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Why Marketing Is Essential to Customer Trust in E-commerce

Why Marketing Is Essential to Customer Trust in E-commerce

Learn about the measures that leading online retailers have taken to increase credibility and security on their websites.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

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You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

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Why this last season was the most memorable yet.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Code-Free Web Design Service Gets $7 Million Cash Infusion

Code-Free Web Design Service Gets $7 Million Cash Infusion

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Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.

Tech Titans Feel Anything But Neutral about Net Neutrality

Tech Titans Feel Anything But Neutral about Net Neutrality

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Is all Internet traffic created equal? Amazon, eBay, Facebook, Google, Netflix, Twitter, and other Internet giants say 'yes.' The net neutrality debate is heating up again.

Deriving Maximum Value from Third-Party Web Components

Deriving Maximum Value from Third-Party Web Components

The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

The Good, the Bad, and the Video Email

The Good, the Bad, and the Video Email

As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.

Using Infographics to Draw Customers to Your Website

Using Infographics to Draw Customers to Your Website

Infographics have become an immensely popular way to convey stats, data, and other useful information.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

How to Be the Perfect (Content) Host

How to Be the Perfect (Content) Host

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Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?

Fast Facts: January 2013

Fast Facts: January 2013

Some quick info hits to keep you up-to-date.

Marketers: Don't do China unless you're ready to work

Marketers: Don't do China unless you're ready to work

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What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.

Wanted: an established Web presence for a floundering SMB

Wanted: an established Web presence for a floundering SMB

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Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen trend insights

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.

B2B insurance provider leaps into Web 'dramedy'

B2B insurance provider leaps into Web 'dramedy'

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Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.

Wasting traffic with poor conversion

Wasting traffic with poor conversion

Internet marketing is a two-step forward, one-step back process largely built on trial and error.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

Carvel taps Brandmovers for website redesign, online campaigns

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Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.

Merrill Lynch eases retirees

Merrill Lynch eases retirees

Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.

What's in a (top-level domain) name?

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The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners.

Wilton's mobile site boosts page views 40%

Wilton's mobile site boosts page views 40%

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Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the week after launching its mobile-optimized site in April. While Eric Erwin, EVP of marketing and product development at Wilton, admits that the 80-year-old company was tardy in providing a mobile-optimized site, he's nonetheless happy with the results thus far.

TruGreen launches integrated campaign featuring direct mail, sweepstakes

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Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.

Nielsen in midst of 'erroneous' data glitch

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Nielsen said today that it may have under counted website traffic data at a number of US websites.

Valpak to launch deals site

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Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.

Deliver online but don't slow down the user experience

It's no secret that online marketing has become not only a numbers game but a race as well.

Google allows consumers to block Analytics

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On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.

Michaels Stores enlists Demandware for website, e-commerce relaunch

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Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...