Webcasts & Virtual Events

From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

In the Spotlight

How to bridge customer insights and extend audiences for activation across digital and traditional channels.

Thursday March 16, 1:00 PM ET
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From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

Taking a data-driven approach to customer engagement requires a deep
understanding of the customer journey from anonymous to known. The
convergence of martech and ad tech now provides opportunities for marketers to derive insight from data and take action. Creating a consistent and complete foundation for analysis, orchestration, and execution across
touchpoints is a significant opportunity for brands that want to engage in
more targeted and effective ad experiences.
 
Join guest speaker Joe Stanhope, VP and Principal Analyst at and Patrick Tripp, VP of Product Strategy at RedPoint Global for a webinar to discuss how to bridge customer insights and extend audiences for activation across digital and traditional channels. Key topics will include:
 
  • Strategic role of identity resolution and opportunities for brands to generate insights from data and take action
  • New best practices for assembling the marketing technology stack to drive strategic value and deliver cohesive customer experiences
  • Use cases and opportunities for brands to combine ad tech and martech

Sponsored by: Redpoint Global

Upcoming Webcasts

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Thu March 30, 2:00 PM ET

Partner

Keys to Engagement-Driven Webinars

Learn how to build interactive, content-rich events that will generate better quality leads and drive pipeline.

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Keys to Engagement-Driven Webinars

In the age of digital marketing, how do we connect with our prospects? The key is engagement. On March 30, 2017, Mark Bornstein, VP of Content Marketing for ON24 will present “Keys to Engagement-Driven Webinars”, where you will learn how to build interactive, content-rich events that will generate better quality leads and drive pipeline.
In this webinar, you will learn best practices to:

  • Move from passive to active content delivery
  • Build engagement-driven audience experiences
  • Measure engagement to find your best leads
  • Use webinars to drive ABM and nurture programs

This is your chance to reinvent your lead generation programs and significantly increase pipeline.

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Sponsored by: ON24

Tue April 11, 1:00 PM ET

Partner

AI & The Self Driven Customer - How AI Will Set your Marketing Campaign on Fire

Marketing today has become too complex – there are too many channels, devices and technologies in our marketing stacks – creating a tsunami of data that is no longer...

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AI & The Self Driven Customer - How AI Will Set your Marketing Campaign on Fire

Marketing today has become too complex – there are too many channels, devices and technologies in our marketing stacks – creating a tsunami of data that is no longer humanly possible for marketers to sift through, manage and make sense of. 

This makes the art of campaigning extremely time-consuming and inefficient.
Artificial Intelligence (AI) Marketing promises to help both large enterprises and smaller businesses remove the complexities of modern day marketing and digital campaigning, while simultaneously delivering exponential results to the business and reducing operational costs.

Key Takeaways Include:
• How artificial intelligence is emerging to help brands wade through the complexity of the digital ad & marketing landscape
• How AI executes a digital marketing campaign differently - all with the goal of increasing prospects, conversions, and transactions 
• Case study from lingerie brand Cosabella, on how they are utilizing AI to solve their execution challenges, while accelerating growth and revenue



 

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Sponsored by: Adgorithms

Tue April 18, 1:00 PM ET

Partner

Consumer-Generated Content: How best-in-class brands and retailers get it right

Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.

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Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges - of mobile, omni-channel, personalization, and social.
 
One thing is certain: Nothing gets you closer to shoppers than consumer-generated content. The Bazaarvoice CGC Index for 2016 looks at how CGC shaped Marketing and eCommerce strategies, drove business value to the bottom line, and delivered best-in-class consumer experiences.
 
Our best-in-class performing clients have much to share with the industry about how to win with consumer-generated content. While their brands and strategies are individual and distinctive, we will go over the five behaviors that shaped their success in 2016: 
  • Content collection is at the core
  • Be there in all the moments that matter
  • Customers illustrate the story
  • Active listeners win
  • Consumer engagement is a conversation
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Sponsored by: BazaarVoice

On Demand Events

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Editorial

Managing eCommerce Across Borders

Learn how efficient management of web content can actually expand opportunities and open up whole new audiences.

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Managing eCommerce Across Borders

eCommerce should offer a seamless customer experience. That's a headache when it comes to managing hundred, or even thousands of pages of content across multiple websites. And the pain-points are only multiplied if the websites extend across borders, into different cultures and different languages. The good news is that there are opportunities to be mined from these challenges. Learn how efficient management of web content can actually expand opportunities and open up whole new audiences.

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Sponsored by: Smartling, Inc.

Partner

From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

How to bridge customer insights and extend audiences for activation across digital and traditional channels.

x

From Mad Men to Mad Tech: Bridging Martech and Ad Tech to Optimize Customer Engagement

Taking a data-driven approach to customer engagement requires a deep
understanding of the customer journey from anonymous to known. The
convergence of martech and ad tech now provides opportunities for marketers to derive insight from data and take action. Creating a consistent and complete foundation for analysis, orchestration, and execution across
touchpoints is a significant opportunity for brands that want to engage in
more targeted and effective ad experiences.
 
Join guest speaker Joe Stanhope, VP and Principal Analyst at and Patrick Tripp, VP of Product Strategy at RedPoint Global for a webinar to discuss how to bridge customer insights and extend audiences for activation across digital and traditional channels. Key topics will include:
 
  • Strategic role of identity resolution and opportunities for brands to generate insights from data and take action
  • New best practices for assembling the marketing technology stack to drive strategic value and deliver cohesive customer experiences
  • Use cases and opportunities for brands to combine ad tech and martech
More Info

Sponsored by: Redpoint Global

Virtual Event

Marketing Tech Demystified

What you need to know to put together a marketing tech stack and get the most from it.

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Marketing Tech Demystified

What you need to know to put together a marketing tech stack and get the most from it.

With a mind-numbing range of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join DMN for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals.

You’ll learn how to:

- Select the technologies which best meet your marketing objectives

- Budget for short- and long-term martech investments

- Get the most from the tools you’ve invested in

- Ensure that you have the right staff with the right skills

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Webcast

How to Increase Pipeline with an On Demand Webinar Strategy

In this live webinar, VP of Content Marketing at ON24, Mark Bornstein will give best practices for building an on demand webinar strategy

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How to Increase Pipeline with an On Demand Webinar Strategy

So you just gave this amazing webinar; the content was great, people loved it, but now what? As marketers we need to get more value out of our best content. In this live webinar, VP of Content Marketing at ON24, Mark Bornstein will give best practices for building an on demand webinar strategy, including tips on:
• Extending the reach of your best content
• Turning your best webinars into new content assets
• How to use webinars to drive nurture programs
• How to promote on demand content
This is your chance to learn how to increase pipeline by building an on demand strategy that will extend the reach of your content and the value of your webinars.

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Sponsored by: ON24

Webcast

Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers

Join Bazaarvoice for a live event, where our SEO lead, Michael DeHaven, will share strategies and insights to guide your SEO strategy in 2017

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Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers

Consumer-generated review content is one of the most powerful tools available in all of SEO – but only if you know how to use it properly. Since 2010, Bazaarvoice has focused on understanding what Google cares about so we could optimize our solutions for Google’s preferences.
 
Join Bazaarvoice for a live event, where our SEO lead, Michael DeHaven, will share strategies and insights to guide your SEO strategy in 2017, including:
 
• How to simplify your SEO roadmap with an intuitive user intent framework
• How to reliably measure SEO
• How to compare SEO gains vs paid search expenses
• How the Bazaarvoice enterprise solution, Spotlights, uses fresh, authentic content that Google loves to help you acquire more consumers

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Sponsored by: BazaarVoice

Webcast

How Financial Services Companies Use Webinars to Drive Revenue

In this session, join DMN and Chief Marketing Officer at ON24, Joe Hyland, to learn the difference between passive and active content delivery

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How Financial Services Companies Use Webinars to Drive Revenue

In the digital age, Financial Services companies are increasingly challenged to rise above the noise and create meaningful connections with potential high value clients. But typical marketing tools are limited in their ability to directly engage prospects and drive new business. 

In this session, join DMN and Chief Marketing Officer at ON24, Joe Hyland, to learn the difference between passive and active content delivery, and highlight how to use webinars to directly engage new potential clients and drive revenue. Joe will provide examples of how some of today’s leading financial companies have had success with engagement-driven webinars.
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Sponsored by: ON24

Marketing&Tech

5 Tips for More Efficient Marketing Operations

If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can...

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5 Tips for More Efficient Marketing Operations

On any given day, marketing operations teams may be analyzing data, executing campaigns, tracking budgets and key metrics--anything that contributes to the overall efficiency of marketing efforts. If done right, marketing operations can provide more than a 10 to 25 percent improvement in marketing effectiveness, but getting to these kind of improvements can be difficult.

One reason many marketing operations teams struggle--even though they may be skilled marketers with technology know how--is that they need better project workflows to streamline their work and to get the most out of their team and processes. In fact, 38% of B2B companies cite inefficient processes or workflows as one of the most challenging obstacles to marketing success.

In this webinar, you will:

  • Learn how to better manage work by building automated workflows
  • Discover how to focus on the right work and stop wasting valuable hours on “fake work”
  • Find out how to better manage ad hoc or unexpected work
  • Learn simple steps for creating a workflow that actually...works
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Sponsored by: Workfront

Editorial

The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year.

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The Year in Marketing

This webcast will feature a DMN Editor talking about the most important trends and issues to look forward to in the upcoming year. 

Topics will include:
  • Technological Advancements
  • Marketing Strategy
  • The Trump Presidency
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Sponsored by: DMN

Virtual Event

Is Your Content Marketing a Page Turner?

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers.

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Is Your Content Marketing a Page Turner?

Content marketing remains an exceptional way to educate, inform, and entertain prospects and customers.  In fact, customers want and expect relevant content from brands that interest them.

Join DMN for a one-day virtual conference to learn how to create content marketing that not only engages, but also converts customers. Session speakers will examine such topics as:

  • Creating a comprehensive, long-term content marketing strategy
  • Using content to move prospects and customers through their purchase and lifecycles
  • Selecting the ideal metrics to track the performance of and return on content marketing
  • Building a plan for marketing content across channels and by customer group
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Sponsored by: DMN

Webcast

Marketing to the Moment: Data Insights Inform Engagement in Real Time

In a nutshell, how do you ensure you have the right data insights to market to the moment?

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Marketing to the Moment: Data Insights Inform Engagement in Real Time

Customers’ preferences change over time, sometimes even moment to moment. One minute the sun is shining and your customer is on her mobile device looking to purchase sunglasses; within moments, however, a downpour starts. In the blink of an eye, her search changes to umbrellas.

• What are the data insights that inform engagement in real time?
• How do you make sure your data insights are able to change as quickly as your customer’s preferences?
• And, with consumers’ searches crossing more than one screen, how do CMOs ensure that every touch-point is on the radar?
• In a nutshell, how do you ensure you have the right data insights to market to the moment?

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Sponsored by: IBM

Custom

The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them

Specific, tactical insights on how to avoid the pitfalls that often lead to omnichannel failure.

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The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them

Since you don’t have your head in the sand, you know all about the importance of the omnichannel approach when marketing to today’s consumer. But while the omnichannel approach may seem intuitive -- i.e., you know you have to market across platforms – executing a strategy that actually accomplishes the marketing goals you envision is not nearly so simple.  Just the ongoing addition of channels, not to mention the overwhelming amount of data available, can wreak havoc on your omnichannel marketing program. 

 “The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them,” sponsored by Selligent, delivers specific, tactical insights on how to avoid the pitfalls that often lead to omnichannel failure.  We’ll cover in detail how to fix these 5 omnichannel-killers:

1. Lack of defined goals
What’s your omnichannel program hoping to accomplish? Is it looking to drive revenue, increase social media engagement, or create brand awareness—or all of the above? Do you have different goals for different channels, depending on the relationship with the customer? 

2. Not using the right metrics
Once you decide what your goals are, you have to decide what and how you are going to measure. The data deluge is great for giving marketers access to unprecedented volumes of info, but how do you determine which data actually provides relevant info (moves the conversation toward conversion),giving you the metrics about the channels that are right for your demographic,  and which data is just noise?

3. An inconsistent message across channels
With a multitude of channels required to reach and engage your customers, how do you ensure your branding is consistent? How do you create content that is “consistent” for YouTube, Twitter, Snapchat, AR, VR, etc.?

4. Not knowing the channels your customers prefer; not mapping the right channel to the desired interaction
This goes to the core: A successful omnichannel strategy requires knowing your customers preferences for certain types of communication, and making sure you’re engaging with the right channel to reach the right cohort.  Are you looking to capture the hearts and minds of the Millennials? Or perhaps your service is of more use to Baby Boomers? 

5. Silos still in place

How do you create an environment where you’re collaborating across departments and functions to ensure you’re delivering on that omnichannel promise? 

a. Are you organizationally set up to succeed? There needs to be coordination at the organizational and departmental level – ensuring everyone buys into overall strategy—putting customers first. For example, customer care/service needs to be in sync with marketing.
b. Data is a big part of it; you need access to data; there needs to be one repository for all data to make sure it is shared across departments.
c. Part of being organizationally set up to succeed is having the right technology.

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Sponsored by: Selligent

Webcast

10 Hidden Secrets your Data can tell you about your Visual Assets

In this webinar, we'll dig into what kind of insights data and analytics can tell you about the content you're sharing, and what your customers want to see more...

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10 Hidden Secrets your Data can tell you about your Visual Assets

To truly understand what makes your audience tick, what they want more of, and what drives action, you need to take a look inside your visual content. In this webinar, we'll dig into what kind of insights data and analytics can tell you about the content you're sharing, and what your customers want to see more of. For example - that influencer content you've been promoting might make major waves on your ecommerce product pages. You might be surprised by the innovations and strategic insights that are possible for your omnichannel, ads, social efforts and more when you look under the hood!
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Sponsored by: Curalate

Webcast

Better Data. Better Analytics. Better Experiences.

Join this webinar with guest speaker Brandon Purcell from Forrester Research and Buck Webb from RedPoint Global to learn how to overcome common challenges around...

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Better Data. Better Analytics. Better Experiences.

The digital age – and the always-addressable customer– has changed the game for marketers. Not only do customers engage with companies more often via more channels than ever before, but the speed at which data is captured and stored has increased significantly.

At the same time, the window for action is smaller. With more data and a shorter window for action, organizations need to rethink how they're preparing and handling data at scale – and then using it to generate insights that will personalize the customer experience at an individual level.

To unlock data’s potential, marketers & analysts have to master the data available to their organization – structured and unstructured, 1st party and 3rd party, anonymous and known – and use it to drive both customer insights and customer engagement initiatives.

Join this webinar with guest speaker Brandon Purcell from Forrester Research and Buck Webb from RedPoint Global to learn how to overcome common challenges around data ingestion and data quality to generate actionable insights that will increase Customer Lifetime Value (CLV) and optimize the customer experience across the entire customer life cycle.

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Sponsored by: RedPoint

Webcast

CONSUMER-GENERATED CONTENT (CGC): HOW THE WORLD’S BEST BRANDS AND RETAILERS DRIVE BUSINESS VALUE

In this webcast we will examine the key components of the best-in-class Consumer-Generated Content (CGC) programs used by retail and brand clients who lead the...

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CONSUMER-GENERATED CONTENT (CGC): HOW THE WORLD’S BEST BRANDS AND RETAILERS DRIVE BUSINESS VALUE

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments. CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.
 
In this webcast we will examine the key components of the best-in-class Consumer-Generated Content (CGC) programs used by retail and brand clients who lead the way for the rest of the industry. You will learn:
 
• How CGC drives conversion - both online and in store
• How different types of content influence consumer behavior
• How increases in content volume shape SEO and consumer decision making 
• How to extend the reach of consumer content across the shopper journey
• How best-in-class CGC marketers leverage insights found in their content to improve products and service
 
 Don’t miss this opportunity to learn from the very best.

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Sponsored by: BazaarVoice

Webcast

The Creative Gap

What to do when you've got one hundred audience segments and only two messages?

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The Creative Gap

What to do when you've got one hundred audience segments and only two messages?

Improvements in marketing technology mean that it’s easier today than it’s ever been to slice and dice your audiences using first-party, demographic, behavioral and social data. We’re on the brink of an age of personalized marketing, with messaging finely tailored to the demonstrated needs and interests of individual customers.

But this places a huge strain on creative. Assets need to be devised, developed, approved, managed and tracked at scale—and if personalized marketing is to be meaningful, in real-time too. Our webcast will feature brands talking about how they ease the pain of creating and managing content which will resonate with prospects and customers.
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Sponsored by: Hightail

Webcast

The Art of Becoming a Great Webinar Presenter

Learn how to find great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun.

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The Art of Becoming a Great Webinar Presenter

One of the most common complaints people have about webinars is that the speaker(s) were boring and they don’t feel engaged. This results in low viewing time, low content retention and, often, brand rejection. If they don’t like your presenters, they probably won’t like your brand.

On Thursday, October 20th attend “The art of becoming a great webinar presenter”, and learn how to find great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun. Expert webinar presenter Mark Bornstein, will highlight best practices, including

 

  • Where to find great webinar talent
  • How to prepare for your webinar
  • Tips for directly engaging your audience
  • New formats to spice up your webinars

 



 

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Sponsored by: ON24

Webcast

The Future of Retail Marketing

DMN will feature two senior marketers at leading retailers to discuss how major technological and consumer preference issues are impacting the retail sales market...

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The Future of Retail Marketing

DMN will feature two senior marketers at leading retailers to discuss how major technological and consumer preference issues are impacting the retail sales market. Questions asked:

  • Are beacons the wave of the future?
  • How does mobile enhancement impact the customer experience?
  • Is the human touch still important?

Other topics: AI, bots, the impact of Amazon, interactive display, same-day delivery

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Sponsored by: DMN

Webcast

5 Steps to Proving Your Marketing Campaign’s ROI

Five steps to prove your marketing campaign’s ROI

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5 Steps to Proving Your Marketing Campaign’s ROI

Your boss in the C-suite may not understand the concept of a customer journey; what he or she is interested in is ROI. Marketers today are under the gun to offer proof that their marketing campaigns are helping to drive revenue.

Five steps to prove your marketing campaign’s ROI

1: Set clear goals; align marketing goals with overall company’s overall business plan

2: Make sure your programs are measurable, and what you are measuring serves those goals; what are your KPIs? (Brand awareness vs. conversions—or both) Examples of KPIs: website analytics, audience engagement-social media; conversions, Use predictive analysis to determine cost per lead, customer value, and rates of conversions

3. Draw insights based on metrics; adjust marketing strategy to meet goals. Use cognitive analysis to determine the customer’s experience, where her engagement was the strongest, and how to nurture her through the funnel.

4. Ensure sales teams efforts are in line with marketing efforts

                5. Present info to C-suite in language they understand

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Sponsored by: IBM

Webcast

How to Use Webinars to Close Business

This live, interactive webinar (about webinars), will highlight best practices and tips for creating bottom-of-the-funnel webinars that can help accelerate a prospect...

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How to Use Webinars to Close Business

We all know how great webinars are for generating new leads but did you know that they can also be really effective tools for helping you to close deals? Join DMN and ON24 on Tuesday, September 27 for “How to use Webinars to Close Business”.

This live, interactive webinar (about webinars), will highlight best practices and tips for creating bottom-of-the-funnel webinars that can help accelerate a prospect towards a sale, including:

· Creating demo webinars

· Using video tools to show off your products

· How to create content that closes

· How to drive attendees to a sales engagement

Become a hero to your sales team, and deliver highly qualified leads. Register Now.

 

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Sponsored by: ON24

Webcast

Are You Stuck in the 20th Century? The 5 Attributes Every 21st Century Marketing Campaign Must Have

What are the 5 key attributes necessary in a marketing campaign to engage this new breed of customer?

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Are You Stuck in the 20th Century? The 5 Attributes Every 21st Century Marketing Campaign Must Have

Today’s consumer is a new breed—hyper-connected, hyper-empowered, and looking to be engaged and delighted across multiple channels by the brands in their universe. Unfortunately, too many marketers are still using 20th century strategies and tools to engage the 21st century customer. 

What are the 5 key attributes necessary in a marketing campaign to engage this new breed of customer?

1. Marketing automation tools: The right marketing automation tools are an absolute necessity to deliver the data insights that drive the 21st century marketing campaign. What are those absolutely necessary tools to deliver that 21st century marketing edge?
2. Market to the moment approach to engage customers across their buying journey: How to leverage predictive customer analytics to anticipate customer needs, and reach customers wherever and whenever they begin their customer journey.  
3. No more silos: break down the silos to deliver cross-channel consistency and excellence: Your customer uses a variety of devices –smartphone, desktop, tablet—to engage with your company, which means you need to be able to seamlessly share data across channels—including “real-life (i.e., in store) channels. Every touchpoint matters. How do marketers ensure that customers have the best experience no matter how they choose to engage with their brand?  How do you foster collaboration across business functions (sales, marketing, IT, etc.) to ensure synchronization of strategy and sharing of customer insights?
4. Content: The tie that binds: Just as you need to ensure your customer has a consistent experience across all your channels, you also need to make sure that your message is consistent. Marketers need to envision their content as parts of a whole, while ensuring that content serves a clear purpose in providing the best experience to their audience – whether that content is text, video, imagery. 
5. The new metrics: What are the right metrics to ensure you are accurately measuring engagement and getting a 360-degree view of your customer?  How can you make sure you can gather and leverage the data you need to provide the experience your customer expects?



 

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Sponsored by: IBM

Webcast

Mind the Gap – Bridging Customer Strategy and Execution with Data-Driven Marketing

Don’t miss this informative session on how to optimize your customer engagement strategy.

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Mind the Gap – Bridging Customer Strategy and Execution with Data-Driven Marketing

Enterprise organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer.

Join guest speaker Rusty Warner, Principal Analyst at Forrester Research, and Patrick Tripp of RedPoint Global to discuss a data-driven approach that marketing organizations can take to bridge the gap, including:

 

  • Research and insights from Forrester on common data challenges for enterprise marketing organizations
  • How to leverage data, insight, and action cohesively to drive cross-channel customer engagement
  • Customer examples and innovations that will help marketers address the data challenge

 

Don’t miss this informative session on how to optimize your customer engagement strategy. Register today!

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Sponsored by: RedPoint

Webcast

10 Common Webinar Mistakes – 2016 Edition

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars.

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10 Common Webinar Mistakes – 2016 Edition

One simple mistake can make the difference between a great webinar and a webinar that misses the mark. Join ON24 for the 2016 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars, including:

· Driving webinar registration

· Delivering engaging presentations

· Enhancing the audience experience

· Getting the most out of webinar leads

Learn how you can avoid the biggest webinar pitfalls. Register today.

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Sponsored by: ON24

Virtual Event

Dial Up Your Mobile Marketing

Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan

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Dial Up Your Mobile Marketing

Few channels are more personal than mobile. And more and more customers are engaging with brands via apps, email, social, and text on their mobile devices. In fact, many of those customers not only welcome, but also expect personalized mobile interactions with their preferred brands. Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan, including how to:

• Seamlessly integrate mobile, email, and Web experiences 
• Use mobile-centric personalization—including device-, geo-, and behavior-based targeting—to engage customers
• Encourage mobile opt-in
• Design an engaging mobile customer experience
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Webcast

Wrangling Creative in a Multi-Channel World

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever...

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Wrangling Creative in a Multi-Channel World

Need a multi-channel marketing strategy but having trouble keeping up? If your creative is always up against deadline or yesterday’s news, you could be missing out on customers. Between new social channels, media formats and ever changing creative specs – on top of your business’ promotional needs, staying nimble can be a challenge.

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever new media craze creeps up next.

In this webinar you will learn:

  • How to keep your creative consistent while adapting it to the needs of various channels
  • What blockers typically are encountered in the creative process
  • 5 points of focus and tips on how to be more flexible in creative development
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Sponsored by: Hightail

Webcast

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of...

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Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn – and what best practices you can employ to improve performance in areas that are falling short.

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands. 

You’ll get insights on:
• Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median) 
• How measurements differ by industry vertical and geographic region
• New mobile, holiday and engagement metrics you should be paying attention to
• How you can use this data to map strategies and tactics to take your programs up a notch



 

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Sponsored by: IBM Marketing Cloud

Webcast

Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

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Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

You’ll learn:

 

  • How to do an analysis of your existing processes to get your house in order
  • Talking points to convince leadership that a change is needed
  • The tools and skills you will need to successfully run campaigns
  • What the first 90 days of omnichannel marketing looks like 

 

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Sponsored by: Selligent

Webcast

How to Tame Your Agency Work Chaos

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management

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How to Tame Your Agency Work Chaos

Managing work at an agency can be frustrating and overwhelming.  The constant, unyielding barrage of work requests, overworked team members, strict budgets, and ineffective review and approval processes hinder your ability to produce the best quality work. Don't you want your work to be about more than the task list, the approvals, and the assignments? You should be able to have better engagement with clients, increase your visibility into the process to keep your margins high, and understand where the inefficiencies lie.

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management and learn tips to:

  • Increase visibility
  • Develop consistent processes
  • Improve communication and collaboration

Take the next step in mastering agency project management. Register now.

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Sponsored by: Workfront

Webcast

Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through...

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Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through and engagement rates by more than 500%. Seriously!

Personalized video brings your viewers into the story by weaving their names, company names, logos and other unique content right into the flow of the video itself. It helps you stand out from the crowd, get your buyers’ attention and keep them engaged in your message.

Join this webinar to learn:

  • Why personalized video works (spoiler alert: we’re all self-centered!)   
  • How to generate personalized videos for thousands of leads and contacts 
  • How other brands are using personalized video throughout the funnel  
  • Tips and key considerations for creating compelling content
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Sponsored by: Vidyard

Webcast

Unlocking the Secrets to Driving Webinar Registrations

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to...

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Unlocking the Secrets to Driving Webinar Registrations

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to thousands. This live, interactive webinar will provide specific guidance on:

· How to optimize your email invitations

· How to use videos to drive registration

· How to more effectively leverage social media

· How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.

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Sponsored by: ON24

Webcast

Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles...

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Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

It may be cliché, but delivering the right message to the right person at the right time is top of mind for just about every digital marketer these days. However, finding the time, resources and best approach to achieving this goal can be a daunting task.

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles and take your marketing efforts to the next level. You’ll learn:

 

  • How segmentation can help you figure out what contacts to focus on
  • Why you should change your thinking around social listening
  • What behaviors you might use to trigger relevant content
  • How you can employ automated programs to drive huge revenue lift

 

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Sponsored by: IBM

Webcast

Capitalizing on Customer Behavior

This webcast will reveal how marketers can harness their marketing cloud to get the behavior data they need, when they need it, and boost interactions and conversions...

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Capitalizing on Customer Behavior

Tracking customer behavior through digital actions and interactions can provide marketers with invaluable insight they can use to inform their strategies and campaigns. Using marketing cloud technologies can provide a more holistic view of that behavioral data faster than other platforms--giving marketers a competitive advantage.


This webcast will reveal how marketers can harness their marketing cloud to get the behavioral data that they need and when they need it, while boosting interactions and conversions as a result.

 

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Sponsored by: Silverpop IBM

Webcast

Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars?

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Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources.

On Thursday, May 19 at 10am PST | 1pm EST, attend the ON24 and DMN annual Webinar Benchmarks Report webcast, and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation will highlight benchmark data on:

  • Webinar registration and attendance benchmarks
  • Best times and days to deliver webinars
  • Most popular interactive tools
  • Webinar on demand viewing habits

This is your chance to compare your webinars to your peers. Don’t miss this rare opportunity to benchmark your performance against the best. Register Now.

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Sponsored by: ON24

Virtual Event

Lead-Gen Strategies That Work

The best prospects are the ones most likely to purchase. Here’s how to find and convert them.

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Lead-Gen Strategies That Work

Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. A selection of instructional sessions and moderated discussions will examine such topics as:

  • Selecting the lead sources and channels that are optimal for your business
  • Developing effective cross-channel lead-gen initiatives in collaboration with sales
  • Lead nurturing, including email and content marketing strategies
  • Devising effective end-to-end lead management practices

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Sponsored by: DMN

Webcast

Better Data to Fuel Your Analytics

Can your marketing efforts benefit from modeling data?

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Better Data to Fuel Your Analytics

Today’s businesses and organizations are awash in a sea of data. According to a recent study released by Gartner, more than 75% of them are using data to achieve important business goals. Among them, better marketing and reduced costs.

For modeling purposes, quality, cleanliness and reliability of data is paramount. Source and scope are also integral to successful predictive outcomes. Necessarily, you need good data to build decent models.

While different data is predictive of different things, accurate data produces superior modeling results. And that is exactly what AnalyticsIQ has to offer.

Can your marketing efforts benefit from modeling data?

 

 

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Sponsored by: AnalyticsIQ

Webcast

Driving More Customers From Paid Search in a Mobile-First World

Join search advertising experts from DialogTech & Marin Software to learn proven mobile optimization & attribution strategies digital marketers use to drive more...

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Driving More Customers From Paid Search in a Mobile-First World

Paid search has gone mobile. Over 60% of search ads will run on smartphones and mobile devices in 2016, and it’s changed the way we optimize campaigns. From “Call” buttons to geo-targeting, marketers must adopt new mobile-first optimization strategies to drive conversions and customers from PPC.

Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing. You’ll learn:

  • How to take advantage of AdWords and Bing formats for click-to-call
  • Which targeting and bidding options drive the most mobile conversions
  • How to optimize your mobile landing pages to maximize engagement
  • How to capture and integrate online and call attribution data to optimize ROI
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Sponsored by: DialogTech

Webcast

CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

Learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

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CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

You’ve probably been hearing the buzz in data-driven marketing circles: it’s all about customer data platforms (CDPs), “mad tech” (martech + adtech) and the Internet of Things (IoT). Today’s cutting-edge companies are going “all in” with their data, using multi-channel and multi-device strategies to connect with their customers in entirely new ways. 

Join this webinar with guest speaker Brian Hopkins from Forrester Research and Buck Webb from RedPoint Global to hear about some of the hottest trends in data-driven marketing so you can separate the hype from reality, and learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

Find out what you can to do capitalize on these new opportunities. Register today!

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Sponsored by: Redpoint Global

Webcast

The Network Effect: How consumer-generated content drives online and offline sales

Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content...

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The Network Effect: How consumer-generated content drives online and offline sales

Consumer ratings & reviews leapt from niche eCommerce capability to ubiquitous mass shopping tool over the last 10 years. Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content. Specifically, he will show how it influences shoppers throughout the shopper journey from awareness and discovery through consideration and purchase.

 

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Sponsored by: BazaarVoice