Web Site Eases Government Purchases
SkyTel will offer products ranging from the traditional numeric pagers to the newest two-way advanced messaging pagers. Buyers will be able to choose local, regional or nationwide coverage plans.
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Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.
Segments can be constructed by type of music, time of day, location, or mood.