WeatherBug Records a Blizzard of Downloads, Page Views

Share this article:
The President's Day blizzard that blanketed the Northeast drove millions of storm watchers to WeatherBug, a desktop software application that streams live neighborhood weather conditions, severe-weather warnings, emergency alerts and forecasts to more than 18 million PC users' desktops.


WeatherBug recorded 36 million page views in the Feb. 16-17 period, when the blizzard dumped 1 to 2 feet of snow on Washington, Philadelphia, New York and Boston, said AWS Convergence Technologies, Gaithersburg, MD, which owns and operates the product.


"Our live weather coverage and local camera views helped drive more than 100,000 new customers to sign up for our service during Sunday and Monday alone," said Andy Jedynak, senior vice president and general manager of WeatherBug.


WeatherBug is available in a $20 version, with more than 75,000 subscribers, or a free ad-supported model. Both models provide temperature, barometer readings, wind speed and automatic weather alerts, all keyed to a specific ZIP code. The free software has become the most popular stand-alone Internet software for weather data, according to Nielsen//NetRatings and comScore Media Metrix.


Last month, AWS unveiled an online advertising model that lets users change their ad sponsor at will. Consumers can choose from a list of advertisers in 11 categories including home, shopping, health, finance, travel, computing and education. When a new advertiser is selected, WeatherBug's appearance changes to display the advertiser's messages wrapped around the weather content.


While most weather reports work off the National Weather Service, AWS operates more than 6,000 stations of its own, which it says allows it to provide more accurate forecasts specific to a given locale or microclimate.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.