Direct Marketing News hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the direct marketing industry. From the effect of postal rate increases, to best practices in e-mail segmentation, each webcast features industry experts giving clear opinions and information about the direct marketing space. Most webcasts are free, unless specified otherwise.
Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. Please join Adometry and LiveRamp as we discuss what the process is for creating the linkage between online and offline consumer behavior; how to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa; and more.
This informational webinar is a must for digital and brand marketers that want to reach customers on every screen.
Omni-channel marketers need accurate data to ensure marketing success, but few have it.
During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems.
In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right.
In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content.
Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss.
Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before.
How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier.
The dynamic created by today's customer empowerment has put customer experience at the top of the strategic priority list. But customer experience excellence (CX) is rare.
Capturing customers' attention and compelling them to take action is tougher than ever. As consumers ponder Halloween costume and candy purchases, marketers are well into their holiday planning. But in the rush to be better, bolder, and brighter than the competition, some marketers may be missing opportunities to wow their customers this holiday season.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.