Direct Marketing News Webcasts
Direct Marketing News hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the direct marketing industry. From the effect of postal rate increases, to best practices in e-mail segmentation, each webcast features industry experts giving clear opinions and information about the direct marketing space. Most webcasts are free, unless specified otherwise.
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Join Ryan Phelan, as he shares what impacted email last year, and his trend predictions for 2015.
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Webcasts On Demand
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.