May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

January 17, 2000

Web Acquisitions Seven Times Costlier in 1999

Acquirers spent seven times more money buying Web sites in 1999 than they spent in 1998, according to an upcoming Web M&A Report from Webmergers.com. Buyers last year bought nearly 450 small and large Web properties for a total $47 billion. By contrast, buyers spent just $6 billion in 1998 to acquire about 140 Web sites. Large deals in 1999 included the $1.1 billion acquisition of MapQuest.com by America Online Inc. and At Home Corp.'s $781 million purchase of Bluemountain.com.