Web traffic to eBay and Yahoo continues to grow

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Web traffic to Yahoo has increased by 3 percent since last year and eBay has seen a 12 percent rise in the same time frame, according to Nielsen//NetRatings.

Yahoo parent company increased three percent year over year, from a three-month average monthly unique audience of 104.7 million unique visitors in Q1 2006 to 107.5 million unique visitors in Q1 2007.

In online advertising, estimated revenue from image-based impressions on Yahoo grew 54 percent from Q1 2006 to Q1 2007. Sponsored links on the Yahoo property grew 16 percent in the same time period.

Web traffic to the eBay parent company increased 12 percent year over year, from a three-month average monthly unique audience of 60.9 million in Q1 2006 to 68.2 million in Q1 2007.

EBay brands eBay, PayPal, Shopping.com Network, and Skype all ranked number one in subject categories in March 2007, including classifieds/Auctions, Financial Tools, Shopping Directories and Guides and Long Distance/Local Carriers.

EBay's fastest growing channels in Q1 2007, compared to Q1 2006, include eBay Half, which grew 119 percent, eBay Stores, which grew 10 percent and eBay Clothing, Shoes and Accessories, which grew by 4 percent over the previous year.

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