Webloyalty Retains Time-Life, Lillian Vernon, Joann.com

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Webloyalty, a provider of online marketing and subscription services, renewed multiyear, multimillion-dollar marketing contracts with clients like Haband Online, Joann.com, Marketworks.com, Time-Life and Lillian Vernon.


These clients are among 95-plus who use Webloyalty to offer savings and rewards to consumers through online marketing programs. Webloyalty's programs include Reservation Rewards, Travel Values Plus, Buyer Assurance, Wallet Shield and Shopper Discounts & Rewards.


The Norwalk, CT-based firm has a membership of more than 1.4 million online consumers who participate in one or many of its five subscription-based programs for cash rebates, savings, travel discounts, extended warranties and fraud protection.


Webloyalty last year reported revenue of $86.2 million, up 56 percent from $55.4 million in 2003.


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