Web Analytics

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

Digital Docs' Prescriptions for Obamacare

Digital Docs' Prescriptions for Obamacare

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Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.

When Beautiful Design Isn't Enough

When Beautiful Design Isn't Enough

Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

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Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Holiday pointers: Email

Holiday pointers: Email

Confused by all the advice on how best to reach consumers through email marketing? While opinions may differ, here's a basic list (worth checking twice).

Increase marketing agility with tag management

Increase marketing agility with tag management

With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes.

Q&A: Barry Parshall, SVP of product management, iJento

Q&A: Barry Parshall, SVP of product management, iJento

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Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.

Brands put spin on traditional channels with new tech tools

Brands put spin on traditional channels with new tech tools

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Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.

Brands integrate Web analytics to create messages that resonate with consumers

Brands integrate Web analytics to create messages that resonate with consumers

For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges.

Web retailers get jumpstart on holidays

Web retailers get jumpstart on holidays

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The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals.

Concerned about page-load speeds? Optimize tags; don't remove them

Concerned about page-load speeds? Optimize tags; don't remove them

We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact.

Web analytics boost e-commerce sites

Web analytics boost e-commerce sites

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Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce.

How to get the most out of email measurement metrics

How to get the most out of email measurement metrics

Email is more effective at driving business results when it's paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates?

Best Buy revamps Web analytics after 2009 data outage: IRCE 2011

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Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16.

Expect Facebook Login to be the next big data boost

Expect Facebook Login to be the next big data boost

Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.

HP acquires analytics provider Vertica

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HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process."

Your e-commerce site might drive more sales than you give it credit

Your e-commerce site might drive more sales than you give it credit

The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company.

Q&A: Philippe Lang, product director of Ad Feedback, Kampyle

Q&A: Philippe Lang, product director of Ad Feedback, Kampyle

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Advertisements are simply a part of the online experience these days, but how ads are served and how your clicks are tracked has become a part of a growing debate. One company, though, is hoping to leverage the ubiquitous nature of online ads for the better by asking for viewer feedback.

Q&A: John Janetos, iPost VP of business development and sales

E-mail marketing services provider iPost recently debuted a new partnership with Anametrix, a cloud-based Web analytics firm. John Janetos, iPost's VP of business development and sales, speaks to Direct Marketing News about the new partnership, social media marketing and common e-mail mistakes.

Nielsen in midst of 'erroneous' data glitch

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Nielsen said today that it may have under counted website traffic data at a number of US websites.

Automate to get a grasp on overflow of Web data

When it comes to information monitoring of your brand online, many marketers might pray for an extra hand. It's common to keep track of company mentions on search engines and social networks, but how many companies have resources in place to monitor every reference to their brand across the Web?

Steve Madden's online sales jump after site redesign

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Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.

Google allows consumers to block Analytics

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On Tuesday, Google revealed a new browser add-on that will allow web users to block its Google Analytics (GA) from gathering information about them as they move around online.

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

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Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

Omniture revenue up 13% in Q3

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Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.

Cabela's hires Webtrends for analytics

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Outdoor gear multichannel retailer Cabela's has selected Webtrends as its analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.

Adobe to acquire Omniture

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Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.

Five Questions for: Damon Ragusa, CEO of Thinkvine

Five Questions for: Damon Ragusa, CEO of Thinkvine

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Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.

Microsoft and ComScore team for online brand measurement tool

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Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.

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