines, including Yahoo Search Marketing, Miva and Kanoodle, as well as more than 200 organic search engines.


WebPosition 4 also includes link popularity and site search engine saturation reports. Site saturation measures how much of a site's content is actually published in search engines' results pages, not just spidered by the engines.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.