From search to social, customers are interacting with your brand across a variety of channels, most likely created by many different people, in many different departments. However, chances are your customer thinks of your brand as just one entity, purchasing across channels, oblivious to your internal structure and processes. Providing a consistent message and customer experience is critical, so savvy marketers are optimizing campaigns through automated marketing programs and integrated data strategies.

What is competitive intelligence? How does competitive intelligence fit into the strategic planning process? How can competitive intelligence become part of a corporate marketing strategy? How do we train our employees to apply competitive intelligence?

The benefits and rewards of a truly global e-commerce marketplace are numerous. Companies that can make the global leap will have the power to market products and services globally to an almost limitless number of new marketplaces, cultures and populations. But there are many things to consider when running your online store on a global scale.

Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.

Multi-touch marketing is a critical element to the most effective marketing campaigns. This webinar will describe in detail what b-to-b marketers need to do to ensure the best response rates through careful, multi-touch marketing and lead nurturing.

Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.

Digital marketers have a lot to look forward to in 2012. The marketing landscape continues to move and change at warp speed and marketers who can't keep up will be left behind. And while we're pretty sure the most important component to success in 2012, much like in 2011, will be flexibility, if you want to stay ahead of the competition the time to plan is now.

Marketing without competitive intelligence is like driving blindfolded. How would you know who you're competing with or what your strategic advantages are if you don't have a firm grip on your competitive landscape?

Successful e-commerce marketers know that there are many elements that go into building long-term relationships with customers. That includes things like preference centers, which should be an integral part of the e-mail marketing program. Mobile and social integration and behavioral analysis also play a role.

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you're not using automation you're leaving dollars on the table. Spend an hour with Lyris' Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.

Sales teams complain they don't get high quality leads from marketing. And marketing teams complain that sales doesn't follow up on the leads they are given. What if you could use customer modeling to pinpoint the best prospects and cross-sell opportunities - all directly within your CRM? Now that sounds like a formula for sales success.

With the growth of mobile, email, text messaging and social media communications, the desire for individuals to interact with messages on their own terms - the device and channel they prefer - is essential. Yet too often, organizational messaging is disconnected as enterprises rely on separate, siloed systems to manage email, SMS text, IM and social. Message Convergence -- deploying and managing messaging in a centralized, connected manner - is the answer to this complex problem.

This webcast will detail best practices for weaving social media into multichannel e-commerce. We'll feature actual marketer case studies designed to provide a roadmap for social e-commerce.

Change isn't just coming to the world of e-mail marketing, it's here. And those who don't embrace it will be left behind. While broadcast or "batch and blast" e-mails aren't dead, or even dying, e-mails that truly "speak" to each and every recipient, either by being incredibly relevant or full of personality, are certainly more than just a passing trend. In this fast-paced we'll review 20 e-mails that embrace the notion of sending the right message to the right person at the right time and, in doing so, gain ideas that can lead to award-winning results for your company.

The long wait is over. Direct marketers have for years been looking for a print solution that delivers data-driven, variable imagery without breaking the budget. Until now, high unit costs made large print runs prohibitively expensive.

You have probably heard rumblings about Marketing Automation (MA), especially if you are a B2B marketer. You may have even begun to check out various platforms to see what's what. Marketing automation platforms are quickly becoming a necessity for any organization determined to generate marketing leads that turn into sales...and who need to be able to prove it!

E-mail is a proven, effective communication channel for customer communications. Marketers know this and leverage that fact to employ sophisticated targeting and segmentation strategies to each of their e-mail marketing messages, newsletters and campaigns.

E-mail marketing is such a powerful communications channel for marketers, but how do you avoid the pitfalls of permission, reputation and CAN SPAM requirements? What are the latest practices and nuances in lead generation and retention email? What types of permission are ideal? What is borderline? Do you know the difference? How are ISPs and corporate inboxes evaluating whether to deliver your e-mails? And most importantly, how does adhering to best practices boost your bottom line?

Learn how print service providers, marketers and designers are using digital dimensional printing to increase impact and awareness. From direct mail to magazine cover to photo applications, dimensional printing is making a difference, increasing response rates and winning awards.

Marketers know that personalization drives better results, but evidence suggests that marketers are not going far enough to actually make their campaigns relevant to individual customers and prospects. Response rates to campaigns are inexorably declining and direct marketing effectiveness is waning due to over-soliciting, under-soliciting and everything in between.

Successful marketers are using content with SEO more than ever to drive and convert qualified prospects to their sites. Learn how to improve your conversion rates with useful tips on SEO, ad writing, associative branding, and much more.

Your customers are ready and willing to tell you about their website experience, but are you ready to listen? Online Voice of Customer Feedback is an extremely valuable resource, and companies that don't put the customer at the center of website planning are leaving a lot of money on the table.

Building and maintaining consumer trust has never been more important. Small and enterprise companies alike will learn the critical business practices necessary to gain that trust, and ultimately increase traffic and sales. Craig Spiezle, executive director of the Online Trust Alliance, will cover these must-haves in this informative webcast.

Online shoe retailer Zappos.com has built its reputation, and its success, on outstanding customer service, and CEO and founder Tony Hsieh is the leading expert on customer relationships. Hsieh has created a distinct culture within Zappos based on delivering stellar customer service and value to customers.

The success or failure of direct marketing strategies begins with accurately identifying the most profitable consumer segments to target. The Cambridge Group's Demand Landscape approach to segmentation has been a catalyst that transforms disappointing direct marketing efforts into growth drivers for retailers, financial services firms and consumer packaged goods companies.

In this webinar, we reveal the latest strategies and tactics that will help you make the most of your B2B e-mail marketing campaigns. Kristin Hersant, Director of Corporate Marketing at StrongMail, will provide real-life examples and tactical takeaways that will help you significantly increase response rates.

It happens in a moment. A single customer experience - a web transaction, a customer service complaint - has the ability to define and shape a customer's relationship with a brand. How do you recognize those important moments of truth? And what do you do with the information once you have it? Improving the customer experience is often a strategic objective for companies, yet formidable obstacles stand in the way - people, insight, process. Where do you begin?

E-mail marketing continues to provide the highest ROI of all marketing channels. The explosion of social media and mobile marketing, changing consumer behavior and continuously overloaded inboxes dictate that marketers must take e-mail programs to a higher level in 2010 and beyond.

Audience segmentation and personalized messages can be used to curb program members' costly habits, such as skipping preventive screenings that may be covered by payers, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions. This webcast will shed light on basic practices that marketers and benefits administrators can use to shift behavior.

This webcast will take real-world case studies and shed light on integrated campaigns, in particular the use of a multichannel approach when reaching young adults. Get tips and information about using various media to engage this audience. The panel discussion will be followed by questions & answers from listeners.

E-mail marketing is alive and well, but the batch-and-blast email approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new paradigm now demands that email marketers take their programs to a more sophisticated level, or risk customer apathy and loss of market share to smarter competitors.

Collecting, storing and analyzing data is an essential part of any marketing team's efforts - after all, when it comes to direct marketing, campaigns are only as good as the data they use. The 2009 DMNews Database Marketing Survey, sponsored by CognitiveDATA, discovers how top direct marketing executives from leading companies across the US feel about the collection, quality, accuracy and storage of their data, particularly when it comes to direct mail lists.

On May 11, new prices go into effect for US Postal Service Mailing Services. To prepare, mailers need to know the new information and consider their own changes in cost. This live event will provide you with some critical tips on the ways to reduce costs including avoiding nonmachinable characteristics of letter-size mail pieces, consolidating your mailings for greater discounts and redesigning your flats to effective letters. At a time when every cent of your direct mail spend counts, marketers cannot afford to lose sight of still testing new formats to get the most ROI from every push.

Social Media Optimization is currently "the" hot trend for SEO, but is it an effective tool for driving online revenue? Agencies are offering a wide variety of buzzwords, including blogs, social networking sites, Twitter, and widgets, as the solution for search visibility. The toys, tricks and tools are shiny and eyecatching, but how do they work, what is the real value of an SMO campaign, and is it right for your business? SEO expert Adria Kyne will cut through the distractions and gimmicks to reveal the real truth about this potentially costly strategy.

E-mail is an excellent channel to integrate with other channels, whether it's a follow-up to a direct mail piece; a remarketing e-mail after someone makes a purchase on a Web site; or an e-mail campaign tied to a loyalty program. DMNews Associate Editor Dianna Dilworth and marketing experts discuss the best ways to make your e-mail campaign a part of a larger multichannel campaign with.

Sometimes, winning is surviving. During an economic downturn savvy marketers seek out additional tools and information to help their businesses not only stay afloat, but thrive.