The cash management and security company's approach spans across channels and decades.
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.
The Atlanta-based bank's optimized website pays dividends.
The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.
Some quick info hits to keep you up-to-date.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
A visit to Delta.com is well worth the trip.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.
Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.
In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...