WebMiles Will Shop for Customers at the Mall

Share this article:
WebMiles will launch a member-acquisition effort in August at 200 shopping malls nationwide.


"We are rewarding people for everyday behavior," said Jeff Crapo, founder and vice president of business development at WebMiles Inc., Sandy, UT. "The best point of contact is getting to consumers where they are shopping."


Shoppers will be able to sign up with WebMiles using Internet-based kiosks from CenterlinQ -- a division of GenesisIntermedia.com, Van Nuys, CA -- that already are located in the malls. The kiosks, which are located in high-traffic areas such as food courts, will advertise the WebMiles program and provide account information, including where they earned miles and the amount available. Shoppers also will be able to sign up for the program at the malls' customer-service centers or at www.webmiles.com.


WebMiles will market the program through opt-in e-mail newsletters to its 1 million members and to an unspecified number of subscribers to CenterlinQ's e-mail updates. The e-mails, which will go out in early August, will notify consumers about malls that offer the kiosks and will direct them to the WebMiles site or the malls to sign up. Also, the company will send periodic e-mails alerting members to weekly and daily promotions at the malls.


WebMiles targets an equal split of males and females earning at least $50,000 annually, Crapo said. WebMiles is launching this program in higher-end shopping malls, which have substantial budgets to support kiosk services, he said.


"The higher an individual's income, the more skewed they are toward travel-related rewards," he said.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing ...

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.