The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.
Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?
IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.
Perhaps the biggest mistake direct marketers make is creating great campaigns that drive traffic to terrible websites. A brand may overspend on customer acquisition when really it is facing a conversion issue.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...