WebTrends joins forces with Silverpop

Share this article:

Analytics firm WebTrends Inc. has partnered with e-mail marketing services firm Silverpop to integrate analytics into e-mail.

The combined platforms will give marketers the ability to track Web site visitors and to schedule automated e-mail communications around their behavior.

WebTrends users can build profiles of customer behavior based on overall habits when they visit the site. Based on the visitor information delivered by WebTrends, the Silverpop platform monitors a variety of deliverability scenarios so that high-volume, personalized e-mail communications can be automatically delivered to a company's customers and prospects.

Silverpop is part of WebTrends Open Exchange, a marketing network that combines WebTrends Marketing Lab 2 for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, Web site monitoring and other marketing applications.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.