Web Ad Spending Rises 16% in 2003

Share this article:
Internet advertising spending rose 15.7 percent in 2003, making the Web the highest growth media, according to figures released yesterday.


TNS Media Intelligence/CMR said spending on Internet advertising hit $6.5 billion in 2003, up from $5.6 billion a year earlier. The spending surge pushed Web advertising closer to overtaking local radio ($6.7 billion) as the No. 7 ad medium. The Internet's growth far outpaced the overall ad industry, which rose 6 percent for the year.


The ad spending forecaster attributed the rise to the Internet gaining a foothold as a mainstream ad medium, thanks to more broadband connections, better ad formats and improved efficiency.


The Internet accounted for 5.1 percent of ad spending in 2003, up from 4.6 percent in 2002.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.