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Omniture revenue up 13% in Q3

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Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.

UPS Store, Mail Boxes Etc. conduct localized effort to promote Web printing service

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Local branches of Mail Boxes Etc. and the UPS Store, both UPS companies, are conducting a multifaceted marketing effort to promote online printing services, which allow consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.

Yahoo acquires Maktoob

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Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.

Ad effectiveness on content sites outranks ad networks and portals, according to study

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Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.

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