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Carvel taps Brandmovers for website redesign, online campaigns

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Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.

What's in a (top-level domain) name?

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The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners.

Wilton's mobile site boosts page views 40%

Wilton's mobile site boosts page views 40%

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Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the week after launching its mobile-optimized site in April. While Eric Erwin, EVP of marketing and product development at Wilton, admits that the 80-year-old company was tardy in providing a mobile-optimized site, he's nonetheless happy with the results thus far.

TruGreen launches integrated campaign featuring direct mail, sweepstakes

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Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.

Valpak to launch deals site

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Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.

Michaels Stores enlists Demandware for website, e-commerce relaunch

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Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site.

Vail Resorts, iCrossing see 20% lift in traffic on sites relaunched for ski season

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When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella.

FedEx launches fully integrated campaign, featuring e-mail, direct mail

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FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."

Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites

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Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

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The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.

After dispute, eFashionSolutions to continue to manage Playboy's online business

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Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20. EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com.

Chick-fil-A to launch 'cow-created' site to build e-mail database

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Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.

La Perla launches new Web site

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Luxury intimate apparel company La Perla Fashions Inc. recently launched a new global e-commerce site on the CTS/SELL platform from Createthe Group. La Perla hopes to both acquire new customers and retain existing ones with the revamp. One of its goals is to seamlessly integrate the brand and shopping experience, said James Gardner, CEO and founder of Createthe Group, which is La Perla's interactive agency. Another goal was to be able to provide the same online experience for customers on a global basis.

UPS Store unveils 'Cardboard World' interactive microsite

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The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.

Wal-Mart to use e-mail effort to promote expanded Web offerings

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Wal-Mart will support its recent addition of thousands of personal care products to its online offerings via e-mail marketing and other direct initiatives. In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine.

Symantec launches own e-commerce site, will end work with Digital River

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Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.

EMS relaunches e-commerce Web site

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Multichannel outdoor gear and apparel merchant Eastern Mountain Sports has relaunched its e-commerce Web site as part of an ongoing rebranding that includes larger new stores in key markets. GSI Commerce developed the site with a focus on enhancing the customer experience to make it similar to a store visit.

Four ways to get more value from your site search

Four ways to get more value from your site search

The importance of good site search cannot be overstated. A well performing site search improves your customers' online experience and helps them find products and information more quickly, and the more data you include in the search results, the easier you make the visitor's purchasing decision. Following are four quick steps you can take that will ensure your site search has an even stronger impact - both on your customers' experience and on your bottom line.

How to design a good shopper program

How to design a good shopper program

Executing an efficient and effective shopper marketing program requires three direct marketing tactics: relevance, reach and reward. Understanding the unique preferences of each shopper is the only way to create and deliver truly relevant offers. Shopper preferences can be found in the purchase history of your better shoppers. These shoppers are also the most efficient to reach and influence.

Wrangler launches first e-commerce portal

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Wrangler launched its first e-commerce Web site this week on the IBM WebSphere 6.0 Commerce platform. The portal uses Web 2.0 technology to simplify and streamline the shopping experience, said Teresa Zobrist, president of Zobrist Consulting, which helped Wrangler develop the site.

Walmart launches third-party marketplace

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Walmart has partnered with several retailers, enabling the merchants to sell their products at Walmart.com. The program is called Walmart Marketplace. The initial group of retailers selling via Walmart.com includes CSN Stores, eBags and Pro Team. "It looks like Walmart is competing straight up against Amazon.com" by broadening its inventory, said Sucharita Mulpuru, senior analyst at Forrester Research.

Toolbox: CRM, Web, retail, loyalty

Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.

Talbots' new Web site focuses on customer service

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The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.

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