WebSideStory Updates HitBox Commerce

Share this article:
WebSideStory Inc., San Diego, CA, an online marketing analytics and optimization vendo, yesterday released a new version of Hitbox Commerce.


HitBox Commerce Version 3.0 lets online retailers optimize their cross-channel tracking, analysis and marketing activities in real time. The new version also contains new lifetime customer analysis features as well as customizable executive dashboards.


The software includes:


· Unique Customer Identifier -- retailers can extract unique customer IDs from any online customer intelligence report and send targeted campaigns based on unique behavior.


· Cross-Channel Analysis - in addition to tracking multiple online storefronts individually and at the global level, retailers can track different channels, such as a Web site and a call center.


· Cross-Channel Campaign ROI Tracking -- HitBox Commerce can track the effectiveness of offline campaigns in generating online sales.


· Customer Lifetime Value - provides another dimension to campaign reporting by allowing retailers to see which keywords, e-mail campaigns or offline promotions delivers the highest customer lifetime value.


· Customizable Executive Dashboards - Allows retailers to customize summary views.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.