What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.