Website personalization to drive b-to-b marketing improvement
Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.
Date: Tuesday, May 15, 2012
Time: 1:00 p.m. ET/10:00 a.m. PT
The approach, which began to prove its value in 2011 and is likely to gain much broader adoption this year, makes it possible to identify the company affiliation of a website visitor the moment they hit the company's website, even before the visitor's Web browser has loaded a single bit of content.
In this webinar, analyst Jeff Zabin explores the promise of what the analyst firm Gleanster describes as “Real-time Website Content Versioning.”
You will learn:
- How Buyer 2.0 has changed b-to-b Web marketing, and what the top performers are doing in response
- Why anonymous accounts are not as invisible as you might think
- How the promise of personalization has been challenging for b-to-b, and why that is changing
Jeff Zabin, Research Director, Gleanster
Jason Stewart, Director of Marketing, Demandbase
Demandbase is the first real-time targeting and personalization platform for b-to-b, transforming the effectiveness of marketing programs and Marketing's ability to impact revenue. While personalization tools have long existed for b-to-c, until now, none were geared specifically to enable b-to-b marketers to make online interactions more effective, delivering the right message at the right time.