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 Web Analytics

Q&A: Barry Parshall, SVP of product management, iJento

December 07, 2011

Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.
 

Brands integrate Web analytics to create messages that resonate with consumers

Dianna Dilworth November 01, 2011

For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges.
 

Web retailers get jumpstart on holidays

November 01, 2011

The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals.
 

Brands put spin on traditional channels with new tech tools

November 01, 2011

Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.
 

Concerned about page-load speeds? Optimize tags; don't remove them

Paul Cook, CEO and founder, TagMan August 08, 2011

We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact.
 

Web analytics boost e-commerce sites

August 01, 2011

Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce.
 

How to get the most out of email measurement metrics

Rusty Warner, VP of product marketing, Alterian August 01, 2011

Email is more effective at driving business results when it's paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates?
 

Best Buy revamps Web analytics after 2009 data outage: IRCE 2011

June 16, 2011

Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16.
 

Expect Facebook Login to be the next big data boost

Gerard Murphy, director of strategic partnerships, Conversen March 14, 2011

Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.
 

HP acquires analytics provider Vertica

February 14, 2011

HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process."
 

Your e-commerce site might drive more sales than you give it credit

Phil Hussey, president, 89 Degrees January 31, 2011

The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company.
 

Q&A: Philippe Lang, product director of Ad Feedback, Kampyle

November 29, 2010

Advertisements are simply a part of the online experience these days, but how ads are served and how your clicks are tracked has become a part of a growing debate. One company, though, is hoping to leverage the ubiquitous nature of online ads for the better by asking for viewer feedback.
 

Q&A: John Janetos, iPost VP of business development and sales

November 15, 2010

E-mail marketing services provider iPost recently debuted a new partnership with Anametrix, a cloud-based Web analytics firm. John Janetos, iPost's VP of business development and sales, speaks to Direct Marketing News about the new partnership, social media marketing and common e-mail mistakes.
 

Nielsen in midst of 'erroneous' data glitch

November 05, 2010

Nielsen said today that it may have under counted website traffic data at a number of US websites.
 

Automate to get a grasp on overflow of Web data

Gina Cerami September 15, 2010

When it comes to information monitoring of your brand online, many marketers might pray for an extra hand. It's common to keep track of company mentions on search engines and social networks, but how many companies have resources in place to monitor every reference to their brand across the Web?
 

Steve Madden's online sales jump after site redesign

June 11, 2010

Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.
 

Google allows consumers to block Analytics

May 26, 2010

On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.
 

Five Questions for: Matt Langie, senior director of product marketing at Omniture

October 23, 2009

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Omniture revenue up 13% in Q3

October 15, 2009

Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.
 

Cabela's hires Webtrends for analytics

October 13, 2009

Outdoor gear multichannel retailer Cabela's has selected Webtrends as its analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.
 

Adobe to acquire Omniture

September 16, 2009

Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.
 

Five Questions for: Damon Ragusa, CEO of Thinkvine

September 04, 2009

Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.
 

Microsoft and ComScore team for online brand measurement tool

July 30, 2009

Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.
 
 

Bing usage promising, but jury still out

July 06, 2009

One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.