Webcasts & Virtual Events

5 Beasts Your Agency Faces (and How to Slay Them)

In the Spotlight

You want to fight back and reclaim the job you love, but with so much on the line, where do you begin?

Thursday December 07, 1:00 PM ET
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5 Beasts Your Agency Faces (and How to Slay Them)

The things that hunt you may be readily apparent or nearly invisible, but like other agencies out there, they hunt you just the same. Maybe it’s a struggle with tracking and quantifying your freelance spend, dealing with the collaboration struggles that come with agency growth, or maybe it’s the daily battle against a mountain of busywork that keeps you distracted and steals creative time. 

 

You want to fight back and reclaim the job you love, but with so much on the line, where do you begin?

 

Join Jake Wells, Workfront Sr. Value Engineer and Agency Monster Hunter, as he reveals 5 beastly problems that are hounding modern agencies and shows you how to fight back, including:

o Balancing creativity and process

o Identifying and eliminating time-wasting work

o Reduce the number of rounds of reviews

o Solving the resource planning puzzle

o Taking control of your freelance spend

...and more!

Sponsored by: Workfront

Upcoming webcasts

Tue December 05, 11:00 AM ET

Virtual Event

Is Content King or Tyrant

In this virtual event, speakers look at the daunting challenges of keeping content fresh and relevant.

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Is Content King or Tyrant

Content is still king (or queen): So goes the mantra. But with the demand for content shooting off the charts, the cost of quality content inexorably rising, and the attention spans of over-served audiences rapidly dwindling, content must sometimes seem like an angry tyrant, devouring a marketer's time, budget, and patience.

In this virtual event, speakers look at the daunting challenges of keeping content fresh and relevant



 

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Thu December 07, 1:00 PM ET

Partner

5 Beasts Your Agency Faces (and How to Slay Them)

You want to fight back and reclaim the job you love, but with so much on the line, where do you begin?

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5 Beasts Your Agency Faces (and How to Slay Them)

The things that hunt you may be readily apparent or nearly invisible, but like other agencies out there, they hunt you just the same. Maybe it’s a struggle with tracking and quantifying your freelance spend, dealing with the collaboration struggles that come with agency growth, or maybe it’s the daily battle against a mountain of busywork that keeps you distracted and steals creative time. 

 

You want to fight back and reclaim the job you love, but with so much on the line, where do you begin?

 

Join Jake Wells, Workfront Sr. Value Engineer and Agency Monster Hunter, as he reveals 5 beastly problems that are hounding modern agencies and shows you how to fight back, including:

o Balancing creativity and process

o Identifying and eliminating time-wasting work

o Reduce the number of rounds of reviews

o Solving the resource planning puzzle

o Taking control of your freelance spend

...and more!
More Info

Sponsored by: Workfront

Tue December 12, 2:00 PM ET

Partner

7 Secrets to Avoid a Boring Webinar

Learn tips and best practices that can increase the value of your webinars for you and your audience.

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7 Secrets to Avoid a Boring Webinar

Are you giving the same old tired webinars, in the same way, over and over again? Don’t you think it’s time to try something different?

Join us on Tuesday, December 12, at 11am PDT, for “7 Secrets to Avoid a Boring Webinar,” and learn tips and best practices that can increase the value of your webinars for you and your audience. In this live, interactive webinar, ON24's VP of Content Marketing Mark Bornstein will present ideas to break out of old habits and start delivering webinars in new and interesting ways, including:

  • Gamification to make complex data digestible and fun
  • Simple ways to add engagement to your webinars
  • Tricks for getting more from video, even if you don’t have a studio
  • Informal and interactive webinar formats
  • Don’t get stuck in standard. Register today and stand out from the crowd.
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Sponsored by: ON24

Thu December 14, 1:00 PM ET

Partner

How to Achieve Personalization at Scale and Optimize the Customer Journey

How can machine learning improve your personalization and engagement strategies?

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How to Achieve Personalization at Scale and Optimize the Customer Journey

Consumers are now in control of the relationship with your Brand. The explosion of mobile devices, social networks and Big Data represents the largest opportunity in history for direct-to-consumer marketers, but the hype surrounding Big Data has outpaced marketing's ability to harness the power of this unprecedented tidal wave. Hyper-personalized engagement is what is expected by Millennials and Generation X now – the communication noise floor is high and time is the new currency.
 
How can machine learning improve your personalization and engagement strategies? And how can you use this to provide the best interactions with your customers at their touchpoints?

Join Steve Zisk and Bill Porto from RedPoint Global to learn about:
• Different models and methods to build a deeper, more relevant understanding of each individual customer (behaviors, preferences, needs, wants, and more across their entire lifecycle).
• How to apply machine learning to predict behavior, segment audiences, and generate product recommendations.
• Practical data requirements, basic “do’s and don’ts”, and how you can make machine learning work for you.
We will also show some examples of machine learning tools and models in action.

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Sponsored by: RedPoint

On Demand Events

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Marketer's Masterclass

Managing Data Across Borders

Join Derek A. Lackey, President of the Direct Marketing Association of Canada (DMAC) and Managing Partner of Newport Thomson as he guides you through the minefield...

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Managing Data Across Borders

The landscape is shifting right under our feet. As countries pass aggressive new privacy laws, it becomes challenging to keep up. As these are laws they are not merely suggestions nor are they optional. Anyone doing business in Canada has to have a clear plan to act in a compliant manner with the local laws. So while compliance is yet another issue marketing has to deal with, it is real and the fines your company can face are just as real. For example the fines for violations under GDPR are up to 4% of your global revenues and comes into force May 25, 2018! This makes the $10,000,000 fines under CASL look small for some organizations! CASL is in full force today.

 

Join Derek A. Lackey, President of the Direct Marketing Association of Canada (DMAC) and Managing Partner of Newport Thomson as he guides you through the minefield of the new privacy laws, where it is today and where it seems to be heading. There are challenges regarding privacy, data and electronic communications that we must be aware of in order to manage. This webinar will help you begin to build your roadmap for compliance for conducting global business.

 

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Partner

Marketing is a Jungle: 3 ways to work like a lion

Today, more than ever, it’s crucial for marketing teams to work like a lion—the fast and agile leader, the top of the food chain, and the one and only ruler of...

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Marketing is a Jungle: 3 ways to work like a lion

Marketing work is a jungle—full of dense workloads, tangled priorities, and menacing deadlines. In marketing, the chaos and change involved with workflows can trip you up, trap you, and slow you down—leading to missed opportunities in the market, overwhelming to-do lists, difficulty getting alignment across teams, and a major deficit of the time needed to develop big, creative, wow-worthy ideas. 

Today, more than ever, it’s crucial for marketing teams to work like a lion—the fast and agile leader, the top of the food chain, and the one and only ruler of the jungle.

Join speaker Raechel Duplain (Workfront) for a refreshing webinar about marketers and lions that will give you tools to:
  • Increase speed-to-market
  • Become more Agile
  • Reduce workflow inefficiencies
  • Be more social in the right ways

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Sponsored by: Workfront

Partner

The Secret Weapon of Remarkable ABM Programs

Find out how video can take your ABM programs from zero to hero!

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The Secret Weapon of Remarkable ABM Programs

Find out how video can take your ABM programs from zero to hero!

You're excited to get moving on an account-based strategy but some very tough questions remain. Will you create ABM campaigns that are lackluster, or will you develop mind-blowing programs that make prospects really want to do business with you? Will you treat ABM as a demand gen tactic, or as a strategic imperative across your entire marketing and sales teams? Join marketing and ABM experts to find out how you can overcome the challenges of 'information overload' and 'attention scarcity' to deliver all-star ABM campaigns!

You'll walk away with practical tips to:

• Launch your first successful ABM video campaign
• Use creative video content to ramp up the revenue of your ABM programs
• Increase connect rates on outbound prospecting by up to 500% (yes, really!)
• Implement ABM strategies at scale

More Info

Sponsored by: Vidyard

Partner

10 Common Webinar Mistakes...and How to Avoid Them

Join this session and make sure you're getting the most from your webinar programs.

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10 Common Webinar Mistakes...and How to Avoid Them

We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again?

Join us on Thursday, October 19, at 11am PDT, for “10 Common Webinar Mistakes…and How to Avoid Them” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for:

  • Driving webinar registration
  • Delivering engaging presentations
  • Enhancing the audience experience
  • Getting the most out of webinar leads
Webinars can be your best tool to generate leads and build pipeline. Join this session and make sure you're getting the most from your webinar programs.
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Sponsored by: ON24

Marketer's Masterclass

Strategies for Emailing Canadians: Proving Consent

We will show you how to stay off their radar and email Canadians the proper way.

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Strategies for Emailing Canadians: Proving Consent

As of July 1, 2017 CASL and proving consent became black or white. You can either prove consent or you cannot. If you cannot, you should not be using email or SMS text to contact Canadians. The potential fines of up to $10 million per violation is simply not worth the risk.

 

Join Derek Lackey, President of the Direct Marketing Association of Canada and Managing Partner of Newport Thomson, trusted compliance advisors for CASL, PIPEDA, CAN-SPAM and GDPR, to explore the various strategies and tactics for gathering and claiming consent. CRTC has provided clear guidance regarding proof of consent and what that looks like, so let's be clear about what you can and cannot do regarding consent and CASL when emailing Canadians. CRTC has many active investigations of US companies and will likley announce several fines in the next few months. We will show you how to stay off their radar and email Canadians the proper way.
More Info

Partner

Unlocking the Secrets to Driving Webinar Registration

This presentation will help you increase webinar registrations and build a long term audience for your events.

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Unlocking the Secrets to Driving Webinar Registration

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

Join us on Thursday, August 24, 2017 for “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to thousands. This live, interactive webinar will provide specific guidance on:

  • How to optimize your email invitations
  • How to use videos to drive registration
  • How to more effectively leverage social media
  • How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.

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Sponsored by: ON24

Webcast

King Arthur Flour’s Mission to Generate Awareness through Holistic Digital Solutions

Learn how King Arthur Flour artfully weaves its brand message throughout its communications to customers of its retail and wholesale products, as well as its world-renowned...

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King Arthur Flour’s Mission to Generate Awareness through Holistic Digital Solutions

Digital Marketing experts from King Arthur Flour explain how they continue to innovate their omnichannel marketing efforts to overcome the challenge of generating awareness for a multifaceted brand with a multichannel business model. Learn how they artfully weave their brand message throughout their communications to customers of their retail and wholesale products, as well as their world-renowned baking schools. 

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Sponsored by: Listrak

Virtual Event

The Changing Face of B2B Marketing

This virtual event will explore optimization of content for B2B marketing

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The Changing Face of B2B Marketing

With potential customers completing 85 to 90% of their journey online before speaking with a sales representative, B2B marketing needs to learn lessons from how B2C has prospered in a digital environment. That doesn't just mean an increased emphasis on inbound marketing, and the creation of great content. Given the time and complexity of the B2B customer journey, it means leveraging a wide range of data sources to get relevant content in front of the right decision-makers at the right time. It means creating a consistent experience across multiple touchpoints, from web pages and white papers, through events and webinars, to eventual one-on-one conversations. What's more, B2B can't overlook social any more, with many purchasers keener to hear from influencers and peers than from brands.

This virtual event will explore:
• Optimization of content for B2B marketing
• The role of social media
• When ABM is the right way to go, and
• Doing it all at scale.

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Partner

Content Strategy for the Visual Consumer – What you need to know in order to break through in today’s shopping journey

This webinar will cover new research from Bazaarvoice that examines exactly how visual content drives decision-making and creates brand loyalty.

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Content Strategy for the Visual Consumer – What you need to know in order to break through in today’s shopping journey

We know that social visual content has become a powerful influence for consumers. This webinar will cover new research from Bazaarvoice that examines exactly how visual content drives decision-making and creates brand loyalty.

Key learnings:   
  • How social photos and videos influence shoppers to consider new products
  • The role consumer-generated photos play in both high- and low-consideration purchases
  • How social media and visual content influence consumer trust and brand advocacy

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Sponsored by: BazaarVoice

Partner

5 Common Agency Project Management Pitfalls, and How to Avoid Them

Key challenges of agency project management and the “hows” to avoid them—all while using a collaborative work management solution.

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5 Common Agency Project Management Pitfalls, and How to Avoid Them

In today’s fast-paced agency environment, project managers can find themselves struggling with a constant flow of work requests, staying on deadline and on budget, tracking statuses, and effectively managing collaboration and communication between team members, executives, and clients. In order to help agencies improve project management and draw the best talent to your agency, it’s important to be aware of 5 key challenges of agency project management and the “hows” to avoid them—all while using a collaborative work management solution.
 
Join Workfront in this webinar where you’ll learn how to: 
• Align creative briefs and and project plans to prevent misunderstandings and produce the best possible work
• Communicate and collaborate in context to encourage work efficiency
• Gain visibility and reduce “busy” work to allow the agency to make better decisions that will retain talent and maintain good relationships with clients

More Info

Sponsored by: Workfront

Marketer's Masterclass

What’s Your Address-ability in the Digital World?

GrayHair’s team of experts will discuss ways to use Direct Mail First to mix traditional communications with digital to reach your customers and prospects.

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What’s Your Address-ability in the Digital World?

The Address is More Than Just a Physical Location. There is a wealth of data in the simple address. It can help support card fraud detection, it can give insight into activity down to the zip code, and can help build dynamic geocoded profiles that result in high performing digital campaigns. GrayHair’s team of experts will discuss ways to use Direct Mail First to mix traditional communications with digital to reach your customers and prospects.
Some points that will be discussed:
  • Learn the different types of profile characteristics and how to apply them
  • Learn how geo-coding really works, and when and where it works best.
  • Learn how unlock your current direct marketing operations systems and data for successful digital efforts.
  • Learn how data viz analytics can help tell the story of a successful campaign to all audiences within your organization.
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Sponsored by: GrayHair

Marketing&Tech

Nurturing Your Audience Beyond the Inbox

Ways you can extend your nurturing capabilities across digital channels.

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Nurturing Your Audience Beyond the Inbox

Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers. Why? It allows you to build trust over time and can help you achieve more sales and fewer lost opportunities.

But as our buyer's become more advanced, our marketing tactics need to evolve to extend nurturing outside of the inbox. New technology allows you to extend your nurturing capabilities across digital channels, from email, to retargeting display ads and through social channels.

Join Rachel Rosin, Sr. Manager, Digital Marketing and Paige Musto, Senior Director, Corporate Marketing, Act-On Software, as they show you they ways you can extend your nurturing capabilities across digital channels.

In this webinar you will learn:
  • Best practice overview of lead nurturing
  • How to segment and define your buyer's journeys
  • How to retargeting your email audience with display ads
  • How to engage your audience through social channels
More Info

Sponsored by: Act-On

Partner

Webinar Benchmarks Report 2017

In this interactive webinar, we will reveal ON24's "Webinar Benchmarks Report, 2017".

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Webinar Benchmarks Report 2017

You want your webinars to be the best — but what really goes into the best webinars? We looked at over 12,000 webinars to find out, and the results were surprising.

In this interactive webinar, we will reveal ON24's "Webinar Benchmarks Report, 2017". We will cover best practices and key industry benchmarks, including:
  • Webinar registration and attendance
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • On-demand webinar viewing habits
  • To measure success, you have to know what success looks like.

 

More Info

Sponsored by: ON24

Partner

The Secret to AdWords, Facebook and Display ROI: Phone Call Conversions

Join digital advertising and call conversion experts from DialogTech to learn proven strategies that will improve digital advertising ROI and help you acquire more...

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The Secret to AdWords, Facebook and Display ROI: Phone Call Conversions

Digital ad spend must now evaluated and optimized not just for online conversions, but offline impact. And in today’s smartphone world, that means phone calls.
How well search, Facebook and display advertising influence and generate phone call conversions can make or break ROI in 2017. Marketers must now take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.

Join digital advertising and call conversion experts from DialogTech to learn proven strategies that will improve digital advertising ROI and help you acquire more customers. Attend this webinar and learn: 

  • How to optimize search, Facebook and display ad campaigns to drive calls
  • What data to capture from calls and conversations to prove ROI
  • The CPL and ROI impact of call conversions on AdWords, Facebook and display ads
  • How marketers are helping to personalize the call channel to drive sales
  • Success stories and examples from leading brands
More Info

Sponsored by: DialogTech

Marketing&Tech

How to Create the Ultimate Marketing Plan: Content that Builds Brand, Drives Demand, & Expands Customer Relationships

Join Bill Kent, Sr. Product Marketing Manager, as he explains how to develop a great marketing plan that builds your brand, drives demand, and improves the customer...

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How to Create the Ultimate Marketing Plan: Content that Builds Brand, Drives Demand, & Expands Customer Relationships

The world we face as marketers is fast-changing. Four out of five B2B buyers now start their journeys with a web search; three quarters of the buying process is complete by the time they engage with sales. With customers now in control, it's more important than ever for brands to have the right marketing plan in place, one that resonates with target audiences at every stage of their journeys -- the right content, the right metrics and reporting, the right technologies.

Join Bill Kent, Sr. Product Marketing Manager, as he explains how to develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

Attend this webinar and learn to:
  • Map your goals to customer lifecycle stages.
  • Innovate through new channels, tactics, and content.
  • Identify the technical systems needed to support your activities.
  • Develop KPIs and reports that prove value to the C-suite.

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Sponsored by: Act-On

Virtual Event

Lead-Gen Strategies

This virtual event will explore how a lead goes from a click on a website or mobile device to a sale to an empowered and satisfied customer.

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Lead-Gen Strategies

Congratulations - you got a lead. Now what? Getting someone to download a report or request more information is just the beginning. This virtual event will explore how a lead goes from a click on a website or mobile device to a sale to an empowered and satisfied customer.

Topics include:
  • What you need to get the sale
  • The powers of personalization
  • Today’s lead, tomorrow’s customer advocate - how do you get there?
More Info

Partner

EA: Powering 1:1 Conversations at Scale with Unified Marketing Data

Latest unified marketing analytics trends and an inside view of how EA’s federated data strategy makes 1:1 to conversations at scale a reality.

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EA: Powering 1:1 Conversations at Scale with Unified Marketing Data

Consumers’ expectations of how they interact with businesses have completely changed. They now expect personalized, one-to-one interactions across every touchpoint in the customer journey. To better serve customers, brands are moving beyond disjointed experiences to a new model of 1:1 conversations. To do this at global scale, customer experiences need to become connected down to the data layer across marketing, sales, products and services.
 
No one understands this better than Electronic Arts (EA), one of the world’s leading interactive gaming companies and home to popular titles like Star Wars Battlefront, Mass Effect, and Madden.
 
Join Datorama’s Director of Product Marketing, Jay Wilder, and Electronic Arts’ (EA) Director of Marketing Technology, Glenn White, for the latest unified marketing analytics trends and an inside view of how EA’s federated data strategy makes 1:1 to conversations at scale a reality.
In this webinar, you’ll learn
  • How EA uses 1st and 3rd party data to drive their “player first” strategy
  • What marketers need to know to get unified data, data integration, and data ownership right
  • The real-life data challenges EA encountered in the field, and how they’ve overcome them
More Info

Sponsored by: Datorama

Partner

10 Secrets for Creating Great Webinar Content

Attend “10 Secrets for Creating Great Webinar Content”, and learn tips for creating great webinar content from when you are totally out of ideas.

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10 Secrets for Creating Great Webinar Content

Webinars are the most engaging way to present our content, but where do you find the content ideas to scale your webinar programs? Attend “10 Secrets for Creating Great Webinar Content”, and learn tips for creating great webinar content from when you are totally out of ideas, including:
 
  • Create content for each stage of the buying cycle
  • Create webinars from existing content
  • Find great content from outside sources
  • Create great webinar content themes
 
 Content ideas are all around, you simply need to know where to look
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Sponsored by: ON24

Partner

Consumer-Generated Content: How best-in-class brands and retailers get it right

Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.

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Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
 
One thing is certain: Nothing gets you closer to shoppers than consumer-generated content. The Bazaarvoice CGC Index for 2016 looks at how CGC shaped Marketing and eCommerce strategies, drove business value to the bottom line, and delivered best-in-class consumer experiences.
 
Our best-in-class performing clients have much to share with the industry about how to win with consumer-generated content. While their brands and strategies are individual and distinctive, we will go over the five behaviors that shaped their success in 2016: 
  • Content collection is at the core
  • Be there in all the moments that matter
  • Customers illustrate the story
  • Active listeners win
  • Consumer engagement is a conversation
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Sponsored by: BazaarVoice

Partner

AI & The Self Driven Customer - How AI Will Set your Marketing Campaign on Fire

Marketing today has become too complex – there are too many channels, devices and technologies in our marketing stacks – creating a tsunami of data that is no longer...

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AI & The Self Driven Customer - How AI Will Set your Marketing Campaign on Fire

Marketing today has become too complex – there are too many channels, devices and technologies in our marketing stacks – creating a tsunami of data that is no longer humanly possible for marketers to sift through, manage and make sense of. 

This makes the art of campaigning extremely time-consuming and inefficient.
Artificial Intelligence (AI) Marketing promises to help both large enterprises and smaller businesses remove the complexities of modern day marketing and digital campaigning, while simultaneously delivering exponential results to the business and reducing operational costs.

Key Takeaways Include:
• How artificial intelligence is emerging to help brands wade through the complexity of the digital ad & marketing landscape
• How AI executes a digital marketing campaign differently - all with the goal of increasing prospects, conversions, and transactions 
• Case study from lingerie brand Cosabella, on how they are utilizing AI to solve their execution challenges, while accelerating growth and revenue



 

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Sponsored by: Albert

Partner

Keys to Engagement-Driven Webinars

Learn how to build interactive, content-rich events that will generate better quality leads and drive pipeline.

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Keys to Engagement-Driven Webinars

In the age of digital marketing, how do we connect with our prospects? The key is engagement. On March 30, 2017, Mark Bornstein, VP of Content Marketing for ON24 will present “Keys to Engagement-Driven Webinars”, where you will learn how to build interactive, content-rich events that will generate better quality leads and drive pipeline.
In this webinar, you will learn best practices to:

  • Move from passive to active content delivery
  • Build engagement-driven audience experiences
  • Measure engagement to find your best leads
  • Use webinars to drive ABM and nurture programs

This is your chance to reinvent your lead generation programs and significantly increase pipeline.

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Sponsored by: ON24

Editorial

Managing eCommerce Across Borders

Learn how efficient management of web content can actually expand opportunities and open up whole new audiences.

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Managing eCommerce Across Borders

eCommerce should offer a seamless customer experience. That's a headache when it comes to managing hundred, or even thousands of pages of content across multiple websites. And the pain-points are only multiplied if the websites extend across borders, into different cultures and different languages. The good news is that there are opportunities to be mined from these challenges. Learn how efficient management of web content can actually expand opportunities and open up whole new audiences.

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Sponsored by: Smartling, Inc.

Partner

From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

How to bridge customer insights and extend audiences for activation across digital and traditional channels.

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From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

Taking a data-driven approach to customer engagement requires a deep
understanding of the customer journey from anonymous to known. The
convergence of martech and ad tech now provides opportunities for marketers to derive insight from data and take action. Creating a consistent and complete foundation for analysis, orchestration, and execution across
touchpoints is a significant opportunity for brands that want to engage in
more targeted and effective ad experiences.
 
Join guest speaker Joe Stanhope, VP and Principal Analyst at and Patrick Tripp, VP of Product Strategy at RedPoint Global for a webinar to discuss how to bridge customer insights and extend audiences for activation across digital and traditional channels. Key topics will include:
 
  • Strategic role of identity resolution and opportunities for brands to generate insights from data and take action
  • New best practices for assembling the marketing technology stack to drive strategic value and deliver cohesive customer experiences
  • Use cases and opportunities for brands to combine ad tech and martech
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Sponsored by: Redpoint Global

Virtual Event

Marketing Tech Demystified

What you need to know to put together a marketing tech stack and get the most from it.

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Marketing Tech Demystified

What you need to know to put together a marketing tech stack and get the most from it.

With a mind-numbing range of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join DMN for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals.

You’ll learn how to:

- Select the technologies which best meet your marketing objectives

- Budget for short- and long-term martech investments

- Get the most from the tools you’ve invested in

- Ensure that you have the right staff with the right skills

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Webcast

How to Increase Pipeline with an On Demand Webinar Strategy

In this live webinar, VP of Content Marketing at ON24, Mark Bornstein will give best practices for building an on demand webinar strategy

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How to Increase Pipeline with an On Demand Webinar Strategy

So you just gave this amazing webinar; the content was great, people loved it, but now what? As marketers we need to get more value out of our best content. In this live webinar, VP of Content Marketing at ON24, Mark Bornstein will give best practices for building an on demand webinar strategy, including tips on:
• Extending the reach of your best content
• Turning your best webinars into new content assets
• How to use webinars to drive nurture programs
• How to promote on demand content
This is your chance to learn how to increase pipeline by building an on demand strategy that will extend the reach of your content and the value of your webinars.

More Info

Sponsored by: ON24

Webcast

Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers

Join Bazaarvoice for a live event, where our SEO lead, Michael DeHaven, will share strategies and insights to guide your SEO strategy in 2017

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Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers

Consumer-generated review content is one of the most powerful tools available in all of SEO – but only if you know how to use it properly. Since 2010, Bazaarvoice has focused on understanding what Google cares about so we could optimize our solutions for Google’s preferences.
 
Join Bazaarvoice for a live event, where our SEO lead, Michael DeHaven, will share strategies and insights to guide your SEO strategy in 2017, including:
 
• How to simplify your SEO roadmap with an intuitive user intent framework
• How to reliably measure SEO
• How to compare SEO gains vs paid search expenses
• How the Bazaarvoice enterprise solution, Spotlights, uses fresh, authentic content that Google loves to help you acquire more consumers

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Sponsored by: BazaarVoice

Webcast

How Financial Services Companies Use Webinars to Drive Revenue

In this session, join DMN and Chief Marketing Officer at ON24, Joe Hyland, to learn the difference between passive and active content delivery

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How Financial Services Companies Use Webinars to Drive Revenue

In the digital age, Financial Services companies are increasingly challenged to rise above the noise and create meaningful connections with potential high value clients. But typical marketing tools are limited in their ability to directly engage prospects and drive new business. 

In this session, join DMN and Chief Marketing Officer at ON24, Joe Hyland, to learn the difference between passive and active content delivery, and highlight how to use webinars to directly engage new potential clients and drive revenue. Joe will provide examples of how some of today’s leading financial companies have had success with engagement-driven webinars.
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Sponsored by: ON24

Marketing&Tech

5 Tips for More Efficient Marketing Operations

If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can...

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5 Tips for More Efficient Marketing Operations

On any given day, marketing operations teams may be analyzing data, executing campaigns, tracking budgets and key metrics--anything that contributes to the overall efficiency of marketing efforts. If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can be difficult.

One reason many marketing operations teams struggle--even though they may be skilled marketers with technology know how--is that they need better project workflows to streamline their work and to get the most out of their team and processes. In fact, 38% of B2B companies cite inefficient processes or workflows as one of the most challenging obstacles to marketing success.

In this webinar, you will:

  • Learn how to better manage work by building automated workflows
  • Discover how to focus on the right work and stop wasting valuable hours on “fake work”
  • Find out how to better manage ad hoc or unexpected work
  • Learn simple steps for creating a workflow that actually...works
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Sponsored by: Workfront

Editorial

The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year.

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The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year. 

Topics will include:
  • Technological Advancements
  • Marketing Strategy
  • The Trump Presidency
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Sponsored by: DMN

Virtual Event

Is Your Content Marketing a Page Turner?

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers.

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Is Your Content Marketing a Page Turner?

Content marketing remains an exceptional way to educate, inform, and entertain prospects and customers.  In fact, customers want and expect relevant content from brands that interest them.

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers. Session speakers will examine such topics as:

  • Creating a comprehensive, long-term content marketing strategy
  • Using content to move prospects and customers through their purchase and lifecycles
  • Selecting the ideal metrics to track the performance of and return on content marketing
  • Building a plan for marketing content across channels and by customer group
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Sponsored by: DMN