How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.
Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.