Web Site, Catalog Featuring Peanuts Characters Starts in 2004

Share this article:
United Media and Charles M. Schulz Creative Associates announced a partnership yesterday with FanBuzz, an e-commerce solutions provider in Minneapolis, to develop and operate a new online store for Peanuts and a new catalog of Peanuts products.


FanBuzz is a wholly owned subsidiary of ValueVision Media, which owns and operates ShopNBC and ShopNBC.com. Peanuts is licensed and syndicated by United Media, a worldwide licensing and syndication company.


The new Peanuts online store, which is accessible at www.snoopystore.com, and catalog, will launch in early 2004. Both will let consumers buy officially licensed Peanuts merchandise. Existing product from the property's roster of licensees will be included as well as online and catalog exclusives developed by FanBuzz. Additionally, FanBuzz will secure Peanuts products that previously were available only in foreign markets.


FanBuzz plans a direct marketing campaign using direct mail and e-mail to promote the catalog and the Web site. The campaign will target more than 1 million people.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.