Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

The Art of Segmentation in Cross-Channel Marketing

The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.

10 Steps to Planning a Successful Webinar

Join Direct Marketing News and Mark Bornstein, Sr. Director of Content Marketing at ON24, for a unique webcast during which he will share best practices, tools and samples for planning and executing a successful webinar.

Best Practices Are Killing Marketing - It's Time to Test and Learn

Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

They Finally Bought Something, Now What Do I Do?

Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.

Unleash Cross-Channel Success.

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

Fueling the Intelligence Behind Next Best Products

MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Best Practices for Content Marketing Webinars

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president of Webinar Success and industry expert, for promoting and delivering webinars in a content marketing framework.

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

How to Drive Engagement in a World of Content Overload

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

How to Select the Best Translation Resources for Your Business

Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.

7 Ways to Enhance Your Webinar Promotions

ON24 will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

How to Get the Most Out of Your Email Campaign

Tips to Maximize Your Email Marketing 
Opportunity


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8 Secrets for Driving Response

Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.

Targeting, Taps and Total Sales

This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.

The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

How to Maximize What's in Your Envelope

Novitex President Tim Healy, shares specific ways to maximize the creation and delivery of your communications. And he knows what he's talking about. Healy used to serve as the VP of retail for the U.S. Postal Service.

The 17 Coolest Metrics We Extracted from Phone Calls in Q1

What LogMyCalls learned from analyzing MILLIONS of call segments from dozens of industries

Make Your Marketing More Customer Centric

Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.

The State of Email Marketing

In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

Webinars: More Than Just Lead Generation

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

CX: How to Get Seriously Personal

Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.

Tips for Using Data and Automation to Drive Engagement

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

Getting the Most From Multichannel Marketing

Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

How and Why to Include Webinars in the Content Marketing Mix

Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.

Messaging on the Move: Using Responsive Design to Improve Conversions

Feel like you're crafting the right communication but failing to connect with your customers? Join us for strategic insights, practical examples, and success stories around employing responsive design to improve conversions.

3 Secrets to Measuring Marketing's Impact on Revenue

Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.

How to Dominate your Communications through Content and Modern Marketing

In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.

10 Most Common Webinar Mistakes...and How to Avoid Them

Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.

How Live Video is The New Social

Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.

Best Practices for Creating a Content Marketing Strategy

Act-On's Marketing Programs Manager Leo Merle will covers six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.

How Do Your Webinars Stack Up?

Webinars have become a top-tier tool for marketing, sales and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

Is Your Marketing Approach Mass Backwards?

Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.

Cross-channel contact strategies: The who, when, what and how

Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.

Truth, Lies and Mobile Advertising: Debunking 4 Myths Holding You Back in Mobile

Mobile advertising is arguably the fastest growing channel for targeting consumers in nearly every product category. Yet confusion reigns supreme. This webinar will peel back the layers of confusion surrounding the four most common industry myths.

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

Increasing Audience Engagement Through Video Storytelling: 9 Ways to Get Their Attention...and Keep It!

This webcast helps you understand why video is so powerful as part of your marketing story and 9 things you have to do to make sure your video is compelling, engaging, exciting and attention grabbing.

Building a Customer-Driven Database to Fuel Digital Marketing Success

In this webinar, Chris Murphy, Segment Market Manager with Silverpop, will break down the important steps you must take build a sophisticated data blueprint for your organization and leverage your data for a winning digital marketing strategy.

From the Expert: Ken Seiff's Customer-Centric Marketing Best Practices

During this 1 hour session, Ken will discuss battle-tested customer-centric best practices we all can leverage, as well as the top digital marketing strategies to increase sales and shopper loyalty. By ensuring that your marketing is comprehensively customer-obsessed, you can drive higher revenue this holiday season.

Display Advertising for B2B: Why Invest in It, How to Measure It, and What the Pros Do Right

Today's B2B marketers know the importance of keeping their brand in front of prospects at all stages of the buying cycle, from awareness and education to evaluation and purchase.

Streaming Your Way To Business Success

Streaming video can add sizzle to your B2B presentations—engaging key customers, prospects, sales teams, channel partners, shareholders, and media like no other format. But like any other dynamic medium, marketers need to make sure that they're deploying their video strategically and effectively.

Amping up cross-channel performance with multi-dimensional customer personas

Segmentation has entered the era of Big Data, with opportunities to leverage everything you know about the customer, from what they open or click, how many times they visit your website or store, where else they shop, their lifestyle, what media they consume and much more.

Leverage Big Data to Transform your Email Marketing Program

To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips.

Discover the "Missing Link:" Closing the Loop Between Online Marketing and Offline Purchases

Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. Please join Adometry and LiveRamp as we discuss what the process is for creating the linkage between online and offline consumer behavior; how to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa; and more.

From Information to Insight: Harnessing the Power of Big Data

These days, marketers are sitting on a gold mine of customer intelligence, from social network streams and social profile data to transaction data and the clickstream. The question is: How do you harness Big Data to make the most of it within your digital initiatives?

Live Action Drives Reaction

Whether launching a product, training a field force, or educating stakeholders, marketers can use streaming video to interact with and engage their constituents in real time across any device. Register today to learn how you can harness real-time video to captivate your audience and spur them to action.

The New Content Marketer - How PUMA Increased Customer Engagement on Every Screen

This informational webinar is a must for digital and brand marketers that want to reach customers on every screen.

Are you in the 94 percent?

Omni-channel marketers need accurate data to ensure marketing success, but few have it.

Hear Customers Speak through their Data

During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems.

Multi-Screen Email Design: Lessons from the Pros

In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right.

Content Prospecting - Support Direct Sales Reps with Lead Nurture Best Practices

In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content.

Making Content Marketing Work in a Social, Mobile World

Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss.

Look into the future: How to tell which companies are most likely to buy based on web activity

Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before.

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