Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

B-to-b marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. That challenge, however, is being dutifully addressed today by technology innovation that has produced a next-generation approach to website content personalization.

As you start implementing 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of your content marketing strategy. According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers.

Structuring successful, integrated marketing programs today requires a deft approach, from budgeting considerations to choosing the optimal marketing mix for superior results.

Despite the fact that expectations remain high for email marketing, the channel is not garnering the same resources and attention as newer and flashier channels like social media and mobile. But that doesn't make it any less important. In fact, email is still more effective at driving revenue than either of these channels.

From search to social, customers are interacting with your brand across a variety of channels, most likely created by many different people, in many different departments. However, chances are your customer thinks of your brand as just one entity, purchasing across channels, oblivious to your internal structure and processes. Providing a consistent message and customer experience is critical, so savvy marketers are optimizing campaigns through automated marketing programs and integrated data strategies.

What is competitive intelligence? How does competitive intelligence fit into the strategic planning process? How can competitive intelligence become part of a corporate marketing strategy? How do we train our employees to apply competitive intelligence?

The benefits and rewards of a truly global e-commerce marketplace are numerous. Companies that can make the global leap will have the power to market products and services globally to an almost limitless number of new marketplaces, cultures and populations. But there are many things to consider when running your online store on a global scale.

Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.

Multi-touch marketing is a critical element to the most effective marketing campaigns. This webinar will describe in detail what b-to-b marketers need to do to ensure the best response rates through careful, multi-touch marketing and lead nurturing.

Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.

Digital marketers have a lot to look forward to in 2012. The marketing landscape continues to move and change at warp speed and marketers who can't keep up will be left behind. And while we're pretty sure the most important component to success in 2012, much like in 2011, will be flexibility, if you want to stay ahead of the competition the time to plan is now.

Marketing without competitive intelligence is like driving blindfolded. How would you know who you're competing with or what your strategic advantages are if you don't have a firm grip on your competitive landscape?

Successful e-commerce marketers know that there are many elements that go into building long-term relationships with customers. That includes things like preference centers, which should be an integral part of the e-mail marketing program. Mobile and social integration and behavioral analysis also play a role.

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you're not using automation you're leaving dollars on the table. Spend an hour with Lyris' Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.

Sales teams complain they don't get high quality leads from marketing. And marketing teams complain that sales doesn't follow up on the leads they are given. What if you could use customer modeling to pinpoint the best prospects and cross-sell opportunities - all directly within your CRM? Now that sounds like a formula for sales success.

With the growth of mobile, email, text messaging and social media communications, the desire for individuals to interact with messages on their own terms - the device and channel they prefer - is essential. Yet too often, organizational messaging is disconnected as enterprises rely on separate, siloed systems to manage email, SMS text, IM and social. Message Convergence -- deploying and managing messaging in a centralized, connected manner - is the answer to this complex problem.

This webcast will detail best practices for weaving social media into multichannel e-commerce. We'll feature actual marketer case studies designed to provide a roadmap for social e-commerce.

Change isn't just coming to the world of email marketing, it's here. And those who don't embrace it will be left behind. While broadcast or "batch and blast" emails aren't dead, or even dying, emails that truly "speak" to each and every recipient, either by being incredibly relevant or full of personality, are certainly more than just a passing trend. In this fast-paced we'll review 20 emails that embrace the notion of sending the right message to the right person at the right time and, in doing so, gain ideas that can lead to award-winning results for your company.

The long wait is over. Direct marketers have for years been looking for a print solution that delivers data-driven, variable imagery without breaking the budget. Until now, high unit costs made large print runs prohibitively expensive.