Direct Marketing News hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the direct marketing industry. From the effect of postal rate increases, to best practices in e-mail segmentation, each webcast features industry experts giving clear opinions and information about the direct marketing space. Most webcasts are free, unless specified otherwise.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.
Feel like you're crafting the right communication but failing to connect with your customers? Join us for strategic insights, practical examples, and success stories around employing responsive design to improve conversions.
Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.
In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.
Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.
Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.
Act-On's Marketing Programs Manager Leo Merle will covers six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.
Webinars have become a top-tier tool for marketing, sales and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."
In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.
Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.
Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.
Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.
There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.