Webinars: More Than Just Lead Generation

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Webinars: More Than Just Lead Generation
Webinars: More Than Just Lead Generation
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Tuesday, May 13, 2014
1:00:00PM EDT - 2:00:00PM EDT

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?

Join Wayne Turmel, author of "6 Weeks to a Great Webinar" for this candid and informative presentation. In our time together you'll learn:

  • How webinars fit on the "lead ladder" and what innovative companies are doing at each rung
  • Three ways to make sure your webinars fit in, and are consistent with, your marketing strategy
  • Use existing marketing as topics and SMEs as presenters
  • Webinars before, during and after other types of campaigns
  • Independent review and feedback to ensure consistent messages and outcomes

"Doing webinars" is not the same thing as making them part of a powerful branding and customer outreach strategy. Learn how to increase the return on your marketing investment.

One lucky participant will receive a free "Mystery Shopper" evaluation of one of their webinars.

10 participants will receive a free advance e-copy of "Meet Like You Mean It- a Leader's Guide to Painless and Productive Virtual Meetings."


Featured Speaker:


Wayne Turmel, Author, "6 Weeks to a Great Webinar"

Wayne Turmel is a recognized industry leader in presenting online and delivering great webinars. He's the author of two books on the topic 6 Weeks to a Great Webinar and 10 Steps to Successful Virtual Presentations . His "The Connected Manager" Blog at Management-issues.com www.theconnectedmanager.com is read by thousands of people every day. Wayne is also president of GreatWebMeetings.com, which teaches companies and individuals how to sell, present and manage their teams using web presentation tools.

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