WebSideStory, Atomz Ally
The companies will integrate their products and services and work on joint marketing projects.
WebSideStory, San Diego, is the creator of HitBox, an online marketing analytics and optimization service. HitBox will extend Atomz Search's reporting capabilities to include campaign ROI tracking, up-to-the-second merchandising reports, funnel analysis and visitor segmentation.
Atomz, San Francisco, also will integrate HitBox intelligence into its Atomz Publish content management system, allowing companies to get real-time insight into online visitor behavior. Customers can see which content visitors prefer, which navigational paths they take and which marketing campaigns they respond to.