This informational webinar is a must for digital and brand marketers that want to reach customers on every screen.
Omni-channel marketers need accurate data to ensure marketing success, but few have it.
During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems.
In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right.
In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content.
Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss.
Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before.
How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier.
The dynamic created by today's customer empowerment has put customer experience at the top of the strategic priority list. But customer experience excellence (CX) is rare.
Capturing customers' attention and compelling them to take action is tougher than ever. As consumers ponder Halloween costume and candy purchases, marketers are well into their holiday planning. But in the rush to be better, bolder, and brighter than the competition, some marketers may be missing opportunities to wow their customers this holiday season.
In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.
Marketing leaders understand that consumers are interacting with their brand from a multitude of devices and browsers. Whether they are connecting with you online, through the mobile web or an app, consumers expect consistency in brand messaging no matter how they choose to connect. Consumers also expect brands to anticipate the device they are using and build the user experience around that device. Optimizing for the channel can lead to higher conversion rates.
When was the last time you were in a public place and didn't see someone with their phone out — texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook in exchange for more relevant data and offers. This shift presents exciting opportunities for companies to tap into the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.
B-to-b marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. That challenge, however, is being dutifully addressed today by technology innovation that has produced a next-generation approach to website content personalization.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
