Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.
Some quick info hits to keep you up-to-date.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
A visit to Delta.com is well worth the trip.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
B-to-b marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. That challenge, however, is being dutifully addressed today by technology innovation that has produced a next-generation approach to website content personalization.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.
Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.
In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company's website, WWE publicist Kellie Baldyga told Direct Marketing News on Nov. 18.
Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.
Competition among loyalty programs is more intense than ever, but are consumers cooling to them?
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.