Webcasts & Virtual Events

Medallia Webinar: How to win your customers through mobile CX

In the Spotlight

Join Rachel Lane, Digital Solutions Principal at Medallia, who will analyze the current mobile CX landscape, review...

Tuesday April 24, 1:00 PM ET
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Medallia Webinar: How to win your customers through mobile CX

Today's most important Customer Experience battleground is taking place in mobile devices. By 2017 mobile digital media time spent increased to 69%, desktop had fallen to less than one-third of total digital media time and out of the time spent on mobiles, 90% is spent on apps. 

This research paints a clear picture: more and more users are engaging with your brand through mobile devices and specifically through in-app experiences, so you need to make sure you are consistently offering a great in-app user experience that beats your competition. Great CX cannot be achieved by copy and pasting your strategy from any other channel; you need to have a mobile first approach and the find the most effective way of engaging through mobile technology. 

Join Rachel Lane, Digital Solutions Principal at Medallia, who will analyze the current mobile CX landscape, review trends and lead you through the best practices to help you improve your users’ mobile journeys. Rachel will reveal the most successful engagement methods, how to implement a mobile in-app Voice of Customer solution, use your data for effective engagement & optimize app journeys. 

Sponsored by: Medallia

Upcoming webcasts

Wed April 18, 1:00 PM ET

Marketer's Masterclass

GDPR: A Review of the Working Party Guidance documents

Join Derek Lackey, President of the Direct Marketing Association of Canada as he explains the importance of guidance documents and where you can find the official...

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GDPR: A Review of the Working Party Guidance documents

The language of the GDPR text is broad and sweeping, leaving lawyers with far more questions than answers for their clients. In an effort to clarify the key areas of GDPR, the EU's Article 29 Working Party has issued guidance documents to help provide details and clarity. We strongly recommend paying attention to these official documents, rather than the opinions and narratives of many of the online “unsubstantiated” conversations.

We will summarize several of the guidance documents, and do a deep dive on consent to collect data, as there are many “myths” building regarding GDPR and consent.

The documents to date include:
• Administrative Fines
• Binding Corporate Rules
• Cookies
• Breach Reporting
• Consent
• Data Portability
• Data Protection Impact Assessment
• Data Protection Officers
• Lead Supervisory Authority
• Profiling
• Necessity Limitations

Join Derek Lackey, President of the Direct Marketing Association of Canada as he explains the importance of guidance documents and where you can find the official documents.

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Thu April 19, 1:00 PM ET

Partner

What’s Your Return On Identity? The New ROI

The most effective use cases for turning identity resolution into competitive advantage

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What’s Your Return On Identity? The New ROI

Business is about relationships, and relationships start with identity.  Regardless of whether you do business in an industry that is classified as B2B or B2C, your customer or prospect is ultimately a real person - a person who has a broadening digital footprint, who operates in both personal and professional settings every day, and who is more than the person they present as in any single channel.  

To know your customers better and to create authentic and valuable business relationships requires knowing them from all angles and using that unified view to create unique and uniquely effective communications and experiences.

In this webinar from FullContact, a recognized leader in identity resolution, you will learn:

• What identity resolution is and why it’s important
• When to inject identity resolution into your marketing efforts
• The most effective use cases for turning identity resolution into competitive advantage



 

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Sponsored by: FullContact

Tue April 24, 1:00 PM ET

Partner

Medallia Webinar: How to win your customers through mobile CX

Join Rachel Lane, Digital Solutions Principal at Medallia, who will analyze the current mobile CX landscape, review trends and lead you through the best practices...

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Medallia Webinar: How to win your customers through mobile CX

Today's most important Customer Experience battleground is taking place in mobile devices. By 2017 mobile digital media time spent increased to 69%, desktop had fallen to less than one-third of total digital media time and out of the time spent on mobiles, 90% is spent on apps. 

This research paints a clear picture: more and more users are engaging with your brand through mobile devices and specifically through in-app experiences, so you need to make sure you are consistently offering a great in-app user experience that beats your competition. Great CX cannot be achieved by copy and pasting your strategy from any other channel; you need to have a mobile first approach and the find the most effective way of engaging through mobile technology. 

Join Rachel Lane, Digital Solutions Principal at Medallia, who will analyze the current mobile CX landscape, review trends and lead you through the best practices to help you improve your users’ mobile journeys. Rachel will reveal the most successful engagement methods, how to implement a mobile in-app Voice of Customer solution, use your data for effective engagement & optimize app journeys. 

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Sponsored by: Medallia

On Demand Events

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Partner

HOW TO BUILD AN ON-DEMAND WEBINAR STRATEGY

So you just gave this amazing webinar; the content was great, people loved it, but now what?

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HOW TO BUILD AN ON-DEMAND WEBINAR STRATEGY

So you just gave this amazing webinar; the content was great, people loved it, but now what? As marketers we need to get more value out of our best content. On Thursday, April 5th, at 11am PT/2pm ET, watch "How to Build an On-Demand Webinar Strategy" and learn best practices for building an on-demand webinar strategy, including tips on:

  • Extending the reach of your best content
  • Turning your best webinars into new content assets
  • How to use webinars to drive nurture programs
  • How to promote on demand content

This is your chance to learn how to increase pipeline by building an on-demand strategy that will extend the reach of your content and the value of your webinars. Register today.

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Sponsored by: ON24

Marketer's Masterclass

GDPR: Selecting your lawful bases

GDPR may not be as daunting as you think.

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GDPR: Selecting your lawful bases

One size fits all does not apply to GDPR. While the legislators appear to have covered every element of the individual's privacy rights, there are many ways to customize GDPR to your industry and your corporate culture.

Before you rush off and start changing your technology and systems around data capture, management and processing, you must first decide on what legal basis you plan to collect and process personal data. GDPR sets out six such bases, with three available to private businesses,. Your choice of legal basis will determine what needs to change when it comes to your approach to European data. 

GDPR may not be as daunting as you think.

Having said that, compliance is the smart strategy to manage business risks. The fines can be huge (up to 4% of your gross annual revenues) so the risks must at least be reviewed for your circumstances. On the tail of GDPR comes ePrivacy, which regulates how we communicate by email, SMS, fax, direct mail, and fax marketing. The more we use data for marketing, the more regulations we’ll encounter – and the more compliance we will need to implement. 

Join Derek Lackey, President of the Direct Marketing Association of Canada, as he explains the importance of making important decisions early in your compliance efforts if you are doing business in the EU.


 

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Partner

HOW TO BUILD AND SCALE A WEBINAR PROGRAM

Join ON24 and DMN on Tuesday, February 13th, for “How to Build and Scale a Webinar Program,” and learn how to grow your webinar programs to generate more leads...

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HOW TO BUILD AND SCALE A WEBINAR PROGRAM

You may have run a few successful webinars, but how do you scale your webinar programs to build on that success? Webinars are our best way to turn prospects into customers but simply “doing more webinars” is a lot easier said than done.

Join ON24 and DMN on Tuesday, February 13th, for “How to Build and Scale a Webinar Program,” and learn how to grow your webinar programs to generate more leads and increase pipeline.

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Sponsored by: ON24

Partner

What’s Next in Email and how you can choose the best platform partner

Learn the key factors to consider when choosing the best Email Services Provider for your needs.

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What’s Next in Email and how you can choose the best platform partner

More brands are recognizing the critical role email marketing plays in the customer experience – it is the center of every digital relationship, fostering personalized connections while driving sales. Email’s continuing evolution promises capabilities supporting the shift from customer aware to “customer obsessed”, authentic conversations that carry over from email to other channels. Join us as guest speaker Shar VanBoskirk, VP and Principal Analyst at Forrester Research, explains how customer-obsessed marketing is creating an impact in the customer’s inbox and beyond. Learn the key factors to consider when choosing the best Email Services Provider for your needs. 

During this webinar you’ll learn:
• What customer-obsessed marketing means (it’s good thing) and why it is effective
• How email and cross-channel marketing becomes customer-obsessed
• Why using an RFP to choose an email marketing partner often misses the mark
• What questions should you need to ask when evaluating email platform partners
• Why choosing the right ESP platform is only part of the solution
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Sponsored by: Epsilon

Partner

Visual Content Strategies to Supercharge the Buyer Journey

Join Bazaarvoice to learn how smart marketers are supercharging the buyer journey with winning visual content strategies.

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Visual Content Strategies to Supercharge the Buyer Journey

A survey recently found that 60% of marketers believe visual content is essential to their marketing strategy.
 
Despite that, the same survey found that half of marketing departments are allocating 20% or less of their budget towards producing visual content.
 
The simple truth is creating compelling visual content across your product catalog is expensive.
 
It doesn’t have to be. Today’s social media platforms offer a rich sea of authentic product- and brand-focused visual content from every marketer’s best asset: their customers.
 
And when you leverage a mix of visual customer-generated content (CGC) programs and in-house design work, you’re in a position to supercharge the customer journey from top to bottom.
 
Join Bazaarvoice to learn how smart marketers are supercharging the buyer journey with winning visual content strategies. In the following webinar, you’ll find out how to: 
 
  • Join the conversation on social media with a visual marketing strategy
  • Stop the scroll with eye-catching pictures and videos on social platforms and your site
  • Bake visual social proof into your product pages to help seal the deal

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Sponsored by: BazaarVoice

Partner

How to Achieve Personalization at Scale and Optimize the Customer Journey

How can machine learning improve your personalization and engagement strategies?

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How to Achieve Personalization at Scale and Optimize the Customer Journey

Consumers are now in control of the relationship with your Brand. The explosion of mobile devices, social networks and Big Data represents the largest opportunity in history for direct-to-consumer marketers, but the hype surrounding Big Data has outpaced marketing's ability to harness the power of this unprecedented tidal wave. Hyper-personalized engagement is what is expected by Millennials and Generation X now – the communication noise floor is high and time is the new currency.
 
How can machine learning improve your personalization and engagement strategies? And how can you use this to provide the best interactions with your customers at their touchpoints?

Join Steve Zisk and Bill Porto from RedPoint Global to learn about:
• Different models and methods to build a deeper, more relevant understanding of each individual customer (behaviors, preferences, needs, wants, and more across their entire lifecycle).
• How to apply machine learning to predict behavior, segment audiences, and generate product recommendations.
• Practical data requirements, basic “do’s and don’ts”, and how you can make machine learning work for you.
We will also show some examples of machine learning tools and models in action.

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Sponsored by: RedPoint

Partner

7 Secrets to Avoid a Boring Webinar

Learn tips and best practices that can increase the value of your webinars for you and your audience.

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7 Secrets to Avoid a Boring Webinar

Are you giving the same old tired webinars, in the same way, over and over again? Don’t you think it’s time to try something different?

Join us on Tuesday, December 12, at 11am PDT, for “7 Secrets to Avoid a Boring Webinar,” and learn tips and best practices that can increase the value of your webinars for you and your audience. In this live, interactive webinar, ON24's VP of Content Marketing Mark Bornstein will present ideas to break out of old habits and start delivering webinars in new and interesting ways, including:

  • Gamification to make complex data digestible and fun
  • Simple ways to add engagement to your webinars
  • Tricks for getting more from video, even if you don’t have a studio
  • Informal and interactive webinar formats
  • Don’t get stuck in standard. Register today and stand out from the crowd.
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Sponsored by: ON24

Partner

5 Beasts Your Agency Faces (and How to Slay Them)

Now available on demand

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5 Beasts Your Agency Faces (and How to Slay Them)

The things that hunt you may be readily apparent or nearly invisible, but like other agencies out there, they hunt you just the same. Maybe it’s a struggle with tracking and quantifying your freelance spend, dealing with the collaboration struggles that come with agency growth, or maybe it’s the daily battle against a mountain of busywork that keeps you distracted and steals creative time. 

 

You want to fight back and reclaim the job you love, but with so much on the line, where do you begin?

 

Join Jake Wells, Workfront Sr. Value Engineer and Agency Monster Hunter, as he reveals 5 beastly problems that are hounding modern agencies and shows you how to fight back, including:

o Balancing creativity and process

o Identifying and eliminating time-wasting work

o Reduce the number of rounds of reviews

o Solving the resource planning puzzle

o Taking control of your freelance spend

...and more!
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Sponsored by: Workfront

Virtual Event

Is Content King or Tyrant

In this virtual event, speakers look at the daunting challenges of keeping content fresh and relevant.

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Is Content King or Tyrant

Content is still king (or queen): So goes the mantra. But with the demand for content shooting off the charts, the cost of quality content inexorably rising, and the attention spans of over-served audiences rapidly dwindling, content must sometimes seem like an angry tyrant, devouring a marketer's time, budget, and patience.

In this virtual event, speakers look at the daunting challenges of keeping content fresh and relevant



 

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Marketer's Masterclass

Managing Data Across Borders

Join Derek A. Lackey, President of the Direct Marketing Association of Canada (DMAC) and Managing Partner of Newport Thomson as he guides you through the minefield...

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Managing Data Across Borders

The landscape is shifting right under our feet. As countries pass aggressive new privacy laws, it becomes challenging to keep up. As these are laws they are not merely suggestions nor are they optional. Anyone doing business in Canada has to have a clear plan to act in a compliant manner with the local laws. So while compliance is yet another issue marketing has to deal with, it is real and the fines your company can face are just as real. For example the fines for violations under GDPR are up to 4% of your global revenues and comes into force May 25, 2018! This makes the $10,000,000 fines under CASL look small for some organizations! CASL is in full force today.

 

Join Derek A. Lackey, President of the Direct Marketing Association of Canada (DMAC) and Managing Partner of Newport Thomson as he guides you through the minefield of the new privacy laws, where it is today and where it seems to be heading. There are challenges regarding privacy, data and electronic communications that we must be aware of in order to manage. This webinar will help you begin to build your roadmap for compliance for conducting global business.

 

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Partner

Marketing is a Jungle: 3 ways to work like a lion

Today, more than ever, it’s crucial for marketing teams to work like a lion—the fast and agile leader, the top of the food chain, and the one and only ruler of...

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Marketing is a Jungle: 3 ways to work like a lion

Marketing work is a jungle—full of dense workloads, tangled priorities, and menacing deadlines. In marketing, the chaos and change involved with workflows can trip you up, trap you, and slow you down—leading to missed opportunities in the market, overwhelming to-do lists, difficulty getting alignment across teams, and a major deficit of the time needed to develop big, creative, wow-worthy ideas. 

Today, more than ever, it’s crucial for marketing teams to work like a lion—the fast and agile leader, the top of the food chain, and the one and only ruler of the jungle.

Join speaker Raechel Duplain (Workfront) for a refreshing webinar about marketers and lions that will give you tools to:
  • Increase speed-to-market
  • Become more Agile
  • Reduce workflow inefficiencies
  • Be more social in the right ways

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Sponsored by: Workfront

Partner

The Secret Weapon of Remarkable ABM Programs

Find out how video can take your ABM programs from zero to hero!

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The Secret Weapon of Remarkable ABM Programs

Find out how video can take your ABM programs from zero to hero!

You're excited to get moving on an account-based strategy but some very tough questions remain. Will you create ABM campaigns that are lackluster, or will you develop mind-blowing programs that make prospects really want to do business with you? Will you treat ABM as a demand gen tactic, or as a strategic imperative across your entire marketing and sales teams? Join marketing and ABM experts to find out how you can overcome the challenges of 'information overload' and 'attention scarcity' to deliver all-star ABM campaigns!

You'll walk away with practical tips to:

• Launch your first successful ABM video campaign
• Use creative video content to ramp up the revenue of your ABM programs
• Increase connect rates on outbound prospecting by up to 500% (yes, really!)
• Implement ABM strategies at scale

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Sponsored by: Vidyard

Partner

10 Common Webinar Mistakes...and How to Avoid Them

Join this session and make sure you're getting the most from your webinar programs.

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10 Common Webinar Mistakes...and How to Avoid Them

We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again?

Join us on Thursday, October 19, at 11am PDT, for “10 Common Webinar Mistakes…and How to Avoid Them” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for:

  • Driving webinar registration
  • Delivering engaging presentations
  • Enhancing the audience experience
  • Getting the most out of webinar leads
Webinars can be your best tool to generate leads and build pipeline. Join this session and make sure you're getting the most from your webinar programs.
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Sponsored by: ON24

Marketer's Masterclass

Strategies for Emailing Canadians: Proving Consent

We will show you how to stay off their radar and email Canadians the proper way.

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Strategies for Emailing Canadians: Proving Consent

As of July 1, 2017 CASL and proving consent became black or white. You can either prove consent or you cannot. If you cannot, you should not be using email or SMS text to contact Canadians. The potential fines of up to $10 million per violation is simply not worth the risk.

 

Join Derek Lackey, President of the Direct Marketing Association of Canada and Managing Partner of Newport Thomson, trusted compliance advisors for CASL, PIPEDA, CAN-SPAM and GDPR, to explore the various strategies and tactics for gathering and claiming consent. CRTC has provided clear guidance regarding proof of consent and what that looks like, so let's be clear about what you can and cannot do regarding consent and CASL when emailing Canadians. CRTC has many active investigations of US companies and will likley announce several fines in the next few months. We will show you how to stay off their radar and email Canadians the proper way.
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Partner

Unlocking the Secrets to Driving Webinar Registration

This presentation will help you increase webinar registrations and build a long term audience for your events.

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Unlocking the Secrets to Driving Webinar Registration

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

Join us on Thursday, August 24, 2017 for “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to thousands. This live, interactive webinar will provide specific guidance on:

  • How to optimize your email invitations
  • How to use videos to drive registration
  • How to more effectively leverage social media
  • How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.

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Sponsored by: ON24

Webcast

King Arthur Flour’s Mission to Generate Awareness through Holistic Digital Solutions

Learn how King Arthur Flour artfully weaves its brand message throughout its communications to customers of its retail and wholesale products, as well as its world-renowned...

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King Arthur Flour’s Mission to Generate Awareness through Holistic Digital Solutions

Digital Marketing experts from King Arthur Flour explain how they continue to innovate their omnichannel marketing efforts to overcome the challenge of generating awareness for a multifaceted brand with a multichannel business model. Learn how they artfully weave their brand message throughout their communications to customers of their retail and wholesale products, as well as their world-renowned baking schools. 

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Sponsored by: Listrak

Virtual Event

The Changing Face of B2B Marketing

This virtual event will explore optimization of content for B2B marketing

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The Changing Face of B2B Marketing

With potential customers completing 85 to 90% of their journey online before speaking with a sales representative, B2B marketing needs to learn lessons from how B2C has prospered in a digital environment. That doesn't just mean an increased emphasis on inbound marketing, and the creation of great content. Given the time and complexity of the B2B customer journey, it means leveraging a wide range of data sources to get relevant content in front of the right decision-makers at the right time. It means creating a consistent experience across multiple touchpoints, from web pages and white papers, through events and webinars, to eventual one-on-one conversations. What's more, B2B can't overlook social any more, with many purchasers keener to hear from influencers and peers than from brands.

This virtual event will explore:
• Optimization of content for B2B marketing
• The role of social media
• When ABM is the right way to go, and
• Doing it all at scale.

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Partner

Content Strategy for the Visual Consumer – What you need to know in order to break through in today’s shopping journey

This webinar will cover new research from Bazaarvoice that examines exactly how visual content drives decision-making and creates brand loyalty.

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Content Strategy for the Visual Consumer – What you need to know in order to break through in today’s shopping journey

We know that social visual content has become a powerful influence for consumers. This webinar will cover new research from Bazaarvoice that examines exactly how visual content drives decision-making and creates brand loyalty.

Key learnings:   
  • How social photos and videos influence shoppers to consider new products
  • The role consumer-generated photos play in both high- and low-consideration purchases
  • How social media and visual content influence consumer trust and brand advocacy

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Sponsored by: BazaarVoice

Partner

5 Common Agency Project Management Pitfalls, and How to Avoid Them

Key challenges of agency project management and the “hows” to avoid them—all while using a collaborative work management solution.

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5 Common Agency Project Management Pitfalls, and How to Avoid Them

In today’s fast-paced agency environment, project managers can find themselves struggling with a constant flow of work requests, staying on deadline and on budget, tracking statuses, and effectively managing collaboration and communication between team members, executives, and clients. In order to help agencies improve project management and draw the best talent to your agency, it’s important to be aware of 5 key challenges of agency project management and the “hows” to avoid them—all while using a collaborative work management solution.
 
Join Workfront in this webinar where you’ll learn how to: 
• Align creative briefs and and project plans to prevent misunderstandings and produce the best possible work
• Communicate and collaborate in context to encourage work efficiency
• Gain visibility and reduce “busy” work to allow the agency to make better decisions that will retain talent and maintain good relationships with clients

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Sponsored by: Workfront

Marketer's Masterclass

What’s Your Address-ability in the Digital World?

GrayHair’s team of experts will discuss ways to use Direct Mail First to mix traditional communications with digital to reach your customers and prospects.

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What’s Your Address-ability in the Digital World?

The Address is More Than Just a Physical Location. There is a wealth of data in the simple address. It can help support card fraud detection, it can give insight into activity down to the zip code, and can help build dynamic geocoded profiles that result in high performing digital campaigns. GrayHair’s team of experts will discuss ways to use Direct Mail First to mix traditional communications with digital to reach your customers and prospects.
Some points that will be discussed:
  • Learn the different types of profile characteristics and how to apply them
  • Learn how geo-coding really works, and when and where it works best.
  • Learn how unlock your current direct marketing operations systems and data for successful digital efforts.
  • Learn how data viz analytics can help tell the story of a successful campaign to all audiences within your organization.
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Sponsored by: GrayHair

Marketing&Tech

Nurturing Your Audience Beyond the Inbox

Ways you can extend your nurturing capabilities across digital channels.

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Nurturing Your Audience Beyond the Inbox

Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers. Why? It allows you to build trust over time and can help you achieve more sales and fewer lost opportunities.

But as our buyer's become more advanced, our marketing tactics need to evolve to extend nurturing outside of the inbox. New technology allows you to extend your nurturing capabilities across digital channels, from email, to retargeting display ads and through social channels.

Join Rachel Rosin, Sr. Manager, Digital Marketing and Paige Musto, Senior Director, Corporate Marketing, Act-On Software, as they show you they ways you can extend your nurturing capabilities across digital channels.

In this webinar you will learn:
  • Best practice overview of lead nurturing
  • How to segment and define your buyer's journeys
  • How to retargeting your email audience with display ads
  • How to engage your audience through social channels
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Sponsored by: Act-On

Partner

Webinar Benchmarks Report 2017

In this interactive webinar, we will reveal ON24's "Webinar Benchmarks Report, 2017".

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Webinar Benchmarks Report 2017

You want your webinars to be the best — but what really goes into the best webinars? We looked at over 12,000 webinars to find out, and the results were surprising.

In this interactive webinar, we will reveal ON24's "Webinar Benchmarks Report, 2017". We will cover best practices and key industry benchmarks, including:
  • Webinar registration and attendance
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • On-demand webinar viewing habits
  • To measure success, you have to know what success looks like.

 

More Info

Sponsored by: ON24

Partner

The Secret to AdWords, Facebook and Display ROI: Phone Call Conversions

Join digital advertising and call conversion experts from DialogTech to learn proven strategies that will improve digital advertising ROI and help you acquire more...

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The Secret to AdWords, Facebook and Display ROI: Phone Call Conversions

Digital ad spend must now evaluated and optimized not just for online conversions, but offline impact. And in today’s smartphone world, that means phone calls.
How well search, Facebook and display advertising influence and generate phone call conversions can make or break ROI in 2017. Marketers must now take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.

Join digital advertising and call conversion experts from DialogTech to learn proven strategies that will improve digital advertising ROI and help you acquire more customers. Attend this webinar and learn: 

  • How to optimize search, Facebook and display ad campaigns to drive calls
  • What data to capture from calls and conversations to prove ROI
  • The CPL and ROI impact of call conversions on AdWords, Facebook and display ads
  • How marketers are helping to personalize the call channel to drive sales
  • Success stories and examples from leading brands
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Sponsored by: DialogTech

Marketing&Tech

How to Create the Ultimate Marketing Plan: Content that Builds Brand, Drives Demand, & Expands Customer Relationships

Join Bill Kent, Sr. Product Marketing Manager, as he explains how to develop a great marketing plan that builds your brand, drives demand, and improves the customer...

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How to Create the Ultimate Marketing Plan: Content that Builds Brand, Drives Demand, & Expands Customer Relationships

The world we face as marketers is fast-changing. Four out of five B2B buyers now start their journeys with a web search; three quarters of the buying process is complete by the time they engage with sales. With customers now in control, it's more important than ever for brands to have the right marketing plan in place, one that resonates with target audiences at every stage of their journeys -- the right content, the right metrics and reporting, the right technologies.

Join Bill Kent, Sr. Product Marketing Manager, as he explains how to develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

Attend this webinar and learn to:
  • Map your goals to customer lifecycle stages.
  • Innovate through new channels, tactics, and content.
  • Identify the technical systems needed to support your activities.
  • Develop KPIs and reports that prove value to the C-suite.

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Sponsored by: Act-On

Virtual Event

Lead-Gen Strategies

This virtual event will explore how a lead goes from a click on a website or mobile device to a sale to an empowered and satisfied customer.

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Lead-Gen Strategies

Congratulations - you got a lead. Now what? Getting someone to download a report or request more information is just the beginning. This virtual event will explore how a lead goes from a click on a website or mobile device to a sale to an empowered and satisfied customer.

Topics include:
  • What you need to get the sale
  • The powers of personalization
  • Today’s lead, tomorrow’s customer advocate - how do you get there?
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Partner

EA: Powering 1:1 Conversations at Scale with Unified Marketing Data

Latest unified marketing analytics trends and an inside view of how EA’s federated data strategy makes 1:1 to conversations at scale a reality.

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EA: Powering 1:1 Conversations at Scale with Unified Marketing Data

Consumers’ expectations of how they interact with businesses have completely changed. They now expect personalized, one-to-one interactions across every touchpoint in the customer journey. To better serve customers, brands are moving beyond disjointed experiences to a new model of 1:1 conversations. To do this at global scale, customer experiences need to become connected down to the data layer across marketing, sales, products and services.
 
No one understands this better than Electronic Arts (EA), one of the world’s leading interactive gaming companies and home to popular titles like Star Wars Battlefront, Mass Effect, and Madden.
 
Join Datorama’s Director of Product Marketing, Jay Wilder, and Electronic Arts’ (EA) Director of Marketing Technology, Glenn White, for the latest unified marketing analytics trends and an inside view of how EA’s federated data strategy makes 1:1 to conversations at scale a reality.
In this webinar, you’ll learn
  • How EA uses 1st and 3rd party data to drive their “player first” strategy
  • What marketers need to know to get unified data, data integration, and data ownership right
  • The real-life data challenges EA encountered in the field, and how they’ve overcome them
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Sponsored by: Datorama

Partner

10 Secrets for Creating Great Webinar Content

Attend “10 Secrets for Creating Great Webinar Content”, and learn tips for creating great webinar content from when you are totally out of ideas.

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10 Secrets for Creating Great Webinar Content

Webinars are the most engaging way to present our content, but where do you find the content ideas to scale your webinar programs? Attend “10 Secrets for Creating Great Webinar Content”, and learn tips for creating great webinar content from when you are totally out of ideas, including:
 
  • Create content for each stage of the buying cycle
  • Create webinars from existing content
  • Find great content from outside sources
  • Create great webinar content themes
 
 Content ideas are all around, you simply need to know where to look
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Sponsored by: ON24

Partner

Consumer-Generated Content: How best-in-class brands and retailers get it right

Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.

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Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
 
One thing is certain: Nothing gets you closer to shoppers than consumer-generated content. The Bazaarvoice CGC Index for 2016 looks at how CGC shaped Marketing and eCommerce strategies, drove business value to the bottom line, and delivered best-in-class consumer experiences.
 
Our best-in-class performing clients have much to share with the industry about how to win with consumer-generated content. While their brands and strategies are individual and distinctive, we will go over the five behaviors that shaped their success in 2016: 
  • Content collection is at the core
  • Be there in all the moments that matter
  • Customers illustrate the story
  • Active listeners win
  • Consumer engagement is a conversation
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Sponsored by: BazaarVoice