Website Conversions

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

Does E-Commerce Need a Rebrand?

Does E-Commerce Need a Rebrand?

When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.

When Beautiful Design Isn't Enough

When Beautiful Design Isn't Enough

Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?

IC Places hires ApFormance to optimize website

IC Places hires ApFormance to optimize website

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IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Use your website to close the deal with consumers

Use your website to close the deal with consumers

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Perhaps the biggest mistake direct marketers make is creating great campaigns that drive traffic to terrible websites. A brand may overspend on customer acquisition when really it is facing a conversion issue.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.