WE TV launches "Bridezilla Me" campaign

Share this article:
WE TV’s Bridezillas is in its fifth season
WE TV’s Bridezillas is in its fifth season

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm to launch its “Bridezilla me” campaign.

Using Oddcast's video personalization application, users can upload a picture of themselves and place their image onto the face of a bride in one of five videos. The face automatically becomes three-dimensional, and maps and adapts to the facial movements of the original actors. Brides can then add dialogue and share these videos.

“Having different options to share and publish is really crucial,” said Adi Sideman, CEO of Oddcast. “You can download the video to your mobile device, send it in e-mail, put it on a blog or save it directly to YouTube or Facebook.”

The goal of the campaign, which will run until mid-November, is to “provide consumers with more engagement and interaction with [the WE TV] brand,” said Kenetta Bailey, SVP of marketing for WE TV. “We're enabling consumers to interact with the WE TV brand for a considerable period of time and in an environment that is positive and fun.”

The application is being promoted on WE TV's Web site, as well as in banner ads on sites like AOL, MSN, iVillage, TVGuide.com and theknot.com.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches