WebTrends Inc. said that Microsoft has chosen WebTrends On Demand as its web analytics solution.
The decision to work with WebTrends came after Microsoft.com launched a search for a third-party web analytics solution between May and December of 2005. The goal was to find a system that could enhance reporting functionality and provide consistent metrics across functional groups within Microsoft.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Leveraging Big Data for better prospecting and improved conversion rates.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
The TV data revolution with audience targeting is happening on the local level.
