Web Realty Site Brings Home 'Cinemercials'

Share this article:
Internet real estate company Homestore.com Inc., Thousand Oaks, CA, this week launched its national television branding campaign of "cinemercials," or motion-picture-like advertisements.


The sequential campaign will last six weeks and target major U.S. media markets. With the ads, the firm will try to get prospective and current homeowners to look at Homestore.com's 1.3 million homes. Homestore.com hired filmmaker and Clio Award winner Joe Pytka, who has created TV commercials for IBM, Apple, Nike, Hallmark and Alta Vista.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.