Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

CX: How to Get Seriously Personal

Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

Getting the Most From Multichannel Marketing

Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

How and Why to Include Webinars in the Content Marketing Mix

Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.

Messaging on the Move: Using Responsive Design to Improve Conversions

Feel like you're crafting the right communication but failing to connect with your customers? Join us for strategic insights, practical examples, and success stories around employing responsive design to improve conversions.

3 Secrets to Measuring Marketing's Impact on Revenue

Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.

How to Dominate your Communications through Content and Modern Marketing

In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.

10 Most Common Webinar Mistakes...and How to Avoid Them

Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.

How Live Video is The New Social

Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.

Best Practices for Creating a Content Marketing Strategy

Act-On's Marketing Programs Manager Leo Merle will covers six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.

How Do Your Webinars Stack Up?

Webinars have become a top-tier tool for marketing, sales and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

Is Your Marketing Approach Mass Backwards?

Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.

Cross-channel contact strategies: The who, when, what and how

Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.

Truth, Lies and Mobile Advertising: Debunking 4 Myths Holding You Back in Mobile

Mobile advertising is arguably the fastest growing channel for targeting consumers in nearly every product category. Yet confusion reigns supreme. This webinar will peel back the layers of confusion surrounding the four most common industry myths.

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

Increasing Audience Engagement Through Video Storytelling: 9 Ways to Get Their Attention...and Keep It!

This webcast helps you understand why video is so powerful as part of your marketing story and 9 things you have to do to make sure your video is compelling, engaging, exciting and attention grabbing.

Building a Customer-Driven Database to Fuel Digital Marketing Success

In this webinar, Chris Murphy, Segment Market Manager with Silverpop, will break down the important steps you must take build a sophisticated data blueprint for your organization and leverage your data for a winning digital marketing strategy.

From the Expert: Ken Seiff's Customer-Centric Marketing Best Practices

During this 1 hour session, Ken will discuss battle-tested customer-centric best practices we all can leverage, as well as the top digital marketing strategies to increase sales and shopper loyalty. By ensuring that your marketing is comprehensively customer-obsessed, you can drive higher revenue this holiday season.

Display Advertising for B2B: Why Invest in It, How to Measure It, and What the Pros Do Right

Today's B2B marketers know the importance of keeping their brand in front of prospects at all stages of the buying cycle, from awareness and education to evaluation and purchase.

Streaming Your Way To Business Success

Streaming video can add sizzle to your B2B presentations—engaging key customers, prospects, sales teams, channel partners, shareholders, and media like no other format. But like any other dynamic medium, marketers need to make sure that they're deploying their video strategically and effectively.

Amping up cross-channel performance with multi-dimensional customer personas

Segmentation has entered the era of Big Data, with opportunities to leverage everything you know about the customer, from what they open or click, how many times they visit your website or store, where else they shop, their lifestyle, what media they consume and much more.

Leverage Big Data to Transform your Email Marketing Program

To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips.

Discover the "Missing Link:" Closing the Loop Between Online Marketing and Offline Purchases

Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. Please join Adometry and LiveRamp as we discuss what the process is for creating the linkage between online and offline consumer behavior; how to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa; and more.

From Information to Insight: Harnessing the Power of Big Data

These days, marketers are sitting on a gold mine of customer intelligence, from social network streams and social profile data to transaction data and the clickstream. The question is: How do you harness Big Data to make the most of it within your digital initiatives?

Live Action Drives Reaction

Whether launching a product, training a field force, or educating stakeholders, marketers can use streaming video to interact with and engage their constituents in real time across any device. Register today to learn how you can harness real-time video to captivate your audience and spur them to action.

The New Content Marketer - How PUMA Increased Customer Engagement on Every Screen

This informational webinar is a must for digital and brand marketers that want to reach customers on every screen.

Are you in the 94 percent?

Omni-channel marketers need accurate data to ensure marketing success, but few have it.

Hear Customers Speak through their Data

During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems.

Multi-Screen Email Design: Lessons from the Pros

In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right.

Content Prospecting - Support Direct Sales Reps with Lead Nurture Best Practices

In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content.

Making Content Marketing Work in a Social, Mobile World

Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss.

Look into the future: How to tell which companies are most likely to buy based on web activity

Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before.

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