From search to social, customers are interacting with your brand across a variety of channels, most likely created by many different people, in many different departments. However, chances are your customer thinks of your brand as just one entity, purchasing across channels, oblivious to your internal structure and processes. Providing a consistent message and customer experience is critical, so savvy marketers are optimizing campaigns through automated marketing programs and integrated data strategies.

What is competitive intelligence? How does competitive intelligence fit into the strategic planning process? How can competitive intelligence become part of a corporate marketing strategy? How do we train our employees to apply competitive intelligence?

The benefits and rewards of a truly global e-commerce marketplace are numerous. Companies that can make the global leap will have the power to market products and services globally to an almost limitless number of new marketplaces, cultures and populations. But there are many things to consider when running your online store on a global scale.

Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.

Multi-touch marketing is a critical element to the most effective marketing campaigns. This webinar will describe in detail what b-to-b marketers need to do to ensure the best response rates through careful, multi-touch marketing and lead nurturing.

Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.

Digital marketers have a lot to look forward to in 2012. The marketing landscape continues to move and change at warp speed and marketers who can't keep up will be left behind. And while we're pretty sure the most important component to success in 2012, much like in 2011, will be flexibility, if you want to stay ahead of the competition the time to plan is now.

Marketing without competitive intelligence is like driving blindfolded. How would you know who you're competing with or what your strategic advantages are if you don't have a firm grip on your competitive landscape?

Successful e-commerce marketers know that there are many elements that go into building long-term relationships with customers. That includes things like preference centers, which should be an integral part of the e-mail marketing program. Mobile and social integration and behavioral analysis also play a role.

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you're not using automation you're leaving dollars on the table. Spend an hour with Lyris' Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.