Web Firm To Develop E-Mails for Film Releases

Share this article:
Email Shows Inc., an Internet entertainment company that specializes in creating serial e-mail promotions, has entered multipicture deals with Fox Searchlight Pictures and Lions Gate Films to produce eQuels for the two studios' releases.


eQuels is the term Email Shows uses to describe the e-mail-based campaigns it creates for the studios. eQuels allow fans to learn additional information about characters or storylines of a movie, show or event through daily e-mail messages.


Email Shows, New York, previously worked with Lions Gate, producing e-mail campaigns around wrestling documentary "Beyond the Mat" and thriller "American Psycho." The latter promotion attracted 70,000 e-mail subscribers. The two companies collaborated on an eQuel for "Love and Sex," a romantic comedy scheduled to debut in August.


Under the agreement with Fox Searchlight, Email Shows will produce eQuels for the studio's September release "Woman on Top," as well as unspecified future projects.


"Our project with Email Shows is giving Searchlight an opportunity to build a one-to-one relationship with moviegoers," said Stephanie Allen, senior vice president of creative advertising and new media at Fox Searchlight, "that we hope will be the beginning of a dialogue of sorts."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.