WebSideStory Files $57.5M IPO

Share this article:
Web analytics company WebSideStory filed an initial public offering last week that could net the company $57.5 million.


Like other Internet companies filing stock offerings recently, WebSideStory, San Diego, is profitable. In the first quarter it generated net income totaling $128,000 on $5 million in sales, according to its Securities and Exchange Commission filing. Last year, it lost $1.9 million on $16.4 million in revenue. It had $7.1 million in cash and cash equivalents as of March 1.


WebSideStory's analytics software tracks and reports on visitor Internet behavior for Web sites. Clients include Best Buy, FedEx and Walt Disney Internet Group. It competes in the crowded analytics space with firms such as Omniture and NetIQ.


Led by Google's anticipated stock offering, several Internet-related firms have filed IPOs. They include customer relationship management firm RightNow Technologies, e-commerce search engine Shopping.com and adware maker Claria.


WebSideStory's stock offering is underwritten by Friedman, Billings, Ramsey and Co., RBC Capital Markets, William Blair & Co. and Roth Capital Partners. The company plans to trade under the ticker symbol "WSSI."


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.