WebRelevance Will Provide Contextual Advertising for MSNBC.com

Share this article:
MSNBC.com and MSN Shopping entered into a contextual advertising deal yesterday with software and services company WebRelevance Inc.


According to WebRelevance, MSNBC.com and MSN Shopping will use WebRelevance technology to evaluate MSNBC.com stories on select portions of the site and serve targeted MSN Shopping ads on those pages.


Using its RelevanceServer platform, WebRelevance evaluates the context of Web pages, then delivers ads targeted at the page's content. For example, MSNBC.com customers reading an article about a recent software virus would see ads for anti-virus software.


"Why show a customer an ad for life insurance when they are showing interest in a Pocket PC?" said Bill Reller, co-founder and president/CEO of Seattle-based WebRelevance.


Scott Moore, president of MSNBC.com, said the deal improves both the online experience for site visitors and promotional opportunities for advertisers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.