With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.
The Atlanta-based bank's optimized website pays dividends.
The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.
Some quick info hits to keep you up-to-date.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
A visit to Delta.com is well worth the trip.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.
Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.
In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.