Making Content Marketing Work in a Social, Mobile World
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Thursday, February 7, 2013
2:00 - 3:00 p.m. EDT
One of the top 2013 marketing goals is content marketing because of its ability to drive awareness, generate leads and convert more sales. For many marketers, though, the reality is that multichannel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This leads to platform fragmentation, high development costs and the inability to measure programs holistically. The good news: You don't have to solve this problem on your own.
Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. You'll hear how Oracle is leveraging video as part of its content marketing strategy to increase demand and build its brand. You'll also hear how Oracle has incorporated social sites into its content marketing efforts. If content marketing is on your mind in 2013, this is a webinar you don't want to miss.
VP of Digital Marketing, Brightcove
For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the VP of Marketing at Brightcove, the leading cloud content services company. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems, co-founder and VP of Marketing for Q-Link Technologies, and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University's Kellogg Graduate School of Management and volunteers on the advisory boards for several non-profit organizations including World Vision and A Childs Right.
Director Digital Media Technology, Oracle
David is a 25-year veteran of the video and film industry, having worked his way up through virtually every technical and production role on motion pictures, live and magazine-format television, corporate and industrial video, and commercials. In his current management role at Oracle, David is responsible for guiding Oracle's technology strategy for the digital media lifecycle to ensure excellent user experience and achieve optimal business value for Oracle's enterprise digital media ecosystem.