Web Site Eases Government Purchases
SkyTel will offer products ranging from the traditional numeric pagers to the newest two-way advanced messaging pagers. Buyers will be able to choose local, regional or nationwide coverage plans.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.