When was the last time you were in a public place and didn't see someone with their phone out — texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook in exchange for more relevant data and offers. This shift presents exciting opportunities for companies to tap into the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.

From smartphones to tablet devices, consumers are interacting with your brand from a multitude of devices and browsers. Whether they are connecting with you online, through the mobile web or an app, consumers expect consistency in brand messaging no matter how they choose to connect. Consumers also expect brands to anticipate the device they are using and build the user experience around that device. Optimizing for the channel can lead to higher conversion rates.

Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

B-to-b marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. That challenge, however, is being dutifully addressed today by technology innovation that has produced a next-generation approach to website content personalization.

As you start implementing 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of your content marketing strategy. According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers.

Structuring successful, integrated marketing programs today requires a deft approach, from budgeting considerations to choosing the optimal marketing mix for superior results.

Despite the fact that expectations remain high for email marketing, the channel is not garnering the same resources and attention as newer and flashier channels like social media and mobile. But that doesn't make it any less important. In fact, email is still more effective at driving revenue than either of these channels.

From search to social, customers are interacting with your brand across a variety of channels, most likely created by many different people, in many different departments. However, chances are your customer thinks of your brand as just one entity, purchasing across channels, oblivious to your internal structure and processes. Providing a consistent message and customer experience is critical, so savvy marketers are optimizing campaigns through automated marketing programs and integrated data strategies.

What is competitive intelligence? How does competitive intelligence fit into the strategic planning process? How can competitive intelligence become part of a corporate marketing strategy? How do we train our employees to apply competitive intelligence?

The benefits and rewards of a truly global e-commerce marketplace are numerous. Companies that can make the global leap will have the power to market products and services globally to an almost limitless number of new marketplaces, cultures and populations. But there are many things to consider when running your online store on a global scale.

Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.

Multi-touch marketing is a critical element to the most effective marketing campaigns. This webinar will describe in detail what b-to-b marketers need to do to ensure the best response rates through careful, multi-touch marketing and lead nurturing.