WebSideStory Bolsters HitBox Capabilities

Share this article:
WebSideStory Inc. has launched new conversion analytics capabilities that increase the flexibility of HitBox, its online marketing analytics and optimization service, the San Diego company said yesterday.


The new capabilities are funnel analysis, which measures how effectively visitors move through any series of steps; and form abandonment, which reports on the effectiveness of online forms, such as a membership registration.


California's seventh-largest personal auto insurance writer, 21st Century Insurance Group, has beta-tested the service with success to understand how to convert more customers from getting a free quote to buying a policy.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.