WebMD Using Worldata for List Management

List manager Worldata, Boca Raton, FL, has won list management duties for WebMD Physician & Physician Master files.

This is the first time WebMD, a provider of medical information for physicians and consumers, has outsourced its lists. More than 30 million consumers and 1 million physicians each month access the site.

The WebMD Physicians Master file contains contact data on more than 408,000 clinically active physicians in the United States. This master file powers the WebMD Little Blue Book, pocket-sized directory used by doctors to contact their peers for referrals and local pharmacies for prescriptions as well as the WebMD Physician Directory. It costs $125/M for direct mail and $200 for e-mail lists.

The WebMD Pharmacy Master file contains information about more than 51,000 retail pharmacists. It costs $125/M for direct mail and $200 e-mail lists.