From the Expert: Ken Seiff's Customer-Centric Marketing Best Practices
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CLICK HERE to register and view this webcast for free on demand.
Thursday, September 12
1:00 - 2:00 p.m. ET
You're invited to an exclusive webinar with Ken Seiff, former EVP of omni-channel for Brooks Brothers and board member of NRF and Shop.org. During this 1 hour session, Ken will discuss battle-tested customer-centric best practices we all can leverage, as well as the top digital marketing strategies to increase sales and shopper loyalty. By ensuring that your marketing is comprehensively customer-obsessed, you can drive higher revenue this holiday season.
You'll also learn:
- What's really working based on actual campaign performance data
- The new imperative for mobile-centric thinking and execution
- What you should do right now to be ready for the 2013 holiday season
Ken Seiff, Managing Partner, The Beanstalk Fund
Ken Seiff is the Managing Partner of The Beanstalk Fund, which invests in eCommerce companies as well as software companies that power retail. The venture fund's principal focus is to invest in software that makes retailers more efficient and more effective. The fund is staked with an investment from Novel TMT Ventures Limited, the investment group of Silas Chou and his family.
Previously Ken led both large retailers (serving as the Executive Vice President of The Direct and Omni-channel Group at Brooks Brothers) and launched a series of innovative start-ups including founding Bluefly.com and co-Founding Poppin.com.
Ken has also consulted for or partnered with dozens of companies including Amazon, American Idol, Lacoste, MyBuys, Shoprunner and Tribeca Films. Ken is a former member of the Board of Directors of the National Retail Federation and Shop.org and has served on the advisory Boards of a variety of companies including Demandware and Coremetrics.
Daniel Druker, Chief Marketing Officer, MyBuys
Daniel Druker brings nearly 25 years of executive, strategy and operational excellence in high performing technology companies to his role of Chief Marketing Officer for MyBuys. Prior to joining MyBuys, Dan was Senior Vice President of Marketing and Business Development for Intacct, driving growth of more than 500% by accelerating the adoption of cloud computing by the financial management and accounting industry. Before Intacct, Dan served as executive vice president of global marketing for Postini, transforming sales applications, marketing and channels for this $90 million Software as a Service communications security leader and leading to a $625 million acquisition by Google. Prior to Postini, Dan led marketing for the highest growth, highest value segment of the $4 billion information management division of IBM and drove more than $1.5 billion in acquisitions. Dan came to IBM through the acquisition of Trigo Technologies, where he served as vice president of marketing and helped to quadruple Trigo's market capitalization. Dan also founded the CRM division of Hyperion Solutions, and served as vice president, general manager and executive committee member of Hyperion. Dan's career also includes positions in sales, alliances, technology, and marketing at Arbor Software, Oracle, and Intel. Dan holds an MBA from the University of California at Los Angeles, and a Bachelor of Science degree in electrical engineering from Stanford University.