WebTrends Splits With Weber ShandwickPublic relations agency Weber Shandwick's Portland, OR, office is concluding its work with NetIQ, owner of online analytics firm WebTrends.
WebTrends is looking to hire a smaller agency.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
Marketers should embrace, not avoid, the data explosion.