The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
Three keys to realizing value from social media marketing initiatives.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
Infographics have become an immensely popular way to convey stats, data, and other useful information.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
Some quick info hits to keep you up-to-date.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Nielsen said today that it may have under counted website traffic data at a number of US websites.
It's no secret that online marketing has become not only a numbers game but a race as well.
On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.