WebSideStory Files $57.5M IPO

Share this article:
Web analytics company WebSideStory filed an initial public offering last week that could net the company $57.5 million.


Like other Internet companies filing stock offerings recently, WebSideStory, San Diego, is profitable. In the first quarter it generated net income totaling $128,000 on $5 million in sales, according to its Securities and Exchange Commission filing. Last year, it lost $1.9 million on $16.4 million in revenue. It had $7.1 million in cash and cash equivalents as of March 1.


WebSideStory's analytics software tracks and reports on visitor Internet behavior for Web sites. Clients include Best Buy, FedEx and Walt Disney Internet Group. It competes in the crowded analytics space with firms such as Omniture and NetIQ.


Led by Google's anticipated stock offering, several Internet-related firms have filed IPOs. They include customer relationship management firm RightNow Technologies, e-commerce search engine Shopping.com and adware maker Claria.


WebSideStory's stock offering is underwritten by Friedman, Billings, Ramsey and Co., RBC Capital Markets, William Blair & Co. and Roth Capital Partners. The company plans to trade under the ticker symbol "WSSI."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.