Web traffic

Tech Titans Feel Anything But Neutral about Net Neutrality

Tech Titans Feel Anything But Neutral about Net Neutrality

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Is all Internet traffic created equal? Amazon, eBay, Facebook, Google, Netflix, Twitter, and other Internet giants say 'yes.' The net neutrality debate is heating up again.

Deriving Maximum Value from Third-Party Web Components

Deriving Maximum Value from Third-Party Web Components

The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

The Good, the Bad, and the Video Email

The Good, the Bad, and the Video Email

As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.

Using Infographics to Draw Customers to Your Website

Using Infographics to Draw Customers to Your Website

Infographics have become an immensely popular way to convey stats, data, and other useful information.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

How to Be the Perfect (Content) Host

How to Be the Perfect (Content) Host

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Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?

Fast Facts: January 2013

Fast Facts: January 2013

Some quick info hits to keep you up-to-date.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen trend insights

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.

Wasting traffic with poor conversion

Wasting traffic with poor conversion

Internet marketing is a two-step forward, one-step back process largely built on trial and error.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

Nielsen in midst of 'erroneous' data glitch

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Nielsen said today that it may have under counted website traffic data at a number of US websites.

Deliver online but don't slow down the user experience

It's no secret that online marketing has become not only a numbers game but a race as well.

Google allows consumers to block Analytics

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On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.

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