Website Conversions

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

Does E-Commerce Need a Rebrand?

Does E-Commerce Need a Rebrand?

When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.

When Beautiful Design Isn't Enough

When Beautiful Design Isn't Enough

Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Use your website to close the deal with consumers

Use your website to close the deal with consumers

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Perhaps the biggest mistake direct marketers make is creating great campaigns that drive traffic to terrible websites. A brand may overspend on customer acquisition when really it is facing a conversion issue.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.