Website Optimization

Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

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How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Slow Mobile Websites Equal Instant Death

Slow Mobile Websites Equal Instant Death

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Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.

Video: The Basics of Tag Management

Video: The Basics of Tag Management

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Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

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Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.