Weather Channel Adds Fitness Info to Web Site

Share this article:
The Weather Channel's weather.com site launched a new Fitness Planner yesterday aimed at the 33 million people it reaches who said they were interested in sports and fitness.


Available at www.weather.com/health, the Fitness Planner offers content to answer users' weather-related workout questions and how the climate will affect their plans and performance. The Fitness Forecast, for example, blends the forecasting experience of the Weather Channel's meteorologists with the users' preferred geographic location. This produces a desirability rating based on the optimal conditions to exercise outdoors.


The Fitness Forecast also helps users find an appropriate place to exercise by offering a list of local parks. It also suggests the best time to work out based on weather.com's hourly forecast.


In other efforts to become a fitness nanny, the site's Fitness Planner also boasts calculators to measure hydration, calories and heart rate. It gives advice on what to wear as well while working out. Mars Inc.'s Snickers Marathon energy bar brand through August is the sponsor of the Fitness Forecast.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.