Targeting, Taps and Total Sales
Uncovering the Truth About Mobile Measurement
Tuesday, July 15
1:00PM ET/ 10:00AM PT
Until recently, lack of accurate and precise mobile ad measurement held back spending and relegated mobile advertising to little more than testing. Now it's possible to target and measure your mobile advertising in the same way you measure other media channels, unlocking mobile ad budgets to a predicted $7 billion in 2014.
When it comes to mobile ad platforms, you have options and lots of them. But with so many promoting their own “unique” attribution methods, how do you know which one is right for your needs? And will it give you the information you need to justify your mobile ad budget?
Getting beneath the hype and promises to understand what is really possible is a challenge for even the most sophisticated marketers and media planners. Attend this webinar and learn everything you need to know about measuring mobile advertising, including:
- Why it's important to measure your mobile advertising
- What can and should you measure
- How to accurately measure the most meaningful yet challenging mobile ad metrics—online and offline sales
- The difference between a Place Visit Rate™, Cash Register Ring™ rate and Mobile AdInsights® —and what each measures plus where all of the most popular and trendy metrics fit in the mobile measurement spectrum
- A simple technique to cut through the jargon and clever brand names, and really understand their true meaning and value to your brand
This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.
Jamie Turner, Founder, 60SecondMarketer.com
Jamie Turner is the co-author "Go Mobile," which was the #1 best-selling mobile marketing book in the U.S. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding, and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company. In addition to being the founder and Chief Editor of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe, Jamie writes for Mashable, HubSpot and Social Media Examiner. He co-authored the book “How to Make Money with Social Media,” been profiled in the world's best-selling marketing textbook and is an internationally-recognized keynote speaker, known for his ability to provide relevant marketing insights in a light-hearted style.
Chuck Moxley, Chief Marketing Officer, 4INFO
Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years' experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association's first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.