Webcasts & Virtual Events

Wrangling Creative in a Multi-Channel World

In the Spotlight

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process...

Thursday August 11, 1:00 PM ET
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Wrangling Creative in a Multi-Channel World

Need a multi-channel marketing strategy but having trouble keeping up? If your creative is always up against deadline or yesterday’s news, you could be missing out on customers. Between new social channels, media formats and ever changing creative specs – on top of your business’ promotional needs, staying nimble can be a challenge.

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever new media craze creeps up next.

In this webinar you will learn:

  • How to keep your creative consistent while adapting it to the needs of various channels
  • What blockers typically are encountered in the creative process
  • 5 points of focus and tips on how to be more flexible in creative development

Sponsored by: Hightail

Upcoming Webcasts

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Thu August 04, 1:00 PM ET

Webcast

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of...

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Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn – and what best practices you can employ to improve performance in areas that are falling short.

Join IBM Account Director Jay Jhun as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands. 

You’ll get insights on:
• Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median) 
• How measurements differ by industry vertical and geographic region
• New mobile, holiday and engagement metrics you should be paying attention to
• How you can use this data to map strategies and tactics to take your programs up a notch



 

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Sponsored by: IBM Marketing Cloud

Thu August 11, 1:00 PM ET

Webcast

Wrangling Creative in a Multi-Channel World

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever...

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Wrangling Creative in a Multi-Channel World

Need a multi-channel marketing strategy but having trouble keeping up? If your creative is always up against deadline or yesterday’s news, you could be missing out on customers. Between new social channels, media formats and ever changing creative specs – on top of your business’ promotional needs, staying nimble can be a challenge.

Join us for a webinar where Mike Trigg, COO of Hightail, will speak about 5 ways you can optimize your creative process to be more efficient and adaptable to whatever new media craze creeps up next.

In this webinar you will learn:

  • How to keep your creative consistent while adapting it to the needs of various channels
  • What blockers typically are encountered in the creative process
  • 5 points of focus and tips on how to be more flexible in creative development
More Info

Sponsored by: Hightail

Tue August 16, 12:00 PM ET

Virtual Event

Dial Up Your Mobile Marketing

Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan

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Dial Up Your Mobile Marketing

Few channels are more personal than mobile. And more and more customers are engaging with brands via apps, email, social, and text on their mobile devices. In fact, many of those customers not only welcome, but also expect personalized mobile interactions with their preferred brands. Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan, including how to:

• Seamlessly integrate mobile, email, and Web experiences 
• Use mobile-centric personalization—including device-, geo-, and behavior-based targeting—to engage customers
• Encourage mobile opt-in
• Design an engaging mobile customer experience
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Tue August 23, 1:00 PM ET

Webcast

10 Common Webinar Mistakes – 2016 Edition

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars.

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10 Common Webinar Mistakes – 2016 Edition

One simple mistake can make the difference between a great webinar and a webinar that misses the mark. Join ON24 for the 2016 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.

This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars, including:

· Driving webinar registration

· Delivering engaging presentations

· Enhancing the audience experience

· Getting the most out of webinar leads

Learn how you can avoid the biggest webinar pitfalls. Register today.

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Sponsored by: ON24

On Demand Events

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Webcast

Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

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Omnichannel Marketing: Taking Your First Steps

How to kickstart a more sophisticated marketing program

You’ll learn:

 

  • How to do an analysis of your existing processes to get your house in order
  • Talking points to convince leadership that a change is needed
  • The tools and skills you will need to successfully run campaigns
  • What the first 90 days of omnichannel marketing looks like 

 

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Sponsored by: Selligent

Webcast

How to Tame Your Agency Work Chaos

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management

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How to Tame Your Agency Work Chaos

Managing work at an agency can be frustrating and overwhelming.  The constant, unyielding barrage of work requests, overworked team members, strict budgets, and ineffective review and approval processes hinder your ability to produce the best quality work. Don't you want your work to be about more than the task list, the approvals, and the assignments? You should be able to have better engagement with clients, increase your visibility into the process to keep your margins high, and understand where the inefficiencies lie.

Join Workfront for a free live webinar on Tuesday, July 12, 2016, to take a closer look at the challenges of agency project management and learn tips to:

  • Increase visibility
  • Develop consistent processes
  • Improve communication and collaboration

Take the next step in mastering agency project management. Register now.

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Sponsored by: Workfront

Webcast

Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through...

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Use Personalized Video to Boost Conversions by 500%. Seriously!

You’ve scene it in action (pun intended), now find out how [your name] can put this incredible new technology to work to help [your company] boost click-through and engagement rates by more than 500%. Seriously!

Personalized video brings your viewers into the story by weaving their names, company names, logos and other unique content right into the flow of the video itself. It helps you stand out from the crowd, get your buyers’ attention and keep them engaged in your message.

Join this webinar to learn:

  • Why personalized video works (spoiler alert: we’re all self-centered!)   
  • How to generate personalized videos for thousands of leads and contacts 
  • How other brands are using personalized video throughout the funnel  
  • Tips and key considerations for creating compelling content
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Sponsored by: Vidyard

Webcast

Unlocking the Secrets to Driving Webinar Registrations

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to...

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Unlocking the Secrets to Driving Webinar Registrations

You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge.

Watch “Unlocking the Secrets to Driving Webinar Registration” and learn best practices and secrets that have helped companies grow their audiences from tens to thousands. This live, interactive webinar will provide specific guidance on:

· How to optimize your email invitations

· How to use videos to drive registration

· How to more effectively leverage social media

· How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.

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Sponsored by: ON24

Webcast

Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles...

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Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

It may be cliché, but delivering the right message to the right person at the right time is top of mind for just about every digital marketer these days. However, finding the time, resources and best approach to achieving this goal can be a daunting task.

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles and take your marketing efforts to the next level. You’ll learn:

 

  • How segmentation can help you figure out what contacts to focus on
  • Why you should change your thinking around social listening
  • What behaviors you might use to trigger relevant content
  • How you can employ automated programs to drive huge revenue lift

 

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Sponsored by: IBM

Webcast

Capitalizing on Customer Behavior

This webcast will reveal how marketers can harness their marketing cloud to get the behavior data they need, when they need it, and boost interactions and conversions...

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Capitalizing on Customer Behavior

Tracking customer behavior through digital actions and interactions can provide marketers with invaluable insight they can use to inform their strategies and campaigns. Using marketing cloud technologies can provide a more holistic view of that behavioral data faster than other platforms--giving marketers a competitive advantage.


This webcast will reveal how marketers can harness their marketing cloud to get the behavioral data that they need and when they need it, while boosting interactions and conversions as a result.

 

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Sponsored by: Silverpop IBM

Webcast

Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars?

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Webinar Benchmarks Report

Webinars have become the single most important marketing tool to generate leads and drive new business. But are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources.

On Thursday, May 19 at 10am PST | 1pm EST, attend the ON24 and DMN annual Webinar Benchmarks Report webcast, and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation will highlight benchmark data on:

  • Webinar registration and attendance benchmarks
  • Best times and days to deliver webinars
  • Most popular interactive tools
  • Webinar on demand viewing habits

This is your chance to compare your webinars to your peers. Don’t miss this rare opportunity to benchmark your performance against the best. Register Now.

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Sponsored by: ON24

Virtual Event

Lead-Gen Strategies That Work

The best prospects are the ones most likely to purchase. Here’s how to find and convert them.

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Lead-Gen Strategies That Work

Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a high volume of leads. Join Direct Marketing News for a one-day virtual conference on strategies marketers can use right now to attract the prospects most likely to become customers. A selection of instructional sessions and moderated discussions will examine such topics as:

  • Selecting the lead sources and channels that are optimal for your business
  • Developing effective cross-channel lead-gen initiatives in collaboration with sales
  • Lead nurturing, including email and content marketing strategies
  • Devising effective end-to-end lead management practices

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Sponsored by: DMN

Webcast

Better Data to Fuel Your Analytics

Can your marketing efforts benefit from modeling data?

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Better Data to Fuel Your Analytics

Today’s businesses and organizations are awash in a sea of data. According to a recent study released by Gartner, more than 75% of them are using data to achieve important business goals. Among them, better marketing and reduced costs.

For modeling purposes, quality, cleanliness and reliability of data is paramount. Source and scope are also integral to successful predictive outcomes. Necessarily, you need good data to build decent models.

While different data is predictive of different things, accurate data produces superior modeling results. And that is exactly what AnalyticsIQ has to offer.

Can your marketing efforts benefit from modeling data?

 

 

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Sponsored by: AnalyticsIQ

Webcast

Driving More Customers From Paid Search in a Mobile-First World

Join search advertising experts from DialogTech & Marin Software to learn proven mobile optimization & attribution strategies digital marketers use to drive more...

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Driving More Customers From Paid Search in a Mobile-First World

Paid search has gone mobile. Over 60% of search ads will run on smartphones and mobile devices in 2016, and it’s changed the way we optimize campaigns. From “Call” buttons to geo-targeting, marketers must adopt new mobile-first optimization strategies to drive conversions and customers from PPC.

Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing. You’ll learn:

  • How to take advantage of AdWords and Bing formats for click-to-call
  • Which targeting and bidding options drive the most mobile conversions
  • How to optimize your mobile landing pages to maximize engagement
  • How to capture and integrate online and call attribution data to optimize ROI
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Sponsored by: DialogTech

Webcast

CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

Learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

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CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers

You’ve probably been hearing the buzz in data-driven marketing circles: it’s all about customer data platforms (CDPs), “mad tech” (martech + adtech) and the Internet of Things (IoT). Today’s cutting-edge companies are going “all in” with their data, using multi-channel and multi-device strategies to connect with their customers in entirely new ways. 

Join this webinar with guest speaker Brian Hopkins from Forrester Research and Buck Webb from RedPoint Global to hear about some of the hottest trends in data-driven marketing so you can separate the hype from reality, and learn how innovative organizations are leveraging all different types of data to bring personalization to a whole new level.

Find out what you can to do capitalize on these new opportunities. Register today!

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Sponsored by: Redpoint Global

Webcast

The Network Effect: How consumer-generated content drives online and offline sales

Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content...

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The Network Effect: How consumer-generated content drives online and offline sales

Consumer ratings & reviews leapt from niche eCommerce capability to ubiquitous mass shopping tool over the last 10 years. Based upon consumer & proprietary research and work with thousands of brands & retailers, David Moon will look at the next chapter of consumer-generated content. Specifically, he will show how it influences shoppers throughout the shopper journey from awareness and discovery through consideration and purchase.

 

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Sponsored by: BazaarVoice

Webcast

Anatomy Of An Awesome Webinar

Join this ON24 and DMN webinar to learn best practices and tips for turning your webinars into interactive, engaging presentations that deliver high-quality leads...

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Anatomy Of An Awesome Webinar

EVERYTHING IS AWESOME! Or is it? In a poll of over 1,000 marketers, only 7% viewed their webinars as “great.” Most viewed their webinars as average or below average at best.

 So how do you take your webinars from average to awesome? Join this ON24 and DMN webinar to learn best practices and tips for turning your webinars into interactive, engaging presentations that deliver high-quality leads. This presentation will highlight:

  •  How to create a visually compelling webinar console
  • Keys to interacting with your audience
  • Turning webinars into social experiences
  • Effective presentation formats
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Sponsored by: ON24

Webcast

Can’t-Miss Tips for Putting Behavioral Marketing into Action

Join IBM’s David Pyrzenski as he dives into the topic and shares tips and insights on how you can use behavioral marketing to deliver an improved customer experience...

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Can’t-Miss Tips for Putting Behavioral Marketing into Action

People go through up to 70 percent of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing their business. How can marketers already feeling crushed by day-to-day tasks move to a more behavior-driven approach that enables them to better understand and engage contacts?

Join IBM’s David Pyrzenski as he dives into the topic and shares tips and insights on how you can use behavioral marketing to deliver an improved customer experience. Listen in as David discusses how to generate more revenue from happier customers by:
  • Determining your ideal marketing approach and mapping out a plan to get there 
  • Examining the customer journey and how you can best educate contacts along the way
  • Mastering every channel to influence the buying process
  • Using data-driven personalization to boost response rates and add business value

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Sponsored by: Silverpop

Webcast

Surefire Lead Generation with Webinars: Magnify purchases, upsells and new opportunities through the customer journey

Join Citrix: Go To Webinar and David T Scott to discuss how to attract, engage and influence your audience through webinars.

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Surefire Lead Generation with Webinars: Magnify purchases, upsells and new opportunities through the customer journey

The beauty of webinars is their effectiveness throughout the customer journey. Whether your goal is to capture new prospects’ attention, move qualified leads deeper into the funnel, or get an existing customer to renew, webinars can help. 
In fact, this webinar will provide you with the advice and insight you need to attract, engage, and influence your target audience.
You’ll learn how to:
  • Create compelling webinars to support each part of the customer's journey
  • Select topics, speakers, and formats best suited to your individual webinar goals
  • Weave webinars into your broader lead gen and content marketing plans
  • Use webinars to converts prospects from interested to engaged to purchasers
  • Use webinars to increase positive engagement across the existing customer base
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Sponsored by: Citrix

Virtual Event

Marketing Technology Demystified

Join Direct Marketing News for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will...

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Marketing Technology Demystified

What you need to know now to select the right martech and get the most from it.

With a mind-numbing number of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join Direct Marketing News for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals. You’ll learn how to:

  • Select the right technologies to best meet your marketing objectives
  • Budget for short- and long-term martech investments
  • Get the most from the tools you’ve invested in
  • Ensure that you have the right staff with the right skills 
More Info

Webcast

How to Talk So IT Will Listen: Getting the Data Support You Need

Join guest speaker Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Buck Webb, Senior Solutions Engineer with RedPoint Global, to learn...

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How to Talk So IT Will Listen: Getting the Data Support You Need

Marketers want a 360-degree view of their customers. IT professionals want consistent, secure and reliable database performance. Marketers struggle with messy, incomplete data coming into the enterprise through a wide array of channels. IT talks about data governance, regulatory compliance and ETL. Is this the Tower of Babel? Not quite.

Although their lingo may be different, both marketing and IT professionals share a common goal: drive company growth by providing exceptional customer experiences.

So what does it take to get both groups on the same page? Join guest speaker Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Buck Webb, Senior Solutions Engineer with RedPoint Global, to learn the lingua franca of customer data. Listen in so you can collaborate effectively with your IT colleagues and reach your customer experience goals.

Today’s marketers are looking to be more savvy about Big Data and data-driven marketing technology – this webinar will help you achieve that goal. Register today.

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Sponsored by: Redpoint Global

Webcast

The Future of Marketing Automation: Smarter Strategies and Niche Solutions

It’s clear in today’s market that agencies and local media companies need to adapt to the digital environment to grow their market share.

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The Future of Marketing Automation: Smarter Strategies and Niche Solutions

It’s clear in today’s market that agencies and local media companies need to adapt to the digital environment to grow their market share. A major challenge in 2016 will be quickly and accurately identifying which customers are ready to adopt a digital strategy while simultaneously insuring more cost-effective and efficient conversions. 

Join us for this webinar and learn how specialized marketing automation strategies:
  • Can help you generate higher quality leads
  • Can help you identify and nurture leads that you may have overlooked
  • Can boost your sales team efforts with better information about their prospects
  • Can help you lower your cost of customer acquisition
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Sponsored by: Vendasta

Webcast

Be a Marketing Rainmaker

Join Silverpop and a special guest speaker to discuss five ways to ensure that your marketing cloud has a silver lining.

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Be a Marketing Rainmaker

Marketing technology is allowing marketers to connect with customers in ways never before possible. But not just any tools will do for marketers who aim to be rainmakers for their organization. Often, it’s today’s marketing cloud technologies that provide marketers with the agility they need to keep pace with choosy and changeable customers.
Join Silverpop and a special guest speaker to discuss five ways to ensure that your marketing cloud has a silver lining. You’ll learn how to:
  • Select which elements of the marketing cloud are right for your organization
  • Integrate technologies and processes to increase the efficiency and effectiveness of your team
  • Ensure that you have the data and data access needed to get the most from your martech
  • Decipher which marketing cloud trends are worth watch, and what to do about them
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Sponsored by: Silverpop

Webcast

7 Ways To Enhance Your Webinar Promotions

Register now for the DMN and ON24 webinar “7 Ways to Enhance Your Webinar Promotions” to learn effective tactics for driving registration for webinars and leads...

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7 Ways To Enhance Your Webinar Promotions

Register now for the DMN and ON24 webinar “7 Ways to Enhance Your Webinar Promotions” to learn effective tactics for driving registration for webinars and leads for your company. In this webinar, we cover ways to reach your audience and generate new leads, including:

  • Crafting email subject lines
  • Personalizing promotional messages
  • Using social media to promote your webinar
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Sponsored by: ON24

Webcast

3 Tips to Fix Your Creative Review and Approval Process

The creative content review and approval process is a vital aspect of completing marketing campaigns or creative projects. But when was the last time you looked...

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3 Tips to Fix Your Creative Review and Approval Process

The creative content review and approval process is a vital aspect of completing marketing campaigns or creative projects. But when was the last time you looked into the process to see how you can improve it? For that matter, do you even have a process for reviewing and approving creative content?

 

Despite the importance of review and approval, many marketing project managers continue to use outdated and time-consuming techniques, not realizing the full impact it is having on their team's creativity and productivity. Chances are good that your review and approval process is broken. Fortunately, there are easy steps that you can take to fix it.

 

Join ProofHQ, a Workfront company, and DMN as we explore how to:

●     Deliver projects 56% faster

●     Reduce revisions by 29%

●     Cut proof management efforts by 59%

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Sponsored by: ProofHQ

Webcast

Be your own benchmark: Testing strategies for marketers

In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness...

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Be your own benchmark: Testing strategies for marketers

In the email marketing world, these phrases are often used to justify new programs…“Our competitors did this.” “It’s a best practice.” “It’s trendy right now.”

But while competitive insights and benchmarks are invaluable resources, the truth is, every brand is different. Your customers have a unique set of needs, so what works best for your competitors may not work for you.

That’s why we advocate for brands to be their own benchmark. In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.

We’ll cover:

  • Why testing is important and what it means to be your own benchmark
  • Sample tests to run, including message frequency, acquisition and multivariate testing
  • How to gain organizational buy-in for investments in testing

 

Follow the conversation on Twitter! #BeYourBenchmark

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Sponsored by: Experian

Webcast

10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences

Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts...

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10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences

Today, there’s an almost unimaginable amount of data and new technology available to help companies better market to their customers and prospects. Yet as the tools available have increased, so have customer expectations. What can marketers already strapped for time and resources do to stay ahead of the competition and deliver amazing customer experiences?

Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey. You’ll learn:

  • How cognitive technologies will change the way you market
  • Why social is about to get even more personal
  • How predictive analytics are reaching a tipping point
  • And much more on mobile, email, data integration and other digital marketing trends
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Sponsored by: Silverpop

Virtual Event

Content Marketing That Sells

Providing content can entertain and inform prospects and customers. Here’s how to use content to convert them.

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Content Marketing That Sells

Content marketing is an exceptional way to educate, inform, and entertain prospects and customers. In fact, marketers can use content across the customer lifecycle to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells. Session speakers will examine such topics as:

  • Creating a comprehensive content strategy that moves prospects and customers through their purchase and lifecycles
  • Determining the ideal metrics to track the performance of and return on content marketing
  • Selecting the right content for each channel, lifecycle stage, and customer group
  • Building a plan for marketing content across channels
Sponsored by:

Act-On

Infor

Marketo

Norton Shopping Guarantee 

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Sponsored by: DMN

Webcast

The Path From Data to Action for Marketers

Forrester predicts what will happen in the seven hottest areas of data and analytics—and examines what marketers can do about it.

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The Path From Data to Action for Marketers

The diversity of customer data will continue to balloon in 2016. Marketers who tap into these rich sources of insight will be able to engage customers in novel ways—and even disrupt entire industries. Most marketers, however, have only scratched the surface when it comes to using insights to drive transformational customer experiences. 

Join Brian Hopkins, Forrester VP and Principal Analyst with Forrester Research and Jason McNellis, VP Product Strategy for RedPoint Global to discuss the research firm’s predictions of what will happen in the seven hottest areas of customer data—data management, big data, analytics, business intelligence, insights services, data monetization, and systems of insight—and, most important, will tell you what you can do about it.

You’ll learn:

  • Key trends in the most impactful areas of marketing data and analytics today and next year
  • Ways to tap new and diverse sources of customer insight
  • How to best use the data and technology available to transform that insight into unique and engaging customer experiences

More Info

Sponsored by: Redpoint Global

Webcast

You Don't Need a Marketing Video, You Need a Video Marketing Strategy

A well-executed strategy is the key to delivering these results, but how do you actually plan and execute a video marketing strategy?

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You Don't Need a Marketing Video, You Need a Video Marketing Strategy

How do you boost the ROI of your video marketing strategy? Marketers who use video strategically see significantly better returns than those who only “dabble” in video. A well-executed strategy is the key to delivering these results, but how do you actually plan and execute a video marketing strategy?

Join us to discuss the elements of a successful video marketing strategy, including:
  • Ways to use video across all of your marketing channels
  • When to use short-form versus long form video
  • How to measure the effectiveness of your video campaigns and assets
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Sponsored by: UStream

Webcast

Personalization 2.0: How to Create Individualized Experiences at Every Digital Touch Point

Personalization as you know it is dead—using rudimentary tools for targeting broad marketing segments is no longer enough to keep your customers happy and engaged...

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Personalization 2.0: How to Create Individualized Experiences at Every Digital Touch Point

Personalization as you know it is dead—using rudimentary tools for targeting broad marketing segments is no longer enough to keep your customers happy and engaged. Savvy customers increasingly expect an individualized experience at every digital touch point: email, mobile and web. How successful would you be if you could give this experience to everyone, not just a fraction of your customers?

Getting this experience right is made possible by Personalization 2.0. Join guest speaker, Brendan Witcher of Forrester Research, as he gives you all the tools you need to stay abreast of the move to individualization. He will share examples of how leading marketing and retail organizations are breaking away from segmentation towards individualization and meeting the real-time needs of individual customers—and delivering measurable business results.

Join us as Brendan Witcher shares his insights into:
  • Why individualization is the new standard in the age of the customer
  • How to deliver real-time, personally-relevant messages your customers actually want
  • The importance of email as a ubiquitous, real-time channel
  • What process and technology steps organizations must take to enable Personalization 2.0

This webinar is a must for every customer-facing marketer. As a bonus, if you attend this webinar, coffee’s on us (qualified registrants will receive a $5 Starbucks card after the webinar)!
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Sponsored by: SparkPost

Webcast

Webinar Benchmarks Report

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars...

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Webinar Benchmarks Report

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Attend the ON24 annual Webinar Benchmarks Report webcast and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation will highlight benchmark data on:

  • Webinar registration and attendance
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • On-demand webinar viewing habits

 


More Info

Sponsored by: ON24

Webcast

Your Passport to Global Email Marketing Success

Sending email outside of the U.S. and Canada can be a daunting prospect for North American marketers—privacy regulations, ISP rules, language preferences, and time...

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Your Passport to Global Email Marketing Success

Sending email outside of the U.S. and Canada can be a daunting prospect for North American marketers—privacy regulations, ISP rules, language preferences, and time zones can leave any email marketer feeling overwhelmed. What’s more, international audiences want the same one-to-one, behaviorally-aware email experience that U.S. customers expect. Failing to live up to their expectations can mean a big dip in customer engagement and a knockout blow to your ROI.

But fear not! Attend this webinar and get the checklist every email marketer needs before sending emails outside of North America. Join Dennis Dayman, Chief Privacy and Security Officer at Return Path, and Len Shneyder, Director of Industry Relations at SparkPost, as they share their tried-and-true best practices for successfully sending email to diverse audiences around the world.

Walk away with insight into:
  • What international customers expect from your emails
  • Regulatory differences among major markets
  • How to manage international ISP rules and maintain your reputation
  • What to look for before you press “send”
  • Tips to staying ahead of the email marketing curve

BONUS: Attend the webinar and your cup of coffee’s on us! Every webinar attendee will receive a $5 Starbucks gift card.
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Sponsored by: SparkPost

Webcast

Getting Video Projects Done on Time and On Budget

Video has become an essential marketing tool--but one that many marketers are still struggling to master.

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Getting Video Projects Done on Time and On Budget

Video has become an essential marketing tool--but one that many marketers are still struggling to master. Video projects can be challenging content to produce--a lot of time is spent on chasing down feedback and extracting precise change requests from reviewers. But there's a better way. Join product experts from ProofHQ, a Workfront company, as we walk through a case study of how we leveraged our own online review and approval system to proof a video project we produced with our agency.    

During this informative webinar, we’ll discuss how we improved the efficiency of our video production by using ProofHQ to review, comment, and approve our most recent video project.  

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Sponsored by: ProofHQ

Webcast

Why Calls Are Better Than Clicks

Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses. Our message is simple: that's an outdated way of thinking...

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Why Calls Are Better Than Clicks

Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses.

Our message is simple: that's an outdated way of thinking. Calls are better.

In this webinar, we'll discuss why calls have usurped clicks as the preferred lead for nearly every business.

In this webinar you’ll learn:

  • What we learned from analyzing 116,000 phone calls in April 2015
  • Why calls are 12x more likely to become customers than web leads
  • Which businesses should pay the MOST attention to phone calls
  • Why so many marketers are scared of phone calls
  • Quick tactics you can use to generate more phone calls
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Sponsored by: Convirza

Webcast

Weak Links and Broken Promises: What You Need to Know Before Your Next Mobile Ad Campaign

The truth behind ad reach, accuracy, and attribution in the elusive world of mobile ad campaigns.

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Weak Links and Broken Promises: What You Need to Know Before Your Next Mobile Ad Campaign

Consumers’ rapid adoption of mobile devices has caught many marketers off guard, especially with no standards for l how to link mobile devices to people, and the absence of information about who sees the ads and campaign performance. 

Unlike desktop marketing, where cookies are a universal standard, marketers and their agencies are left wading through a mass of ad platforms all using different methods while making mind-numbingly confusing claims about reach, accuracy and attribution.  But with mobile evolving so quickly, marketers can’t wait. They need to untangle this mass of competing and confusing claims now.
   
Join us for a practical and informative webinar that breaks down in plain English the various methods used to link mobile devices to people and data, and help you understand the realities behind what you are buying today.  In less than an hour, you’ll have a clearer picture of the landscape, pros and cons of each method, and you’ll know the right questions you should ask before undertaking your next mobile ad campaign.

During this webinar, you’ll learn:
  • The difference between deterministic and probabilistic methods, and the tradeoffs each require — presented in plain English with no advanced degrees require
  • How to use actual purchase data  for both targeting and measurement, instead of relying on guesswork to reach your audience and know whether the mobile campaign is successful
  • Why accuracy and scale can be mutually exclusive, and how to overcome those limitations
  • What various measurement methods and sound-alike -names actually mean, and what you can tell (and not tell) by using them
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Sponsored by: 4INFO

Webcast

Email Marketing Benchmarks: How Do You Measure Up?

How are your email marketing campaigns performing compared to the average? And more importantly, how much work do you need to do to join the ranks of the top performers?...

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Email Marketing Benchmarks: How Do You Measure Up?

How are your email marketing campaigns performing compared to the average? And more importantly, how much work do you need to do to join the ranks of the top performers? Discover the latest email benchmark data on open rates, click-throughs and list churn, and learn how you can better measure your success and improve future initiatives.
 
In this webinar, Senior Account Director Darryl Bolduc will share the results of Silverpop’s exclusive “2015 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands. You’ll get insights on:
  • Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median)
  • How measurements differ by industry vertical and geographic region
  • Which less-well-known metrics you should be paying attention to
  • How you can use this data to map strategies and tactics to take your programs up a notch
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Sponsored by: Silverpop

Webcast

Making real-time marketing a reality

Real-time messaging, automated by consumer actions and context, is a big leap forward for most marketers on their journey to customer-centricity. Yet many struggle...

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Making real-time marketing a reality

Real-time messaging, automated by consumer actions and context, is a big leap forward for most marketers on their journey to customer-centricity. Yet many struggle to integrate this level of sophistication into their own programs. In this webinar, you will learn: 
  • The difference between “real-time” and “right time” marketing
  • Why real-time and right time programs are necessary for today’s marketers
  • How to begin integrating context into your strategy
  • A quick-win program that you can implement today
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Sponsored by: Experian

Webcast

Marketing Tactics That Differentiate & Drive Higher Conversions

Learn what obstacles stand in the way of profitability and how you can prepare for the demands and challenges of the upcoming holiday shopping season.

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Marketing Tactics That Differentiate & Drive Higher Conversions

The e-Commerce space is rapidly growing and with it, there are even more challenges to differentiate your website from that of your competitors. Be the hero of your company and learn what you can do to take your e-Commerce business to the next level, increase site stickiness and profitability, and increase customer satisfaction while creating measurable uplift.

Learn new marketing tactics to decrease site abandonment and how you can prepare for the demands and challenges of the upcoming holiday shopping season.

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Sponsored by: Symantec

Webcast

The Journey to One-to-One Excellence

Join Xanterra’s corporate marketing team on their ongoing journey, as they explore the opportunities their excursion has presented and the challenges they surmounted...

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The Journey to One-to-One Excellence

Customers of Xanterra Parks & Resorts are adventurers who enjoy exploring new and exotic locales. Marketers at the hospitality company recently took their own expedition: From siloed data and disconnected marketing campaigns to a cohesive and connected approach that allows Xanterra to provide unique and personalized communications and interactions with guests who enjoy such diverse activities as camping and luxury cruising.

Join Xanterra’s corporate marketing team on their ongoing journey, as they explore the opportunities their excursion has presented and the challenges they surmounted to reach the peaks they’ve climbed so far.

You’ll also learn how:

  • Integrating Xanterra’s disparate data sources makes its data highly actionable
  • Leveraging connected data allows the marketing team to optimize targeting 
  • Centralizing data has delivered not only increases in marketing performance, but also operating efficiencies
  • Taking a big risk on a new technology paid off—and in much less time than expected
  • Building a long-term roadmap helped to ensure short-term success
  • Conducting a segmentation study and customer journey maps allowed the marketing team to better align its messaging and campaigns across brands

Don’t miss this opportunity to learn how to map out your own one-to-one journey. Register now and discover how rethinking your approach to customer data can chart your course to success.


 

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Sponsored by: Redpoint Global

Webcast

10 Common Webinar Mistakes...And How to Avoid Them

One simple mistake can make the difference between a great webinar and a webinar that misses the mark

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10 Common Webinar Mistakes...And How to Avoid Them

One simple mistake can make the difference between a great webinar and a webinar that misses the mark. Join ON24 and Direct Marketing News for the 2015 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.
This interactive webcast will explore ways to improve the entire lifecycle of creating and delivering successful webinars, including:

  • Driving webinar registration
  • Delivering engaging presentations
  • Enhancing the audience experience
  • Getting the most out of webinar leads
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Sponsored by: ON24

Virtual Event

Monetizing Social Media

Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to...

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Monetizing Social Media

Likes and follows are nice, but they rarely show an ROI. Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to evangelize, share, and purchase. Session speakers will examine such topics as:
  • Seamlessly integrating social with other marketing channels
  • Inspiring fans to take such actions as registering for email or making a purchase
  • Creating a social strategy that’s truly interactive and social—and scalable
  • Using social data to inform campaigns and initiatives in other channels, and vice versa
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Sponsored by: Act-On

Webcast

The Secret to Successful Mobile Strategies for Direct Response Marketing

Customers have been responding to your offline advertising for decades - from radio and tv to print and direct mail, these programs have been staples of your marketing...

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The Secret to Successful Mobile Strategies for Direct Response Marketing

Customers have been responding to your offline advertising for decades - from radio and tv to print and direct mail, these programs have been staples of your marketing spend. But in today’s mobile world, is your marketing strategy keeping up? 65% of adults use internet-connected devices while watching TV. One element hasn’t changed - the need for direct human conversation, the phone call. How can you bridge the offline to digital gap, and engage those same customers where they spend most of their time - on mobile devices?

Join marketing experts from Invoca and manufacturing giant Brady Corp to learn:

  • How to successfully transfer your offline marketing strategy to the mobile world
  • How to optimize your programs for call conversions measure accurate ROI
  • How industry leader Brady Corp leveraged call intelligence to boost their marketing ROI by 40%
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Sponsored by: Invoca

Webcast

Build Successful Presentation Skills for Marketing Webinars

Marketing webinars won't get the job done if great content isn't delivered effectively.

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Build Successful Presentation Skills for Marketing Webinars

As a webinar presenter, are you worried that you aren't as engaging and interesting as you are when you present live? As an attendee, have you been interested in a topic but turned off by the presenter? 

Marketing webinars won't get the job done if great content isn't delivered effectively.

In our time together you'll learn:
  • What audiences dislike most about webinar presenters
  • Why good presenters struggle online and what to do about it
  • Planning your webinar so you can focus on your presentation
  • Verbal and vocal tips to be more interesting, engaging and effective
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Sponsored by: Adobe

Webcast

CASL Rewind: What CASL Enforcements Mean for Email Marketers

It’s been a year since the Canadian Anti-Spam Legislation (CASL) took effect—are you still playing the wait-and-see game? Stop waiting!

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CASL Rewind: What CASL Enforcements Mean for Email Marketers

It’s been a year since the Canadian Anti-Spam Legislation (CASL) took effect—are you still playing the wait-and-see game? Stop waiting! With new enforcements happening all the time, getting caught violating CASL could mean a serious decrease in customer engagement and a huge hit to your bottom line.

Join the webinar and hear from Dana-Lynn Wood, Senior Enforcement Officer at the Canadian Radio-Television & Telecommunications Commission (CTRC)—CASL’s primary regulatory body—as she discusses key takeaways from her first-hand experience with CASL enforcements, and get insider tips on how to prepare for what’s coming next.

In this webinar you’ll learn:
  • Why and how CASL has been enforced in recent months
  • How CASL compares to other anti-spam laws
  • How you can prepare for the next phases of CASL
  • What you can do to stay up-to-date with the latest compliance trends

Don’t miss lessons learned from CASL’s first year of enforcement!

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Sponsored by: Message Systems

Webcast

The Unhealthy State of Enterprise Marketing Work

According to a new study by Workfront with Harris Interactive, workers are being pulled away from their work by tools and practices that are supposed to make them...

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The Unhealthy State of Enterprise Marketing Work

The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe. Unfortunately, collaborative communication tools and processes are not keeping pace with this growth and the new paradigm that comes with it.

According to a new study by Workfront with Harris Interactive, workers are being pulled away from their work by tools and practices that are supposed to make them more productive. Ultimately, these inefficiencies can turn into conflict, misalignment, increased turnover, wasted resources, and lost opportunities.

During this live discussion with industry experts we will explore:
  • What keeps marketers from getting things done?
  • Where do current processes and productivity tools fail?
  • How can marketing leaders drive more effective collaboration in an increasingly distributed and decentralized work environment?
  • What causes conflict between teams and departments?
  • How do employees know which work really is highest priority, when multiple people are asking them to deliver now?

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Sponsored by: Workfront