Webcasts


Direct Marketing News Webcasts

Direct Marketing News hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the direct marketing industry. From the effect of postal rate increases, to best practices in e-mail segmentation, each webcast features industry experts giving clear opinions and information about the direct marketing space. Most webcasts are free, unless specified otherwise.


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Upcoming Webcasts

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Webcasts On Demand

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.

Translation Blunders and Wonders: How Global Brands Get Lost and Found in Translation

In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

The Art of Segmentation in Cross-Channel Marketing

The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.

10 Steps to Planning a Successful Webinar

Join Direct Marketing News and Mark Bornstein, Sr. Director of Content Marketing at ON24, for a unique webcast during which he will share best practices, tools and samples for planning and executing a successful webinar.

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