Web Site Eases Government Purchases
SkyTel will offer products ranging from the traditional numeric pagers to the newest two-way advanced messaging pagers. Buyers will be able to choose local, regional or nationwide coverage plans.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.