Webcasts & Virtual Events

Is Your Content Marketing a Page Turner?

In the Spotlight

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also...

Thursday December 08, 1:00 PM ET
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Is Your Content Marketing a Page Turner?

Content marketing remains an exceptional way to educate, inform, and entertain prospects and customers.  In fact, customers want and expect relevant content from brands that interest them.

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers. Session speakers will examine such topics as:

  • Creating a comprehensive, long-term content marketing strategy
  • Using content to move prospects and customers through their purchase and lifecycles
  • Selecting the ideal metrics to track the performance of and return on content marketing
  • Building a plan for marketing content across channels and by customer group

Sponsored by: DMN

Upcoming Webcasts

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Thu December 08, 1:00 PM ET

Virtual Event

Is Your Content Marketing a Page Turner?

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers.

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Is Your Content Marketing a Page Turner?

Content marketing remains an exceptional way to educate, inform, and entertain prospects and customers.  In fact, customers want and expect relevant content from brands that interest them.

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers. Session speakers will examine such topics as:

  • Creating a comprehensive, long-term content marketing strategy
  • Using content to move prospects and customers through their purchase and lifecycles
  • Selecting the ideal metrics to track the performance of and return on content marketing
  • Building a plan for marketing content across channels and by customer group
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Sponsored by: DMN

Fri December 09, 1:00 PM ET

Editorial

The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year.

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The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year. 

Topics will include:
  • Technological Advancements
  • Marketing Strategy
  • The Trump Presidency
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Sponsored by: DMN

Thu December 15, 1:00 PM ET

Marketing&Tech

10X Your Marketing in 5 Easy Steps

If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can...

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10X Your Marketing in 5 Easy Steps

On any given day, marketing operations teams may be analyzing data, executing campaigns, tracking budgets and key metrics--anything that contributes to the overall efficiency of marketing efforts. If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can be difficult.

One reason many marketing operations teams struggle--even though they may be skilled marketers with technology know how--is that they need better project workflows to streamline their work and to get the most out of their team and processes. In fact, 38% of B2B companies cite inefficient processes or workflows as one of the most challenging obstacles to marketing success.

In this webinar, you will:

  • Learn how to better manage work by building automated workflows
  • Discover how to focus on the right work and stop wasting valuable hours on “fake work”
  • Find out how to better manage ad hoc or unexpected work
  • Learn simple steps for creating a workflow that actually...works
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Sponsored by: Workfront

On Demand Events

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Webcast

Marketing to the Moment: Data Insights Inform Engagement in Real Time

In a nutshell, how do you ensure you have the right data insights to market to the moment?

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Marketing to the Moment: Data Insights Inform Engagement in Real Time

Customers’ preferences change over time, sometimes even moment to moment. One minute the sun is shining and your customer is on her mobile device looking to purchase sunglasses; within moments, however, a downpour starts. In the blink of an eye, her search changes to umbrellas.

• What are the data insights that inform engagement in real time?
• How do you make sure your data insights are able to change as quickly as your customer’s preferences?
• And, with consumers’ searches crossing more than one screen, how do CMOs ensure that every touch-point is on the radar?
• In a nutshell, how do you ensure you have the right data insights to market to the moment?

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Sponsored by: IBM

Custom

The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them

Specific, tactical insights on how to avoid the pitfalls that often lead to omnichannel failure.

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The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them

Since you don’t have your head in the sand, you know all about the importance of the omnichannel approach when marketing to today’s consumer. But while the omnichannel approach may seem intuitive -- i.e., you know you have to market across platforms – executing a strategy that actually accomplishes the marketing goals you envision is not nearly so simple.  Just the ongoing addition of channels, not to mention the overwhelming amount of data available, can wreak havoc on your omnichannel marketing program. 

 “The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them,” sponsored by Selligent, delivers specific, tactical insights on how to avoid the pitfalls that often lead to omnichannel failure.  We’ll cover in detail how to fix these 5 omnichannel-killers:

1. Lack of defined goals
What’s your omnichannel program hoping to accomplish? Is it looking to drive revenue, increase social media engagement, or create brand awareness—or all of the above? Do you have different goals for different channels, depending on the relationship with the customer? 

2. Not using the right metrics
Once you decide what your goals are, you have to decide what and how you are going to measure. The data deluge is great for giving marketers access to unprecedented volumes of info, but how do you determine which data actually provides relevant info (moves the conversation toward conversion),giving you the metrics about the channels that are right for your demographic,  and which data is just noise?

3. An inconsistent message across channels
With a multitude of channels required to reach and engage your customers, how do you ensure your branding is consistent? How do you create content that is “consistent” for YouTube, Twitter, Snapchat, AR, VR, etc.?

4. Not knowing the channels your customers prefer; not mapping the right channel to the desired interaction
This goes to the core: A successful omnichannel strategy requires knowing your customers preferences for certain types of communication, and making sure you’re engaging with the right channel to reach the right cohort.  Are you looking to capture the hearts and minds of the Millennials? Or perhaps your service is of more use to Baby Boomers? 

5. Silos still in place

How do you create an environment where you’re collaborating across departments and functions to ensure you’re delivering on that omnichannel promise? 

a. Are you organizationally set up to succeed? There needs to be coordination at the organizational and departmental level – ensuring everyone buys into overall strategy—putting customers first. For example, customer care/service needs to be in sync with marketing.
b. Data is a big part of it; you need access to data; there needs to be one repository for all data to make sure it is shared across departments.
c. Part of being organizationally set up to succeed is having the right technology.

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Sponsored by: Selligent

Webcast

10 Hidden Secrets your Data can tell you about your Visual Assets

In this webinar, we'll dig into what kind of insights data and analytics can tell you about the content you're sharing, and what your customers want to see more...

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10 Hidden Secrets your Data can tell you about your Visual Assets

To truly understand what makes your audience tick, what they want more of, and what drives action, you need to take a look inside your visual content. In this webinar, we'll dig into what kind of insights data and analytics can tell you about the content you're sharing, and what your customers want to see more of. For example - that influencer content you've been promoting might make major waves on your ecommerce product pages. You might be surprised by the innovations and strategic insights that are possible for your omnichannel, ads, social efforts and more when you look under the hood!
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Sponsored by: Curalate

Marketer's Masterclass

The 5 Stages of CASL Compliance

Join Derek Lackey, President of the Direct Marketing Association of Canada (DMAC) as we discuss the specifics of CASL compliance.

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The 5 Stages of CASL Compliance

CASL is currently being enforced and your organization should already be compliant.

Many marketers believe if they collect their opt-ins correctly and send their Commercial Electronic Messages (CEMs) according to CRTC specs, that they are CASL compliant.

FAIL!

CRTC (Canadian Radio-television and Telecommunications Commission) expects a commitment to electronic messaging. A commitment that starts with senior management. We have boiled CRTC’s document "Compliance and Enforcement Information Bulletin CRTC 2014-326 - Guidelines to help businesses develop corporate compliance programs" (http://www.crtc.gc.ca/eng/archive/2014/2014-326.htm) down to 5 distinct stages that we will discuss in detail so every attendee is very clear what CASL compliance looks like in their organization.

Join Derek Lackey, President of the Direct Marketing Association of Canada (DMAC) as we discuss the specifics of CASL compliance.

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Sponsored by: DMN

Webcast

Better Data. Better Analytics. Better Experiences.

Join this webinar with guest speaker Brandon Purcell from Forrester Research and Buck Webb from RedPoint Global to learn how to overcome common challenges around...

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Better Data. Better Analytics. Better Experiences.

The digital age – and the always-addressable customer– has changed the game for marketers. Not only do customers engage with companies more often via more channels than ever before, but the speed at which data is captured and stored has increased significantly.

At the same time, the window for action is smaller. With more data and a shorter window for action, organizations need to rethink how they're preparing and handling data at scale – and then using it to generate insights that will personalize the customer experience at an individual level.

To unlock data’s potential, marketers & analysts have to master the data available to their organization – structured and unstructured, 1st party and 3rd party, anonymous and known – and use it to drive both customer insights and customer engagement initiatives.

Join this webinar with guest speaker Brandon Purcell from Forrester Research and Buck Webb from RedPoint Global to learn how to overcome common challenges around data ingestion and data quality to generate actionable insights that will increase Customer Lifetime Value (CLV) and optimize the customer experience across the entire customer life cycle.

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Sponsored by: RedPoint

Webcast

CONSUMER-GENERATED CONTENT (CGC): HOW THE WORLD’S BEST BRANDS AND RETAILERS DRIVE BUSINESS VALUE

In this webcast we will examine the key components of the best-in-class Consumer-Generated Content (CGC) programs used by retail and brand clients who lead the...

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CONSUMER-GENERATED CONTENT (CGC): HOW THE WORLD’S BEST BRANDS AND RETAILERS DRIVE BUSINESS VALUE

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments. CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.
 
In this webcast we will examine the key components of the best-in-class Consumer-Generated Content (CGC) programs used by retail and brand clients who lead the way for the rest of the industry. You will learn:
 
• How CGC drives conversion - both online and in store
• How different types of content influence consumer behavior
• How increases in content volume shape SEO and consumer decision making 
• How to extend the reach of consumer content across the shopper journey
• How best-in-class CGC marketers leverage insights found in their content to improve products and service
 
 Don’t miss this opportunity to learn from the very best.

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Sponsored by: BazaarVoice

Webcast

The Creative Gap

What to do when you've got one hundred audience segments and only two messages?

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The Creative Gap

What to do when you've got one hundred audience segments and only two messages?

Improvements in marketing technology mean that it’s easier today than it’s ever been to slice and dice your audiences using first-party, demographic, behavioral and social data. We’re on the brink of an age of personalized marketing, with messaging finely tailored to the demonstrated needs and interests of individual customers.

But this places a huge strain on creative. Assets need to be devised, developed, approved, managed and tracked at scale—and if personalized marketing is to be meaningful, in real-time too. Our webcast will feature brands talking about how they ease the pain of creating and managing content which will resonate with prospects and customers.
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Sponsored by: Hightail

Webcast

The Art of Becoming a Great Webinar Presenter

Learn how to find great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun.

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The Art of Becoming a Great Webinar Presenter

One of the most common complaints people have about webinars is that the speaker(s) were boring and they don’t feel engaged. This results in low viewing time, low content retention and, often, brand rejection. If they don’t like your presenters, they probably won’t like your brand.

On Thursday, October 20th attend “The art of becoming a great webinar presenter”, and learn how to find great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun. Expert webinar presenter Mark Bornstein, will highlight best practices, including

 

  • Where to find great webinar talent
  • How to prepare for your webinar
  • Tips for directly engaging your audience
  • New formats to spice up your webinars

 



 

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Sponsored by: ON24

Webcast

The Future of Retail Marketing

DMN will feature two senior marketers at leading retailers to discuss how major technological and consumer preference issues are impacting the retail sales market...

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The Future of Retail Marketing

DMN will feature two senior marketers at leading retailers to discuss how major technological and consumer preference issues are impacting the retail sales market. Questions asked:

  • Are beacons the wave of the future?
  • How does mobile enhancement impact the customer experience?
  • Is the human touch still important?

Other topics: AI, bots, the impact of Amazon, interactive display, same-day delivery

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Sponsored by: DMN

Webcast

5 Steps to Proving Your Marketing Campaign’s ROI

Five steps to prove your marketing campaign’s ROI

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5 Steps to Proving Your Marketing Campaign’s ROI

Your boss in the C-suite may not understand the concept of a customer journey; what he or she is interested in is ROI. Marketers today are under the gun to offer proof that their marketing campaigns are helping to drive revenue.

Five steps to prove your marketing campaign’s ROI

1: Set clear goals; align marketing goals with overall company’s overall business plan

2: Make sure your programs are measurable, and what you are measuring serves those goals; what are your KPIs? (Brand awareness vs. conversions—or both) Examples of KPIs: website analytics, audience engagement-social media; conversions, Use predictive analysis to determine cost per lead, customer value, and rates of conversions

3. Draw insights based on metrics; adjust marketing strategy to meet goals. Use cognitive analysis to determine the customer’s experience, where her engagement was the strongest, and how to nurture her through the funnel.

4. Ensure sales teams efforts are in line with marketing efforts

                5. Present info to C-suite in language they understand

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Sponsored by: IBM

Webcast

How to Use Webinars to Close Business

This live, interactive webinar (about webinars), will highlight best practices and tips for creating bottom-of-the-funnel webinars that can help accelerate a prospect...

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How to Use Webinars to Close Business

We all know how great webinars are for generating new leads but did you know that they can also be really effective tools for helping you to close deals? Join DMN and ON24 on Tuesday, September 27 for “How to use Webinars to Close Business”.

This live, interactive webinar (about webinars), will highlight best practices and tips for creating bottom-of-the-funnel webinars that can help accelerate a prospect towards a sale, including:

· Creating demo webinars

· Using video tools to show off your products

· How to create content that closes

· How to drive attendees to a sales engagement

Become a hero to your sales team, and deliver highly qualified leads. Register Now.

 

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Sponsored by: ON24

Webcast

Are You Stuck in the 20th Century? The 5 Attributes Every 21st Century Marketing Campaign Must Have

What are the 5 key attributes necessary in a marketing campaign to engage this new breed of customer?

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Are You Stuck in the 20th Century? The 5 Attributes Every 21st Century Marketing Campaign Must Have

Today’s consumer is a new breed—hyper-connected, hyper-empowered, and looking to be engaged and delighted across multiple channels by the brands in their universe. Unfortunately, too many marketers are still using 20th century strategies and tools to engage the 21st century customer. 

What are the 5 key attributes necessary in a marketing campaign to engage this new breed of customer?

1. Marketing automation tools: The right marketing automation tools are an absolute necessity to deliver the data insights that drive the 21st century marketing campaign. What are those absolutely necessary tools to deliver that 21st century marketing edge?
2. Market to the moment approach to engage customers across their buying journey: How to leverage predictive customer analytics to anticipate customer needs, and reach customers wherever and whenever they begin their customer journey.  
3. No more silos: break down the silos to deliver cross-channel consistency and excellence: Your customer uses a variety of devices –smartphone, desktop, tablet—to engage with your company, which means you need to be able to seamlessly share data across channels—including “real-life (i.e., in store) channels. Every touchpoint matters. How do marketers ensure that customers have the best experience no matter how they choose to engage with their brand?  How do you foster collaboration across business functions (sales, marketing, IT, etc.) to ensure synchronization of strategy and sharing of customer insights?
4. Content: The tie that binds: Just as you need to ensure your customer has a consistent experience across all your channels, you also need to make sure that your message is consistent. Marketers need to envision their content as parts of a whole, while ensuring that content serves a clear purpose in providing the best experience to their audience – whether that content is text, video, imagery. 
5. The new metrics: What are the right metrics to ensure you are accurately measuring engagement and getting a 360-degree view of your customer?  How can you make sure you can gather and leverage the data you need to provide the experience your customer expects?



 

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Sponsored by: IBM

Webcast

Mind the Gap – Bridging Customer Strategy and Execution with Data-Driven Marketing

Don’t miss this informative session on how to optimize your customer engagement strategy.

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Mind the Gap – Bridging Customer Strategy and Execution with Data-Driven Marketing

Enterprise organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer.

Join guest speaker Rusty Warner, Principal Analyst at Forrester Research, and Patrick Tripp of RedPoint Global to discuss a data-driven approach that marketing organizations can take to bridge the gap, including:

 

  • Research and insights from Forrester on common data challenges for enterprise marketing organizations
  • How to leverage data, insight, and action cohesively to drive cross-channel customer engagement
  • Customer examples and innovations that will help marketers address the data challenge

 

Don’t miss this informative session on how to optimize your customer engagement strategy. Register today!

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Sponsored by: RedPoint

Webcast

CANADIAN ANTI SPAM LEGISLATION (CASL): 10 MONTHS TO FULL ENFORCEMENT

The time to act is now! Join Derek A. Lackey, president of the Direct Marketing Association of Canada and publisher of Blazon. Online as he discusses the actions...

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CANADIAN ANTI SPAM LEGISLATION (CASL): 10 MONTHS TO FULL ENFORCEMENT

Canada has taken a tough new stance on email spam and the final stage of enforcement is fast approaching. 

 

Two important game-changers happen on July 1, 2017:

 

1. The Private Right To Action kicks in. Some people believe the financial penalties of repeated class action lawsuits from the public is more punishing than the CRTC's ability to fine up to $10M. The larger the brand the more exposed you are. An individual is entitled to $200 for every non-compliant email you send them. We will discuss what is and what is not compliant.

 

2. The end of the grandfathered period for your opt-in list. If you do not know the source, the exact circumstance and language used to gain the opt-in, and the nature of your organization's relationship with each Canadian individual on your list - DO NOT EMAIL them after July 1, 2017. The CRTC has been forgiving, having allowed three years to bring your email list into compliance. That period ends in 10 months and many Canadian marketers are not yet prepared.

 

The time to act is now! Join Derek A. Lackey, president of the Direct Marketing Association of Canada and publisher of Blazon. Online as he discusses the actions you should take if you want to email.
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Webcast

10 Common Webinar Mistakes – 2016 Edition

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars.

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10 Common Webinar Mistakes – 2016 Edition

One simple mistake can make the difference between a great webinar and a webinar that misses the mark. Join ON24 for the 2016 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars, including:

· Driving webinar registration

· Delivering engaging presentations

· Enhancing the audience experience

· Getting the most out of webinar leads

Learn how you can avoid the biggest webinar pitfalls. Register today.

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Sponsored by: ON24

Virtual Event

Dial Up Your Mobile Marketing

Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan

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Dial Up Your Mobile Marketing

Few channels are more personal than mobile. And more and more customers are engaging with brands via apps, email, social, and text on their mobile devices. In fact, many of those customers not only welcome, but also expect personalized mobile interactions with their preferred brands. Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan, including how to:

• Seamlessly integrate mobile, email, and Web experiences 
• Use mobile-centric personalization—including device-, geo-, and behavior-based targeting—to engage customers
• Encourage mobile opt-in
• Design an engaging mobile customer experience
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Webcast

Wrangling Creative in a Multi-Channel World

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever...

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Wrangling Creative in a Multi-Channel World

Need a multi-channel marketing strategy but having trouble keeping up? If your creative is always up against deadline or yesterday’s news, you could be missing out on customers. Between new social channels, media formats and ever changing creative specs – on top of your business’ promotional needs, staying nimble can be a challenge.

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever new media craze creeps up next.

In this webinar you will learn:

  • How to keep your creative consistent while adapting it to the needs of various channels
  • What blockers typically are encountered in the creative process
  • 5 points of focus and tips on how to be more flexible in creative development
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Sponsored by: Hightail

Webcast

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of...

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Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn – and what best practices you can employ to improve performance in areas that are falling short.

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands. 

You’ll get insights on:
• Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median) 
• How measurements differ by industry vertical and geographic region
• New mobile, holiday and engagement metrics you should be paying attention to
• How you can use this data to map strategies and tactics to take your programs up a notch



 

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Sponsored by: IBM Marketing Cloud

Webcast

Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

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Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

You’ll learn:

 

  • How to do an analysis of your existing processes to get your house in order
  • Talking points to convince leadership that a change is needed
  • The tools and skills you will need to successfully run campaigns
  • What the first 90 days of omnichannel marketing looks like 

 

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Sponsored by: Selligent

Webcast

How to Tame Your Agency Work Chaos

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management

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How to Tame Your Agency Work Chaos

Managing work at an agency can be frustrating and overwhelming.  The constant, unyielding barrage of work requests, overworked team members, strict budgets, and ineffective review and approval processes hinder your ability to produce the best quality work. Don't you want your work to be about more than the task list, the approvals, and the assignments? You should be able to have better engagement with clients, increase your visibility into the process to keep your margins high, and understand where the inefficiencies lie.

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management and learn tips to:

  • Increase visibility
  • Develop consistent processes
  • Improve communication and collaboration

Take the next step in mastering agency project management. Register now.

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Sponsored by: Workfront

Webcast

Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through...

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Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through and engagement rates by more than 500%. Seriously!

Personalized video brings your viewers into the story by weaving their names, company names, logos and other unique content right into the flow of the video itself. It helps you stand out from the crowd, get your buyers’ attention and keep them engaged in your message.

Join this webinar to learn:

  • Why personalized video works (spoiler alert: we’re all self-centered!)   
  • How to generate personalized videos for thousands of leads and contacts 
  • How other brands are using personalized video throughout the funnel  
  • Tips and key considerations for creating compelling content
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Sponsored by: Vidyard

Webcast

Unlocking the Secrets to Driving Webinar Registrations

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to...

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Unlocking the Secrets to Driving Webinar Registrations

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to thousands. This live, interactive webinar will provide specific guidance on:

· How to optimize your email invitations

· How to use videos to drive registration

· How to more effectively leverage social media

· How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.

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Sponsored by: ON24

Webcast

Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles...

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Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

It may be cliché, but delivering the right message to the right person at the right time is top of mind for just about every digital marketer these days. However, finding the time, resources and best approach to achieving this goal can be a daunting task.

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles and take your marketing efforts to the next level. You’ll learn:

 

  • How segmentation can help you figure out what contacts to focus on
  • Why you should change your thinking around social listening
  • What behaviors you might use to trigger relevant content
  • How you can employ automated programs to drive huge revenue lift

 

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Sponsored by: IBM

Webcast

Capitalizing on Customer Behavior

This webcast will reveal how marketers can harness their marketing cloud to get the behavior data they need, when they need it, and boost interactions and conversions...

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Capitalizing on Customer Behavior

Tracking customer behavior through digital actions and interactions can provide marketers with invaluable insight they can use to inform their strategies and campaigns. Using marketing cloud technologies can provide a more holistic view of that behavioral data faster than other platforms--giving marketers a competitive advantage.


This webcast will reveal how marketers can harness their marketing cloud to get the behavioral data that they need and when they need it, while boosting interactions and conversions as a result.

 

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Sponsored by: Silverpop IBM

Webcast

Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars?

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Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources.

On Thursday, May 19 at 10am PST | 1pm EST, attend the ON24 and DMN annual Webinar Benchmarks Report webcast, and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation will highlight benchmark data on:

  • Webinar registration and attendance benchmarks
  • Best times and days to deliver webinars
  • Most popular interactive tools
  • Webinar on demand viewing habits

This is your chance to compare your webinars to your peers. Don’t miss this rare opportunity to benchmark your performance against the best. Register Now.

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Sponsored by: ON24

Virtual Event

Lead-Gen Strategies That Work

The best prospects are the ones most likely to purchase. Here’s how to find and convert them.

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Lead-Gen Strategies That Work

Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. A selection of instructional sessions and moderated discussions will examine such topics as:

  • Selecting the lead sources and channels that are optimal for your business
  • Developing effective cross-channel lead-gen initiatives in collaboration with sales
  • Lead nurturing, including email and content marketing strategies
  • Devising effective end-to-end lead management practices

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Sponsored by: DMN

Webcast

Better Data to Fuel Your Analytics

Can your marketing efforts benefit from modeling data?

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Better Data to Fuel Your Analytics

Today’s businesses and organizations are awash in a sea of data. According to a recent study released by Gartner, more than 75% of them are using data to achieve important business goals. Among them, better marketing and reduced costs.

For modeling purposes, quality, cleanliness and reliability of data is paramount. Source and scope are also integral to successful predictive outcomes. Necessarily, you need good data to build decent models.

While different data is predictive of different things, accurate data produces superior modeling results. And that is exactly what AnalyticsIQ has to offer.

Can your marketing efforts benefit from modeling data?

 

 

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Sponsored by: AnalyticsIQ

Webcast

Driving More Customers From Paid Search in a Mobile-First World

Join search advertising experts from DialogTech & Marin Software to learn proven mobile optimization & attribution strategies digital marketers use to drive more...

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Driving More Customers From Paid Search in a Mobile-First World

Paid search has gone mobile. Over 60% of search ads will run on smartphones and mobile devices in 2016, and it’s changed the way we optimize campaigns. From “Call” buttons to geo-targeting, marketers must adopt new mobile-first optimization strategies to drive conversions and customers from PPC.

Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing. You’ll learn:

  • How to take advantage of AdWords and Bing formats for click-to-call
  • Which targeting and bidding options drive the most mobile conversions
  • How to optimize your mobile landing pages to maximize engagement
  • How to capture and integrate online and call attribution data to optimize ROI
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Sponsored by: DialogTech

Webcast

CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

Learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

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CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

You’ve probably been hearing the buzz in data-driven marketing circles: it’s all about customer data platforms (CDPs), “mad tech” (martech + adtech) and the Internet of Things (IoT). Today’s cutting-edge companies are going “all in” with their data, using multi-channel and multi-device strategies to connect with their customers in entirely new ways. 

Join this webinar with guest speaker Brian Hopkins from Forrester Research and Buck Webb from RedPoint Global to hear about some of the hottest trends in data-driven marketing so you can separate the hype from reality, and learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

Find out what you can to do capitalize on these new opportunities. Register today!

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Sponsored by: Redpoint Global

Webcast

The Network Effect: How consumer-generated content drives online and offline sales

Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content...

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The Network Effect: How consumer-generated content drives online and offline sales

Consumer ratings & reviews leapt from niche eCommerce capability to ubiquitous mass shopping tool over the last 10 years. Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content. Specifically, he will show how it influences shoppers throughout the shopper journey from awareness and discovery through consideration and purchase.

 

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Sponsored by: BazaarVoice

Webcast

Anatomy Of An Awesome Webinar

Join this ON24 and DMN webinar to learn best practices and tips for turning your webinars into interactive, engaging presentations that deliver high-quality leads...

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Anatomy Of An Awesome Webinar

EVERYTHING IS AWESOME! Or is it? In a poll of over 1,000 marketers, only 7% viewed their webinars as “great.” Most viewed their webinars as average or below average at best.

 So how do you take your webinars from average to awesome? Join this ON24 and DMN webinar to learn best practices and tips for turning your webinars into interactive, engaging presentations that deliver high-quality leads. This presentation will highlight:

  •  How to create a visually compelling webinar console
  • Keys to interacting with your audience
  • Turning webinars into social experiences
  • Effective presentation formats
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Sponsored by: ON24

Webcast

Can’t-Miss Tips for Putting Behavioral Marketing into Action

Join IBM’s David Pyrzenski as he dives into the topic and shares tips and insights on how you can use behavioral marketing to deliver an improved customer experience...

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Can’t-Miss Tips for Putting Behavioral Marketing into Action

People go through up to 70 percent of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing their business. How can marketers already feeling crushed by day-to-day tasks move to a more behavior-driven approach that enables them to better understand and engage contacts?

Join IBM’s David Pyrzenski as he dives into the topic and shares tips and insights on how you can use behavioral marketing to deliver an improved customer experience. Listen in as David discusses how to generate more revenue from happier customers by:
  • Determining your ideal marketing approach and mapping out a plan to get there 
  • Examining the customer journey and how you can best educate contacts along the way
  • Mastering every channel to influence the buying process
  • Using data-driven personalization to boost response rates and add business value

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Sponsored by: Silverpop

Webcast

Surefire Lead Generation with Webinars: Magnify purchases, upsells and new opportunities through the customer journey

Join Citrix: Go To Webinar and David T Scott to discuss how to attract, engage and influence your audience through webinars.

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Surefire Lead Generation with Webinars: Magnify purchases, upsells and new opportunities through the customer journey

The beauty of webinars is their effectiveness throughout the customer journey. Whether your goal is to capture new prospects’ attention, move qualified leads deeper into the funnel, or get an existing customer to renew, webinars can help. 
In fact, this webinar will provide you with the advice and insight you need to attract, engage, and influence your target audience.
You’ll learn how to:
  • Create compelling webinars to support each part of the customer's journey
  • Select topics, speakers, and formats best suited to your individual webinar goals
  • Weave webinars into your broader lead gen and content marketing plans
  • Use webinars to converts prospects from interested to engaged to purchasers
  • Use webinars to increase positive engagement across the existing customer base
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Sponsored by: Citrix

Virtual Event

Marketing Technology Demystified

Join Direct Marketing News for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will...

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Marketing Technology Demystified

What you need to know now to select the right martech and get the most from it.

With a mind-numbing number of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join Direct Marketing News for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals. You’ll learn how to:

  • Select the right technologies to best meet your marketing objectives
  • Budget for short- and long-term martech investments
  • Get the most from the tools you’ve invested in
  • Ensure that you have the right staff with the right skills 
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Webcast

How to Talk So IT Will Listen: Getting the Data Support You Need

Join guest speaker Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Buck Webb, Senior Solutions Engineer with RedPoint Global, to learn...

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How to Talk So IT Will Listen: Getting the Data Support You Need

Marketers want a 360-degree view of their customers. IT professionals want consistent, secure and reliable database performance. Marketers struggle with messy, incomplete data coming into the enterprise through a wide array of channels. IT talks about data governance, regulatory compliance and ETL. Is this the Tower of Babel? Not quite.

Although their lingo may be different, both marketing and IT professionals share a common goal: drive company growth by providing exceptional customer experiences.

So what does it take to get both groups on the same page? Join guest speaker Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Buck Webb, Senior Solutions Engineer with RedPoint Global, to learn the lingua franca of customer data. Listen in so you can collaborate effectively with your IT colleagues and reach your customer experience goals.

Today’s marketers are looking to be more savvy about Big Data and data-driven marketing technology – this webinar will help you achieve that goal. Register today.

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Sponsored by: Redpoint Global

Webcast

The Future of Marketing Automation: Smarter Strategies and Niche Solutions

It’s clear in today’s market that agencies and local media companies need to adapt to the digital environment to grow their market share.

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The Future of Marketing Automation: Smarter Strategies and Niche Solutions

It’s clear in today’s market that agencies and local media companies need to adapt to the digital environment to grow their market share. A major challenge in 2016 will be quickly and accurately identifying which customers are ready to adopt a digital strategy while simultaneously insuring more cost-effective and efficient conversions. 

Join us for this webinar and learn how specialized marketing automation strategies:
  • Can help you generate higher quality leads
  • Can help you identify and nurture leads that you may have overlooked
  • Can boost your sales team efforts with better information about their prospects
  • Can help you lower your cost of customer acquisition
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Sponsored by: Vendasta

Webcast

Be a Marketing Rainmaker

Join Silverpop and a special guest speaker to discuss five ways to ensure that your marketing cloud has a silver lining.

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Be a Marketing Rainmaker

Marketing technology is allowing marketers to connect with customers in ways never before possible. But not just any tools will do for marketers who aim to be rainmakers for their organization. Often, it’s today’s marketing cloud technologies that provide marketers with the agility they need to keep pace with choosy and changeable customers.
Join Silverpop and a special guest speaker to discuss five ways to ensure that your marketing cloud has a silver lining. You’ll learn how to:
  • Select which elements of the marketing cloud are right for your organization
  • Integrate technologies and processes to increase the efficiency and effectiveness of your team
  • Ensure that you have the data and data access needed to get the most from your martech
  • Decipher which marketing cloud trends are worth watch, and what to do about them
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Sponsored by: Silverpop

Webcast

7 Ways To Enhance Your Webinar Promotions

Register now for the DMN and ON24 webinar “7 Ways to Enhance Your Webinar Promotions” to learn effective tactics for driving registration for webinars and leads...

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7 Ways To Enhance Your Webinar Promotions

Register now for the DMN and ON24 webinar “7 Ways to Enhance Your Webinar Promotions” to learn effective tactics for driving registration for webinars and leads for your company. In this webinar, we cover ways to reach your audience and generate new leads, including:

  • Crafting email subject lines
  • Personalizing promotional messages
  • Using social media to promote your webinar
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Sponsored by: ON24

Webcast

3 Tips to Fix Your Creative Review and Approval Process

The creative content review and approval process is a vital aspect of completing marketing campaigns or creative projects. But when was the last time you looked...

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3 Tips to Fix Your Creative Review and Approval Process

The creative content review and approval process is a vital aspect of completing marketing campaigns or creative projects. But when was the last time you looked into the process to see how you can improve it? For that matter, do you even have a process for reviewing and approving creative content?

 

Despite the importance of review and approval, many marketing project managers continue to use outdated and time-consuming techniques, not realizing the full impact it is having on their team's creativity and productivity. Chances are good that your review and approval process is broken. Fortunately, there are easy steps that you can take to fix it.

 

Join ProofHQ, a Workfront company, and DMN as we explore how to:

●     Deliver projects 56% faster

●     Reduce revisions by 29%

●     Cut proof management efforts by 59%

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Sponsored by: ProofHQ

Webcast

Be your own benchmark: Testing strategies for marketers

In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness...

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Be your own benchmark: Testing strategies for marketers

In the email marketing world, these phrases are often used to justify new programs…“Our competitors did this.” “It’s a best practice.” “It’s trendy right now.”

But while competitive insights and benchmarks are invaluable resources, the truth is, every brand is different. Your customers have a unique set of needs, so what works best for your competitors may not work for you.

That’s why we advocate for brands to be their own benchmark. In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.

We’ll cover:

  • Why testing is important and what it means to be your own benchmark
  • Sample tests to run, including message frequency, acquisition and multivariate testing
  • How to gain organizational buy-in for investments in testing

 

Follow the conversation on Twitter! #BeYourBenchmark

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Sponsored by: Experian

Webcast

10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences

Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts...

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10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences

Today, there’s an almost unimaginable amount of data and new technology available to help companies better market to their customers and prospects. Yet as the tools available have increased, so have customer expectations. What can marketers already strapped for time and resources do to stay ahead of the competition and deliver amazing customer experiences?

Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey. You’ll learn:

  • How cognitive technologies will change the way you market
  • Why social is about to get even more personal
  • How predictive analytics are reaching a tipping point
  • And much more on mobile, email, data integration and other digital marketing trends
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Sponsored by: Silverpop

Virtual Event

Content Marketing That Sells

Providing content can entertain and inform prospects and customers. Here’s how to use content to convert them.

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Content Marketing That Sells

Content marketing is an exceptional way to educate, inform, and entertain prospects and customers. In fact, marketers can use content across the customer lifecycle to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells. Session speakers will examine such topics as:

  • Creating a comprehensive content strategy that moves prospects and customers through their purchase and lifecycles
  • Determining the ideal metrics to track the performance of and return on content marketing
  • Selecting the right content for each channel, lifecycle stage, and customer group
  • Building a plan for marketing content across channels
Sponsored by:

Act-On

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Marketo

Norton Shopping Guarantee 

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Sponsored by: DMN