Is all Internet traffic created equal? Amazon, eBay, Facebook, Google, Netflix, Twitter, and other Internet giants say 'yes.' The net neutrality debate is heating up again.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
Three keys to realizing value from social media marketing initiatives.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
Infographics have become an immensely popular way to convey stats, data, and other useful information.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
Some quick info hits to keep you up-to-date.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Nielsen said today that it may have under counted website traffic data at a number of US websites.
It's no secret that online marketing has become not only a numbers game but a race as well.
On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...