Web Site Eases Government Purchases
SkyTel will offer products ranging from the traditional numeric pagers to the newest two-way advanced messaging pagers. Buyers will be able to choose local, regional or nationwide coverage plans.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.