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Twitter buys Web security company Dasient

January 24, 2012

Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
 

SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore

January 18, 2012

SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
 

How to piss people off as an effective marketing tactic

January 05, 2012

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
 

Tracking DRTV orders leads to smarter media placement

Irv Brechner, EVP and partner, Acquirgy December 01, 2011

With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.
 

Ritz-Carlton CMO reinvents luxury

Alex Palmer December 01, 2011

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
 

WWE picks SapientNitro for site redesign

November 18, 2011

World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company's website, WWE publicist Kellie Baldyga told Direct Marketing News on Nov. 18.
 

Street-smart NY storage ads tell it straight

Scott Donaton, CEO, Ensemble November 01, 2011

Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.
 

Fierce loyalty

November 01, 2011

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?
 

'Generation Y' audience gains 
insider travel tips from MTV

November 01, 2011

Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.
 

DHL launches new U.S. e-commerce site

October 17, 2011

Shipping services provider DHL launched on Oct. 17 a revamped website for U.S. customers, DHL-USA.com, which features improved navigation, search, paperless clearance and conversion calculators, said Robert Mintz, communications manager at DHL Express.
 

Ritz-Carlton launches $10M repositioning campaign

September 16, 2011

The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.
 

Huge named digital AOR for Comcast.com

August 25, 2011

Cable provider Comcast has named interactive agency Huge the digital agency of record for Comcast.com. Brooklyn, NY-based Huge, an Interpublic Group agency, will be responsible for the site's digital strategy and design. It will also work on online, mobile and social customer-service initiatives for Comcast.com.
 

Concerned about page-load speeds? Optimize tags; don't remove them

Paul Cook, CEO and founder, TagMan August 08, 2011

We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact.
 

Fiat names 72andSunny digital AOR

June 26, 2011

Automotive company Fiat Group Automobiles has named interactive agency 72andSunny digital AOR for its North American brand, a source at the company said. The agency will oversee Fiat North America's digital marketing program and will specifically work with Fiat Europe's Turin-based digital agency Domino in developing the company's global website design template.
 

Rauxa rebrands without 'direct' in name

May 31, 2011

Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.
 

Cabela's launches redesigned e-commerce site

January 20, 2011

Cabela's, a mail-order, bricks-and-mortar and Internet outdoors outfitter, launched a redesigned website this week. The company's goal is to provide a more personalized and simple user experience on the e-commerce portal. Micros Systems subsidiary Fry Inc. built and designed the site.
 

American Airlines redesigns AA.com

Alex Palmer November 16, 2010

American Airlines launched a redesigned version of its AA.com website on November 15, drawing on input from users and internal research.
 

Canary Islands recruits locals to promote tourism

Mercedes Cardona July 18, 2010

With a European fiscal crisis threatening its main source of income, the Canary Islands tourism office asked its ad agency for something bold. The result combined the Internet, social media and old-fashioned door-to-door selling to send a traditional media and public relations campaign over the top.
 

Steve Madden's online sales jump after site redesign

June 11, 2010

Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.
 

Chick-fil-A to launch 'cow-created' site to build e-mail database

October 20, 2009

Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.
 

UPS Store unveils 'Cardboard World' interactive microsite

October 15, 2009

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.
 

A cranberry chat

April 01, 2009

I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as Troy Kelley, chief digital officer of Arnold Worldwide, which is the digital AOR for these cranberry juice kings. The info will appear as part of Kevin McKeefery's vertical feature focus on beverage marketing in next week's print edition of DMNews.