WebTrends Updates Search Marketing Analytics

Share this article:
Web analytics firm WebTrends Inc. updated its paid and organic search marketing analytics solution yesterday. WebPosition 4 was redesigned to allow marketers to view the performance of specific keywords and their overall search marketing effort with the solution's Keyword Visibility Index.


The index shows a Web site's overall visibility for all of its targeted keywords and search engines. The new version offers support for more than 200 global and regional paid search engines, including Yahoo Search Marketing, Miva and Kanoodle, as well as more than 200 organic search engines.


WebPosition 4 also includes link popularity and site search engine saturation reports. Site saturation measures how much of a site's content is actually published in search engines' results pages, not just spidered by the engines.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.