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Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Perfection's Place in the Creative Process

Perfection's Place in the Creative Process

With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.

Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

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The airline's rebrand promises a more tech-savvy, customer-centric experience.

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

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We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.

SunTrust Banks on First-Rate CX

SunTrust Banks on First-Rate CX

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The Atlanta-based bank's optimized website pays dividends.

5 Telling Signs You Need Tag Management

5 Telling Signs You Need Tag Management

The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

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Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.

Eye-to-Eye Marketing

Eye-to-Eye Marketing

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All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.

Fast Facts: January 2013

Fast Facts: January 2013

Some quick info hits to keep you up-to-date.

Marketers: Don't do China unless you're ready to work

Marketers: Don't do China unless you're ready to work

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What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.

Oil giants try to stay slick while containing the spillage of negative perception

Oil giants try to stay slick while containing the spillage of negative perception

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The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?

Seventeen.com launches social commerce initiative

Seventeen.com launches social commerce initiative

Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Giant specialty supermarket chains attract similar consumers on different marketing levels

Giant specialty supermarket chains attract similar consumers on different marketing levels

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We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?

DC Comics makes purchasing comics and graphic novels easy

DC Comics makes purchasing comics and graphic novels easy

Comics fans will love the DC Comics site for its ease-of-use and compelling design.

Laylagrayce.com brings beauty and grace to shopping online

Laylagrayce.com brings beauty and grace to shopping online

Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.

Delta Air Lines website treats people like people, not cattle

Delta Air Lines website treats people like people, not cattle

A visit to Delta.com is well worth the trip.

Lomography.com misses picture-perfect browsing experience

Lomography.com misses picture-perfect browsing experience

Lo-fi camera site could use a little more snap.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

Sephora revamps website, mobile apps to integrate in-store and online experiences

Sephora revamps website, mobile apps to integrate in-store and online experiences

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Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.

Netflix.com makes movie-renting and online streaming effortless

Netflix.com makes movie-renting and online streaming effortless

Netflix features the best online video rental business plan and one of the most innovative websites in the industry.

Nike.com helps consumers sort through the clutter

Nike.com helps consumers sort through the clutter

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

NBA reaches out to Latinos

NBA reaches out to Latinos

The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

Salesforce.com launches Site.com

Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.

Club Monaco "fashionably late" to e-commerce

Club Monaco "fashionably late" to e-commerce

Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.

Disney Baby combines e-commerce with social

Disney Baby combines e-commerce with social

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In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.

Twitter buys Web security company Dasient

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Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.

SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore

SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore

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SOPA & PIPA: Two little acronyms that have the Web in a tizzy.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...