A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.
Learn about the measures that leading online retailers have taken to increase credibility and security on their websites.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Why this last season was the most memorable yet.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
Is all Internet traffic created equal? Amazon, eBay, Facebook, Google, Netflix, Twitter, and other Internet giants say 'yes.' The net neutrality debate is heating up again.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
Three keys to realizing value from social media marketing initiatives.
As the old, old saying goes, every coin has two sides and you may need to have a look at both sides of video email before actually including it into your marketing plan.
Infographics have become an immensely popular way to convey stats, data, and other useful information.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
Some quick info hits to keep you up-to-date.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.
The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners.
Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the week after launching its mobile-optimized site in April. While Eric Erwin, EVP of marketing and product development at Wilton, admits that the 80-year-old company was tardy in providing a mobile-optimized site, he's nonetheless happy with the results thus far.
Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.
Nielsen said today that it may have under counted website traffic data at a number of US websites.
Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.
It's no secret that online marketing has become not only a numbers game but a race as well.
On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...